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Oracle Responsys Features
What are the features of Oracle Responsys?
Email Marketing
- Building and Personalizing Emails
- Sending Outbound Emails
- Manage Email Deliverability
- Automated Email Responses
Online Marketing
- Dynamic Content
- A/B Testing
- Mobile Optimized
- Search Tracking and Optimization
Lead Management
- Data Quality Management
- Segmentation
- Online Behavior Tracking
- Automated Alerts and Tasks
- CRM Lead Integration
Campaign Management
- Program Management
Reporting & Analytics
- Basic Reporting
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Oracle Responsys Categories on G2
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Integration
Data Import & Export Tools | Based on 21 Oracle Responsys reviews and verified by the G2 Product R&D team. Ability to input, modify and extract data from the application in bulk through a structured file. | 76% (Based on 21 reviews) | |
Integration APIs | Based on 20 Oracle Responsys reviews and verified by the G2 Product R&D team. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. | 78% (Based on 20 reviews) | |
Breadth of Partner Applications | Based on 17 Oracle Responsys reviews and verified by the G2 Product R&D team. To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product. | 78% (Based on 17 reviews) |
Platform
Customization | Based on 21 Oracle Responsys reviews and verified by the G2 Product R&D team. System provides sufficient customization to meet business requirements | 74% (Based on 21 reviews) | |
Workflow Capability | Based on 20 Oracle Responsys reviews and verified by the G2 Product R&D team. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. | 79% (Based on 20 reviews) | |
User, Role, and Access Management | Based on 22 Oracle Responsys reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | 73% (Based on 22 reviews) | |
Internationalization | Based on 14 Oracle Responsys reviews and verified by the G2 Product R&D team. Enables users to view and transact business with the same content in multiple languages and currencies. | 80% (Based on 14 reviews) | |
Sandbox / Test Environments | Based on 17 Oracle Responsys reviews and verified by the G2 Product R&D team. Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment. | 64% (Based on 17 reviews) | |
Performance and Reliability | Based on 20 Oracle Responsys reviews and verified by the G2 Product R&D team. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. | 80% (Based on 20 reviews) | |
Output Document Generation | Based on 15 Oracle Responsys reviews and verified by the G2 Product R&D team. Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application. | 73% (Based on 15 reviews) | |
Optimization | Optimizes marketing campaigns for mobile devices. | Not enough data | |
Integrations - Mobile Marketing | Integrates advertising/campaigns into mobile applications, games, and mobile browsers. | Not enough data | |
Internationalization | Facilitates global text message and mobile marketing campaigns. | Not enough data |
Email Marketing
Building and Personalizing Emails | Based on 45 Oracle Responsys reviews and verified by the G2 Product R&D team. Create and design emails with an editor; manage templates; personalize dynamically | 83% (Based on 45 reviews) | |
Sending Outbound Emails | Based on 45 Oracle Responsys reviews and verified by the G2 Product R&D team. Create targeted lists, schedule and manage bulk email sending. | 83% (Based on 45 reviews) | |
Manage Email Deliverability | Based on 45 Oracle Responsys reviews and verified by the G2 Product R&D team. Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. | 80% (Based on 45 reviews) | |
Automated Email Responses | Based on 44 Oracle Responsys reviews and verified by the G2 Product R&D team. Set up automated nurturing emails based on events, online activities, and lead scores | 81% (Based on 44 reviews) |
Online Marketing
Landing Pages and Forms | Based on 18 Oracle Responsys reviews and verified by the G2 Product R&D team. Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information. | 70% (Based on 18 reviews) | |
Dynamic Content | Based on 46 Oracle Responsys reviews and verified by the G2 Product R&D team. Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects. | 80% (Based on 46 reviews) | |
A/B Testing | Based on 47 Oracle Responsys reviews and verified by the G2 Product R&D team. Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion. | 78% (Based on 47 reviews) | |
Mobile Optimized | Based on 38 Oracle Responsys reviews and verified by the G2 Product R&D team. Support mobile-optimized emails, online forms, and landing pages. | 75% (Based on 38 reviews) | |
Search Tracking and Optimization | Based on 33 Oracle Responsys reviews. Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords. | 77% (Based on 33 reviews) |
Lead Management
Marketing Lead Database | Based on 16 Oracle Responsys reviews and verified by the G2 Product R&D team. A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history. | 80% (Based on 16 reviews) | |
Data Quality Management | Based on 34 Oracle Responsys reviews and verified by the G2 Product R&D team. Data quality consists of deduplication, cleansing, and appending your marketing database. | 76% (Based on 34 reviews) | |
Segmentation | Based on 41 Oracle Responsys reviews and verified by the G2 Product R&D team. Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information. | 73% (Based on 41 reviews) | |
Lead Scoring and Grading | Based on 21 Oracle Responsys reviews and verified by the G2 Product R&D team. Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization. | 74% (Based on 21 reviews) | |
Lead Nurturing | Based on 25 Oracle Responsys reviews and verified by the G2 Product R&D team. Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps. | 81% (Based on 25 reviews) | |
Online Behavior Tracking | Based on 26 Oracle Responsys reviews and verified by the G2 Product R&D team. Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks. | 76% (Based on 26 reviews) | |
Automated Alerts and Tasks | Based on 30 Oracle Responsys reviews and verified by the G2 Product R&D team. Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device. | 82% (Based on 30 reviews) | |
CRM Lead Integration | Based on 28 Oracle Responsys reviews and verified by the G2 Product R&D team. Sync lead, contact, account, and opportunity information with your CRM system. | 81% (Based on 28 reviews) |
Campaign Management
Program Management | See feature definition | Based on 41 Oracle Responsys reviews and verified by the G2 Product R&D team. Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI. | 83% (Based on 41 reviews) |
Event / Webinar Marketing | Based on 24 Oracle Responsys reviews. Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar. | 81% (Based on 24 reviews) | |
Calendaring | Based on 25 Oracle Responsys reviews and verified by the G2 Product R&D team. Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR. | 84% (Based on 25 reviews) | |
Budgeting | Based on 20 Oracle Responsys reviews. Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices. | 79% (Based on 20 reviews) |
Social
Social Listening | Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores. This feature was mentioned in 10 Oracle Responsys reviews. | 83% (Based on 10 reviews) | |
Social Sharing | Based on 15 Oracle Responsys reviews and verified by the G2 Product R&D team. Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions. | 87% (Based on 15 reviews) | |
Social Campaigns | Based on 15 Oracle Responsys reviews and verified by the G2 Product R&D team. Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets. | 82% (Based on 15 reviews) | |
Social Media Engagement | Based on 15 Oracle Responsys reviews and verified by the G2 Product R&D team. Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails. | 81% (Based on 15 reviews) | |
Social Media Advertising | Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time This feature was mentioned in 15 Oracle Responsys reviews. | 84% (Based on 15 reviews) |
Reporting & Analytics
Basic Reporting | Based on 45 Oracle Responsys reviews and verified by the G2 Product R&D team. Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives. | 79% (Based on 45 reviews) | |
Web Analytics | Based on 25 Oracle Responsys reviews and verified by the G2 Product R&D team. Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity. | 79% (Based on 25 reviews) | |
ROI Analytics | Based on 26 Oracle Responsys reviews and verified by the G2 Product R&D team. Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward. | 75% (Based on 26 reviews) | |
Revenue Analytics | Based on 26 Oracle Responsys reviews and verified by the G2 Product R&D team. Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline. | 74% (Based on 26 reviews) | |
SEO / Keyword Analytics | Based on 19 Oracle Responsys reviews. Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors. | 79% (Based on 19 reviews) |
Analysis
Application Attribution | Attributes app installs to the marketing campaigns and media sources that drove it. | Not enough data | |
Campaign Analysis | Measures impact and effectiveness of mobile marketing campaigns. | Not enough data | |
Uninstall Tracking | Measures user-level uninstall insights. | Not enough data | |
Custom Dashboards | Creates custom data views to suit every team member's needs. | Not enough data |
Campaigns
Proximity Marketing | Collects geo-location data on mobile users to customize relevant campaigns. | Not enough data | |
Push Notifications | Pushes notifications or text messages to mobile devices | Not enough data | |
Bulk SMS | Provides templates for mass mobile messaging campaigns | Not enough data | |
Two-Way Text Messaging | Facilitates two-way text messaging to encourage consumer engagement and loyalty | Not enough data | |
Email Campaigns | Personalizes and optimizes email mobile marketing campaigns. | Not enough data | |
Audience Segmentation | Identifies the most granular audience segments based on actions, inactions, and user properties. | Not enough data | |
Customize | Allow users to customize their messages. | Not enough data | |
Scheduling | Schedule push notifications to be delivered at a specific date and time, or set an expiration for time-bound messages | Not enough data | |
Retarget | Retarget your messages based on previous user engagement. | Not enough data | |
Segmentation | Segment audience based on device type, location, demographics, customer behavior, etc. | Not enough data | |
Triggered Notifications | Automate notifications based on user behavior | Not enough data |
Engagement
Coupons and Promotions | Sends out coupons and promotions to reward and entice mobile device users. | Not enough data |
Analytics
Campaign Performance | Track and report on performance metrics and conversions | Not enough data | |
Audience Insights | Report on audience demographics and engagement | Not enough data |
Optimization
A/B Testing | Test variations of a push notification on a portion of users and track conversions | Not enough data | |
Personalization | Personalize messages with contextual data such as customer names or product recommendations | Not enough data | |
Rich Notifications | Enhance messages with images, emojis, animated gifs, or videos | Not enough data | |
Integrations | Integrate with third-party marketing or e-commerce software | Not enough data |
Agentic AI - Push Notification
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data |
Agentic AI - Marketing Automation
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Multi-step Planning | Ability to break down and plan multi-step processes | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
Agentic AI - Mobile Marketing
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Multi-step Planning | Ability to break down and plan multi-step processes | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
