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4.9 out of 5
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Sensor Tower
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Sensor Tower Features
What are the features of Sensor Tower?
Metrics
- Engagement
- Exit Tracking
- Retention
- Return
- Conversions
User Identification
- Demographics
- User Segmentation
- Geolocation
Tracking & Reporting
- Real-Time Insights
- Attribution
- Dashboard
- User Path Tracking
- User Activity History
Platform Insights
- Ad Creatives
Platform Additional Functionality
- Ad Competitive Benchmarking
Sensor Tower Categories on G2
Filter for Features
Metrics
Engagement | Configures and accurately measures an appropriate measure of engagement, such as average session length. 29 reviewers of Sensor Tower have provided feedback on this feature. | 77% (Based on 29 reviews) | |
Exit Tracking | Accurately determines where users close the app during their sessions. This feature was mentioned in 22 Sensor Tower reviews. | 73% (Based on 22 reviews) | |
Retention | As reported in 28 Sensor Tower reviews. Accurately measures bounce rate. | 78% (Based on 28 reviews) | |
Return | Tracks user return rates and related metrics. 22 reviewers of Sensor Tower have provided feedback on this feature. | 73% (Based on 22 reviews) | |
Conversions | As reported in 25 Sensor Tower reviews. Tracks what proportion of users convert via a certain action. | 73% (Based on 25 reviews) |
User Identification
Demographics | Identifies user demographics like gender or age. This feature was mentioned in 27 Sensor Tower reviews. | 73% (Based on 27 reviews) | |
User Segmentation | See feature definition | Based on 23 Sensor Tower reviews. Enables the view of analytic data based on user segment. | 76% (Based on 23 reviews) |
Geolocation | Identifies users locations. This feature was mentioned in 26 Sensor Tower reviews. | 87% (Based on 26 reviews) |
Tracking & Reporting
Custom Event Tracking | Enables you to define custom events for analysis. This feature was mentioned in 20 Sensor Tower reviews. | 59% (Based on 20 reviews) | |
Real-Time Insights | Based on 27 Sensor Tower reviews. Provides real-time reports. | 69% (Based on 27 reviews) | |
Attribution | Measures user acquisition analytics. 25 reviewers of Sensor Tower have provided feedback on this feature. | 67% (Based on 25 reviews) | |
Dashboard | Based on 29 Sensor Tower reviews. Provides a holistic summary of your data. | 83% (Based on 29 reviews) | |
User Path Tracking | Displays a users progress throughout specific paths in an application. This feature was mentioned in 23 Sensor Tower reviews. | 71% (Based on 23 reviews) | |
User Activity History | Based on 23 Sensor Tower reviews. Displays a users activity history. | 70% (Based on 23 reviews) |
Optimization
Icon Testing | Provides A/B testing for app icons to determine which icons lead to more app downloads. | Not enough data | |
Screenshot Testing | As reported in 11 Sensor Tower reviews. Provides A/B testing to optimize screenshots in the Apple App Store and Google App Store to increase conversion rates. | 82% (Based on 11 reviews) | |
App Store Page Design & Preview | Based on 10 Sensor Tower reviews. Provides collaborative tools for building and managing app store creatives to allow users to preview their representation in app stores. | 90% (Based on 10 reviews) | |
Keyword Tools | Provides tools that allow users to research keyword metrics such as volume, difficulty, popularity, organic installs, and more. 15 reviewers of Sensor Tower have provided feedback on this feature. | 80% (Based on 15 reviews) | |
Reviews & Ratings | As reported in 12 Sensor Tower reviews. Ability to track progress of overall average, total, and rating of app, which can help identify what people like or dislike about the app. | 92% (Based on 12 reviews) | |
Keyword Localization | Ability to optimize app in any language, which can include factors like keyword auto-suggestions, automated translations, etc. This feature was mentioned in 11 Sensor Tower reviews. | 76% (Based on 11 reviews) | |
Conversion Rate Benchmarks | Provides the installation conversion rate for each traffic source per day of the week and has the ability to compare it with benchmarks. | Not enough data |
Reporting & Alerts
Reports and Dashboards | Based on 13 Sensor Tower reviews. Provides reports and dashboards around keywords, rankings, and movement to track ASO KPIs and app performance. | 85% (Based on 13 reviews) | |
Traffic Source Reporting | Provides reporting around traffic source to analyze app downloads, product page views, and impressions. | Not enough data | |
Featured App Alerts | Based on 11 Sensor Tower reviews. Provides notifications before the App Store or Google Play promotes your app. | 86% (Based on 11 reviews) | |
Alert Delivery | Provides alerts with reports directly to different communication channels (i.e. Slack or email) with information like keywords, rankings, and featured apps data. | Not enough data |
Platform Basics
Centralized Platform | Provides a centralized platform for all competitive intelligence for teams to review and analyze. | Not enough data | |
Web Tracking | Ability to capture changes your competitors make to their website to keep tabs on their features, plans, pricing, promotions, etc. | Not enough data |
Platform Data
Product Details | Provides competitive intelligence related to product details, inlcuding the latest product feature additions and removals. | Not enough data | |
Customer Feedback & Reviews | Provides competitive intelligence around unfiltered customer feedback and reviews. | Not enough data | |
Channel Acquisition | Ability to evaluate the effectiveness of how competitors are acquiring customers through different channels. | Not enough data |
Platform Content
Battlecards | Ability to create battlecards to showcase comparison of your products or services against multiple competitors. | Not enough data |
Platform Reporting
Customizable Dashboard | Allows users to create a customizable dashboard to curate and highlight specific competitive data. | Not enough data | |
Benchmark Reporting | Provides competitive benchmarking and monitors growth and market share over time. | Not enough data |
Data collection
Natural Language Processing (NLP) | Provides NLP features for filtering data collection down to specific data points | Not enough data | |
Data Sources | Provides a wide selection of data sources for aggregated news and MARKET data | Not enough data | |
Custom Research Sources | Allows users to make custom data collection queries | Not enough data | |
Lead Enrichment | Provides features for users to verify, correct, and include additional information to a lead in order to enhance data accuracy | Not enough data | |
Advanced Data Collection | Provides advanced data points including but not limited to company size, org charts, technology installs, company funding history, | Not enough data |
Segment Trending
Web | Provides features for tracking competitors websites including information such as pricing changes or new product features | Not enough data | |
Social | Provides features for tracking competitor activity on social media | Not enough data | |
Benchmarks | Allows users to benchmark their product against other competitors in order to understand competitive position in the market | Not enough data | |
Finance | Allows users to know how much financing has flowed to a particular industry with real deal activity visualizations | Not enough data |
Platform
Search | Provides users with search tools in order to find the data they need quickly | Not enough data | |
User, Role, And Access Management | Allows users to grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | Not enough data | |
Mobile User Support | Allows software to be easily used on multiple mobile devices, including phone and tablet devices | Not enough data | |
Alerts | Provides features for email and messaging alerts surrounding contact and company updates | Not enough data | |
Collaboration | Allows multiple users to access and collaborate on the platform | Not enough data | |
Compliance | Provides features for users to follow domestic and international privacy and data colelction compliance laws | Not enough data |
Analysis
Custom Dashboards | Allows users to create custom market intellignece dashboards | Not enough data | |
Reports | Allows users to build and export reports for market data | Not enough data | |
Integrations | Allows users to inegrate dashboards with analytics platforms, CRMs and marketing automation software | Not enough data |
Platform Insights
Ad Creatives | Provides competitve intelligence insights for ad creatives and formats (i.e. image, text, and text) for any advertiser. 22 reviewers of Sensor Tower have provided feedback on this feature. | 88% (Based on 22 reviews) | |
Buying Strategies | Based on 13 Sensor Tower reviews. Ability to showcase where and how advertisers are buying (direct vs. programmatic). | 76% (Based on 13 reviews) | |
Publisher Data | Based on 18 Sensor Tower reviews. Provides data on which publishers competitors are buying the most traffic from. | 87% (Based on 18 reviews) | |
Advertising Spend | Provides data on ad spend and ranking reports of top competitive ad spenders. 19 reviewers of Sensor Tower have provided feedback on this feature. | 71% (Based on 19 reviews) | |
Websites and Social Channels | Provides data on which websites and social channels advertisers are spending the most. 17 reviewers of Sensor Tower have provided feedback on this feature. | 75% (Based on 17 reviews) | |
Device Insights | As reported in 20 Sensor Tower reviews. Ability to track and compare impressions and spend across devices types (i.e. desktop vs. mobile). | 77% (Based on 20 reviews) | |
Ad Intelligence Reporting | As reported in 19 Sensor Tower reviews. Provides the ability to generate and export reports that include ad creatives and other data including but not limited to budget, CPM, CTR, etc. | 77% (Based on 19 reviews) |
Platform Additional Functionality
Ad Competitive Benchmarking | Based on 20 Sensor Tower reviews. Ability to benchmark competitor's ad spend, share of voice, and ad creatives. | 80% (Based on 20 reviews) | |
Alerts | Provides alerts, or automated notifications, to when advertisers launch new campaigns. This feature was mentioned in 19 Sensor Tower reviews. | 82% (Based on 19 reviews) | |
Integrations | Ability to connect app store consoles to monitor and benchmark app performance across countries and competitors. | Not enough data | |
Organic Keyword Protection | Ability to identify who is running ads on your top performing organic keywords and compare
your ad visibility with your competitors. | Not enough data | |
App Suggestions | Provides a list of apps the App Store or Google Play Store are suggesting on your app page or your competitor’s page. This feature was mentioned in 10 Sensor Tower reviews. | 85% (Based on 10 reviews) |
Competition Monitoring
Timeline | Provides a timeline to identify competitor's metadata updates and A/B tests and allows users to go back in time to analyze competitor’s past ASO updates. | Not enough data | |
Store Performance | Ability to monitor app downloads over time and compare performance with competitors. This feature was mentioned in 11 Sensor Tower reviews. | 83% (Based on 11 reviews) | |
Financial Analysis | Ability to monitor app's revenue over time and compare performance with competitors. | Not enough data | |
Category Ranking | As reported in 13 Sensor Tower reviews. Ability to monitor app's category rankings over time and compare performance with competitors. | 96% (Based on 13 reviews) |
Agentic AI - Market Intelligence
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data |
Agentic AI - Competitive Intelligence
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data |
Agentic AI - App Store Optimization
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
Agentic AI - Digital Advertising Intelligence
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Multi-step Planning | Ability to break down and plan multi-step processes | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
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