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Sensor Tower Features

What are the features of Sensor Tower?

Metrics

  • Engagement
  • Exit Tracking
  • Retention
  • Return
  • Conversions

User Identification

  • Demographics
  • User Segmentation
  • Geolocation

Tracking & Reporting

  • Real-Time Insights
  • Attribution
  • Dashboard
  • User Path Tracking
  • User Activity History

Platform Insights

  • Ad Creatives

Platform Additional Functionality

  • Ad Competitive Benchmarking

Top Rated Sensor Tower Alternatives

Filter for Features

Metrics

Engagement

Configures and accurately measures an appropriate measure of engagement, such as average session length. 29 reviewers of Sensor Tower have provided feedback on this feature.
77%
(Based on 29 reviews)

Exit Tracking

Accurately determines where users close the app during their sessions. This feature was mentioned in 22 Sensor Tower reviews.
73%
(Based on 22 reviews)

Retention

As reported in 28 Sensor Tower reviews. Accurately measures bounce rate.
78%
(Based on 28 reviews)

Return

Tracks user return rates and related metrics. 22 reviewers of Sensor Tower have provided feedback on this feature.
73%
(Based on 22 reviews)

Conversions

As reported in 25 Sensor Tower reviews. Tracks what proportion of users convert via a certain action.
73%
(Based on 25 reviews)

User Identification

Demographics

Identifies user demographics like gender or age. This feature was mentioned in 27 Sensor Tower reviews.
73%
(Based on 27 reviews)

User SegmentationView full feature definition

See feature definition
Based on 23 Sensor Tower reviews. Enables the view of analytic data based on user segment.
76%
(Based on 23 reviews)

Geolocation

Identifies users locations. This feature was mentioned in 26 Sensor Tower reviews.
87%
(Based on 26 reviews)

Tracking & Reporting

Custom Event Tracking

Enables you to define custom events for analysis. This feature was mentioned in 20 Sensor Tower reviews.
59%
(Based on 20 reviews)

Real-Time Insights

Based on 27 Sensor Tower reviews. Provides real-time reports.
69%
(Based on 27 reviews)

Attribution

Measures user acquisition analytics. 25 reviewers of Sensor Tower have provided feedback on this feature.
67%
(Based on 25 reviews)

Dashboard

Based on 29 Sensor Tower reviews. Provides a holistic summary of your data.
83%
(Based on 29 reviews)

User Path Tracking

Displays a users progress throughout specific paths in an application. This feature was mentioned in 23 Sensor Tower reviews.
71%
(Based on 23 reviews)

User Activity History

Based on 23 Sensor Tower reviews. Displays a users activity history.
70%
(Based on 23 reviews)

Optimization

Icon Testing

Provides A/B testing for app icons to determine which icons lead to more app downloads.

Not enough data

Screenshot Testing

As reported in 11 Sensor Tower reviews. Provides A/B testing to optimize screenshots in the Apple App Store and Google App Store to increase conversion rates.
82%
(Based on 11 reviews)

App Store Page Design & Preview

Based on 10 Sensor Tower reviews. Provides collaborative tools for building and managing app store creatives to allow users to preview their representation in app stores.
90%
(Based on 10 reviews)

Keyword Tools

Provides tools that allow users to research keyword metrics such as volume, difficulty, popularity, organic installs, and more. 15 reviewers of Sensor Tower have provided feedback on this feature.
80%
(Based on 15 reviews)

Reviews & Ratings

As reported in 12 Sensor Tower reviews. Ability to track progress of overall average, total, and rating of app, which can help identify what people like or dislike about the app.
92%
(Based on 12 reviews)

Keyword Localization

Ability to optimize app in any language, which can include factors like keyword auto-suggestions, automated translations, etc. This feature was mentioned in 11 Sensor Tower reviews.
76%
(Based on 11 reviews)

Conversion Rate Benchmarks

Provides the installation conversion rate for each traffic source per day of the week and has the ability to compare it with benchmarks.

Not enough data

Reporting & Alerts

Reports and Dashboards

Based on 13 Sensor Tower reviews. Provides reports and dashboards around keywords, rankings, and movement to track ASO KPIs and app performance.
85%
(Based on 13 reviews)

Traffic Source Reporting

Provides reporting around traffic source to analyze app downloads, product page views, and impressions.

Not enough data

Featured App Alerts

Based on 11 Sensor Tower reviews. Provides notifications before the App Store or Google Play promotes your app.
86%
(Based on 11 reviews)

Alert Delivery

Provides alerts with reports directly to different communication channels (i.e. Slack or email) with information like keywords, rankings, and featured apps data.

Not enough data

Platform Basics

Centralized Platform

Provides a centralized platform for all competitive intelligence for teams to review and analyze.

Not enough data

Web Tracking

Ability to capture changes your competitors make to their website to keep tabs on their features, plans, pricing, promotions, etc.

Not enough data

Platform Data

Product Details

Provides competitive intelligence related to product details, inlcuding the latest product feature additions and removals.

Not enough data

Customer Feedback & Reviews

Provides competitive intelligence around unfiltered customer feedback and reviews.

Not enough data

Channel Acquisition

Ability to evaluate the effectiveness of how competitors are acquiring customers through different channels.

Not enough data

Platform Content

Battlecards

Ability to create battlecards to showcase comparison of your products or services against multiple competitors.

Not enough data

Platform Reporting

Customizable Dashboard

Allows users to create a customizable dashboard to curate and highlight specific competitive data.

Not enough data

Benchmark Reporting

Provides competitive benchmarking and monitors growth and market share over time.

Not enough data

Data collection

Natural Language Processing (NLP)

Provides NLP features for filtering data collection down to specific data points

Not enough data

Data Sources

Provides a wide selection of data sources for aggregated news and MARKET data

Not enough data

Custom Research Sources

Allows users to make custom data collection queries

Not enough data

Lead Enrichment

Provides features for users to verify, correct, and include additional information to a lead in order to enhance data accuracy

Not enough data

Advanced Data Collection

Provides advanced data points including but not limited to company size, org charts, technology installs, company funding history,

Not enough data

Segment Trending

Web

Provides features for tracking competitors websites including information such as pricing changes or new product features

Not enough data

Social

Provides features for tracking competitor activity on social media

Not enough data

Benchmarks

Allows users to benchmark their product against other competitors in order to understand competitive position in the market

Not enough data

Finance

Allows users to know how much financing has flowed to a particular industry with real deal activity visualizations

Not enough data

Platform

Search

Provides users with search tools in order to find the data they need quickly

Not enough data

User, Role, And Access Management

Allows users to grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Not enough data

Mobile User Support

Allows software to be easily used on multiple mobile devices, including phone and tablet devices

Not enough data

Alerts

Provides features for email and messaging alerts surrounding contact and company updates

Not enough data

Collaboration

Allows multiple users to access and collaborate on the platform

Not enough data

Compliance

Provides features for users to follow domestic and international privacy and data colelction compliance laws

Not enough data

Analysis

Custom Dashboards

Allows users to create custom market intellignece dashboards

Not enough data

Reports

Allows users to build and export reports for market data

Not enough data

Integrations

Allows users to inegrate dashboards with analytics platforms, CRMs and marketing automation software

Not enough data

Platform Insights

Ad Creatives

Provides competitve intelligence insights for ad creatives and formats (i.e. image, text, and text) for any advertiser. 22 reviewers of Sensor Tower have provided feedback on this feature.
88%
(Based on 22 reviews)

Buying Strategies

Based on 13 Sensor Tower reviews. Ability to showcase where and how advertisers are buying (direct vs. programmatic).
76%
(Based on 13 reviews)

Publisher Data

Based on 18 Sensor Tower reviews. Provides data on which publishers competitors are buying the most traffic from.
87%
(Based on 18 reviews)

Advertising Spend

Provides data on ad spend and ranking reports of top competitive ad spenders. 19 reviewers of Sensor Tower have provided feedback on this feature.
71%
(Based on 19 reviews)

Websites and Social Channels

Provides data on which websites and social channels advertisers are spending the most. 17 reviewers of Sensor Tower have provided feedback on this feature.
75%
(Based on 17 reviews)

Device Insights

As reported in 20 Sensor Tower reviews. Ability to track and compare impressions and spend across devices types (i.e. desktop vs. mobile).
77%
(Based on 20 reviews)

Ad Intelligence Reporting

As reported in 19 Sensor Tower reviews. Provides the ability to generate and export reports that include ad creatives and other data including but not limited to budget, CPM, CTR, etc.
77%
(Based on 19 reviews)

Platform Additional Functionality

Ad Competitive Benchmarking

Based on 20 Sensor Tower reviews. Ability to benchmark competitor's ad spend, share of voice, and ad creatives.
80%
(Based on 20 reviews)

Alerts

Provides alerts, or automated notifications, to when advertisers launch new campaigns. This feature was mentioned in 19 Sensor Tower reviews.
82%
(Based on 19 reviews)

Integrations

Ability to connect app store consoles to monitor and benchmark app performance across countries and competitors.

Not enough data

Organic Keyword Protection

Ability to identify who is running ads on your top performing organic keywords and compare your ad visibility with your competitors.

Not enough data

App Suggestions

Provides a list of apps the App Store or Google Play Store are suggesting on your app page or your competitor’s page. This feature was mentioned in 10 Sensor Tower reviews.
85%
(Based on 10 reviews)

Competition Monitoring

Timeline

Provides a timeline to identify competitor's metadata updates and A/B tests and allows users to go back in time to analyze competitor’s past ASO updates.

Not enough data

Store Performance

Ability to monitor app downloads over time and compare performance with competitors. This feature was mentioned in 11 Sensor Tower reviews.
83%
(Based on 11 reviews)

Financial Analysis

Ability to monitor app's revenue over time and compare performance with competitors.

Not enough data

Category Ranking

As reported in 13 Sensor Tower reviews. Ability to monitor app's category rankings over time and compare performance with competitors.
96%
(Based on 13 reviews)

Agentic AI - Market Intelligence

Cross-system Integration

Works across multiple software systems or databases

Not enough data

Proactive Assistance

Anticipates needs and offers suggestions without prompting

Not enough data

Agentic AI - Competitive Intelligence

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Not enough data

Agentic AI - App Store Optimization

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Not enough data

Cross-system Integration

Works across multiple software systems or databases

Not enough data

Adaptive Learning

Improves performance based on feedback and experience

Not enough data

Proactive Assistance

Anticipates needs and offers suggestions without prompting

Not enough data

Decision Making

Makes informed choices based on available data and objectives

Not enough data

Agentic AI - Digital Advertising Intelligence

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Not enough data

Multi-step Planning

Ability to break down and plan multi-step processes

Not enough data

Cross-system Integration

Works across multiple software systems or databases

Not enough data

Adaptive Learning

Improves performance based on feedback and experience

Not enough data

Proactive Assistance

Anticipates needs and offers suggestions without prompting

Not enough data

Decision Making

Makes informed choices based on available data and objectives

Not enough data