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Sensor Tower Features
What are the features of Sensor Tower?
Metrics
- Engagement
- Exit Tracking
- Retention
- Return
- Conversions
User Identification
- Demographics
- User Segmentation
- Geolocation
Tracking & Reporting
- Real-Time Insights
- Attribution
- Dashboard
- User Path Tracking
- User Activity History
Platform Insights
- Ad Creatives
Platform Additional Functionality
- Ad Competitive Benchmarking
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Sensor Tower Categories on G2
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Metrics
Engagement | Configures and accurately measures an appropriate measure of engagement, such as average session length. This feature was mentioned in 29 Sensor Tower reviews. | 77% (Based on 29 reviews) | |
Exit Tracking | As reported in 22 Sensor Tower reviews. Accurately determines where users close the app during their sessions. | 73% (Based on 22 reviews) | |
Retention | Accurately measures bounce rate. This feature was mentioned in 28 Sensor Tower reviews. | 78% (Based on 28 reviews) | |
Return | As reported in 22 Sensor Tower reviews. Tracks user return rates and related metrics. | 73% (Based on 22 reviews) | |
Conversions | Tracks what proportion of users convert via a certain action. This feature was mentioned in 25 Sensor Tower reviews. | 73% (Based on 25 reviews) |
User Identification
Demographics | As reported in 27 Sensor Tower reviews. Identifies user demographics like gender or age. | 73% (Based on 27 reviews) | |
User Segmentation | See feature definition | Enables the view of analytic data based on user segment. 23 reviewers of Sensor Tower have provided feedback on this feature. | 76% (Based on 23 reviews) |
Geolocation | Based on 26 Sensor Tower reviews. Identifies users locations. | 87% (Based on 26 reviews) |
Tracking & Reporting
Custom Event Tracking | As reported in 20 Sensor Tower reviews. Enables you to define custom events for analysis. | 59% (Based on 20 reviews) | |
Real-Time Insights | Based on 27 Sensor Tower reviews. Provides real-time reports. | 69% (Based on 27 reviews) | |
Attribution | As reported in 25 Sensor Tower reviews. Measures user acquisition analytics. | 67% (Based on 25 reviews) | |
Dashboard | Provides a holistic summary of your data. This feature was mentioned in 29 Sensor Tower reviews. | 83% (Based on 29 reviews) | |
User Path Tracking | Displays a users progress throughout specific paths in an application. This feature was mentioned in 23 Sensor Tower reviews. | 71% (Based on 23 reviews) | |
User Activity History | Displays a users activity history. This feature was mentioned in 23 Sensor Tower reviews. | 70% (Based on 23 reviews) |
Optimization
Icon Testing | Provides A/B testing for app icons to determine which icons lead to more app downloads. | Not enough data | |
Screenshot Testing | Provides A/B testing to optimize screenshots in the Apple App Store and Google App Store to increase conversion rates. 11 reviewers of Sensor Tower have provided feedback on this feature. | 82% (Based on 11 reviews) | |
App Store Page Design & Preview | As reported in 10 Sensor Tower reviews. Provides collaborative tools for building and managing app store creatives to allow users to preview their representation in app stores. | 90% (Based on 10 reviews) | |
Keyword Tools | Provides tools that allow users to research keyword metrics such as volume, difficulty, popularity, organic installs, and more. 15 reviewers of Sensor Tower have provided feedback on this feature. | 80% (Based on 15 reviews) | |
Reviews & Ratings | Ability to track progress of overall average, total, and rating of app, which can help identify what people like or dislike about the app. 12 reviewers of Sensor Tower have provided feedback on this feature. | 92% (Based on 12 reviews) | |
Keyword Localization | Ability to optimize app in any language, which can include factors like keyword auto-suggestions, automated translations, etc. This feature was mentioned in 11 Sensor Tower reviews. | 76% (Based on 11 reviews) | |
Conversion Rate Benchmarks | Provides the installation conversion rate for each traffic source per day of the week and has the ability to compare it with benchmarks. | Not enough data |
Reporting & Alerts
Reports and Dashboards | As reported in 13 Sensor Tower reviews. Provides reports and dashboards around keywords, rankings, and movement to track ASO KPIs and app performance. | 85% (Based on 13 reviews) | |
Traffic Source Reporting | Provides reporting around traffic source to analyze app downloads, product page views, and impressions. | Not enough data | |
Featured App Alerts | As reported in 11 Sensor Tower reviews. Provides notifications before the App Store or Google Play promotes your app. | 86% (Based on 11 reviews) | |
Alert Delivery | Provides alerts with reports directly to different communication channels (i.e. Slack or email) with information like keywords, rankings, and featured apps data. | Not enough data |
Platform Basics
Centralized Platform | Provides a centralized platform for all competitive intelligence for teams to review and analyze. | Not enough data | |
Web Tracking | Ability to capture changes your competitors make to their website to keep tabs on their features, plans, pricing, promotions, etc. | Not enough data |
Platform Data
Product Details | Provides competitive intelligence related to product details, inlcuding the latest product feature additions and removals. | Not enough data | |
Customer Feedback & Reviews | Provides competitive intelligence around unfiltered customer feedback and reviews. | Not enough data | |
Channel Acquisition | Ability to evaluate the effectiveness of how competitors are acquiring customers through different channels. | Not enough data |
Platform Content
Battlecards | Ability to create battlecards to showcase comparison of your products or services against multiple competitors. | Not enough data |
Platform Reporting
Customizable Dashboard | Allows users to create a customizable dashboard to curate and highlight specific competitive data. | Not enough data | |
Benchmark Reporting | Provides competitive benchmarking and monitors growth and market share over time. | Not enough data |
Data collection
Natural Language Processing (NLP) | Provides NLP features for filtering data collection down to specific data points | Not enough data | |
Data Sources | Provides a wide selection of data sources for aggregated news and MARKET data | Not enough data | |
Custom Research Sources | Allows users to make custom data collection queries | Not enough data | |
Lead Enrichment | Provides features for users to verify, correct, and include additional information to a lead in order to enhance data accuracy | Not enough data | |
Advanced Data Collection | Provides advanced data points including but not limited to company size, org charts, technology installs, company funding history, | Not enough data |
Segment Trending
Web | Provides features for tracking competitors websites including information such as pricing changes or new product features | Not enough data | |
Social | Provides features for tracking competitor activity on social media | Not enough data | |
Benchmarks | Allows users to benchmark their product against other competitors in order to understand competitive position in the market | Not enough data | |
Finance | Allows users to know how much financing has flowed to a particular industry with real deal activity visualizations | Not enough data |
Platform
Search | Provides users with search tools in order to find the data they need quickly | Not enough data | |
User, Role, And Access Management | Allows users to grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | Not enough data | |
Mobile User Support | Allows software to be easily used on multiple mobile devices, including phone and tablet devices | Not enough data | |
Alerts | Provides features for email and messaging alerts surrounding contact and company updates | Not enough data | |
Collaboration | Allows multiple users to access and collaborate on the platform | Not enough data | |
Compliance | Provides features for users to follow domestic and international privacy and data colelction compliance laws | Not enough data |
Analysis
Custom Dashboards | Allows users to create custom market intellignece dashboards | Not enough data | |
Reports | Allows users to build and export reports for market data | Not enough data | |
Integrations | Allows users to inegrate dashboards with analytics platforms, CRMs and marketing automation software | Not enough data |
Platform Insights
Ad Creatives | Provides competitve intelligence insights for ad creatives and formats (i.e. image, text, and text) for any advertiser. 22 reviewers of Sensor Tower have provided feedback on this feature. | 88% (Based on 22 reviews) | |
Buying Strategies | Based on 13 Sensor Tower reviews. Ability to showcase where and how advertisers are buying (direct vs. programmatic). | 76% (Based on 13 reviews) | |
Publisher Data | Based on 18 Sensor Tower reviews. Provides data on which publishers competitors are buying the most traffic from. | 87% (Based on 18 reviews) | |
Advertising Spend | Provides data on ad spend and ranking reports of top competitive ad spenders. 19 reviewers of Sensor Tower have provided feedback on this feature. | 71% (Based on 19 reviews) | |
Websites and Social Channels | As reported in 17 Sensor Tower reviews. Provides data on which websites and social channels advertisers are spending the most. | 75% (Based on 17 reviews) | |
Device Insights | As reported in 20 Sensor Tower reviews. Ability to track and compare impressions and spend across devices types (i.e. desktop vs. mobile). | 77% (Based on 20 reviews) | |
Ad Intelligence Reporting | Based on 19 Sensor Tower reviews. Provides the ability to generate and export reports that include ad creatives and other data including but not limited to budget, CPM, CTR, etc. | 77% (Based on 19 reviews) |
Platform Additional Functionality
Ad Competitive Benchmarking | Based on 20 Sensor Tower reviews. Ability to benchmark competitor's ad spend, share of voice, and ad creatives. | 80% (Based on 20 reviews) | |
Alerts | Based on 19 Sensor Tower reviews. Provides alerts, or automated notifications, to when advertisers launch new campaigns. | 82% (Based on 19 reviews) | |
Integrations | Ability to connect app store consoles to monitor and benchmark app performance across countries and competitors. | Not enough data | |
Organic Keyword Protection | Ability to identify who is running ads on your top performing organic keywords and compare
your ad visibility with your competitors. | Not enough data | |
App Suggestions | Provides a list of apps the App Store or Google Play Store are suggesting on your app page or your competitor’s page. 10 reviewers of Sensor Tower have provided feedback on this feature. | 85% (Based on 10 reviews) |
Competition Monitoring
Timeline | Provides a timeline to identify competitor's metadata updates and A/B tests and allows users to go back in time to analyze competitor’s past ASO updates. | Not enough data | |
Store Performance | Ability to monitor app downloads over time and compare performance with competitors. This feature was mentioned in 11 Sensor Tower reviews. | 83% (Based on 11 reviews) | |
Financial Analysis | Ability to monitor app's revenue over time and compare performance with competitors. | Not enough data | |
Category Ranking | As reported in 13 Sensor Tower reviews. Ability to monitor app's category rankings over time and compare performance with competitors. | 96% (Based on 13 reviews) |
Agentic AI - Market Intelligence
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data |
Agentic AI - Competitive Intelligence
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data |
Agentic AI - App Store Optimization
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
Agentic AI - Digital Advertising Intelligence
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Multi-step Planning | Ability to break down and plan multi-step processes | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
