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Optimizely Feature Experimentation Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users praise the ease of use of Optimizely Feature Experimentation, highlighting quick setups and flexible management options. (28 mentions)
Users appreciate the ease of configuration for managing audiences and setting up A/B tests seamlessly in Optimizely. (22 mentions)
Users value the easy configuration of Optimizely Feature Experimentation, allowing efficient management of various audiences and tests. (22 mentions)
Users highlight the flexibility and comprehensive tools of Optimizely Feature Experimentation for optimizing digital experiences effectively. (16 mentions)
Users find creating feature flags to be straightforward and beneficial, enhancing collaboration across teams and facilitating experimentation. (11 mentions)
Users find Optimizely Feature Experimentation to be expensive given its limited analytics capabilities and features. (10 mentions)
Users note the need for improved third-party integration and clarity on significance calculations for optimal usage. (9 mentions)
Users find the complexity of Optimizely Feature Experimentation challenging, particularly during onboarding and integration with legacy systems. (8 mentions)
Users face a steep learning curve that can hinder new users' onboarding experience with Optimizely. (8 mentions)
Users find the complex features of Optimizely can hinder usability and cloud their understanding of results. (6 mentions)

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116 Optimizely Feature Experimentation Reviews

4.3 out of 5
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Optimizely Feature Experimentation Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
William H.
WH
Software Engineer
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Feature Experimentation?

I really enjoyed my experience as it provided very in-depth analytics on my feature and the respective environments. In this way, I was able to make inferences from the traffic and relay important information to my team Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

I did think that the time for changes to propagate in the envs was a bit longer than I liked Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

Hi William,

Thanks for your review! We highly value your feedback and are happy to hear that you're enjoying your experience with Full Stack. If you're ever experiencing any issues with the platform or have any questions please contact your customer success manager or message at revies@optimizely.com.

Verified User in Automotive
UA
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Feature Experimentation?

It's straightforward to do feature tests and A/B tests. There is excellent documentation for developers, and the results page is detailed and valuable. The history page makes it easy to track changes to experiments. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

The website can sometimes be slow to load. It might be clearer to include "Variations" and "Traffic Allocation" so it's easier to understand how much traffic is going precisely to each variation. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

Hi There,

Thanks for leaving us a review! We are happy you are finding success with Full Stack. If you ever have any questions or concerns please reach out to your customer success manager or contact us at reviews@optimizely.com.

Verified User in Business Supplies and Equipment
UB
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Feature Experimentation?

I always use Optimizely full-stack for my AB tests on contentful. It integrates well and setting up an experiment doesn't take much time. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

AB test results overview could be better visually with more customization options. It's not as intuitive as it could be for people who are not used to it. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

Hi,

Thanks for your review! We highly value your feedback as it is key in improving user experience. If you ever have questions or would like to speak further about your concerns surrounding the product, please reach out to your customer success manager or message us at reviews@optimizely.com.

Verified User in Information Technology and Services
UI
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Feature Experimentation?

I use the flag feature a lot as a QA. I like how simple the UI is to use e.g., to know which environments have which flags on which is super helpful to see at a glance and make comparisons in our products to ensure certain features are working correctly. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

I dislike that we only use some features in my workplace, so I'm not utilizing the full tool! Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

Hi,

Thanks for your response! It's important to us that you get the most out of our product and your customer success manager is always available to provide you with some guidance. You can also message us at reviews@optimizely.com so we can connect you with the right people.

Verified User in Retail
UR
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Feature Experimentation?

Optimizely Full Stack has an intuitive UI, and it's easy to set up and test experiments. Forcing variants is easy, and it's simple to control traffic.

Experiment code is created for many programming languages, so a simple copy/paste will be enough to get your experiment up and running. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

I occasionally receive notifications that we've reached our traffic quota, but it would be helpful if these were broken down by experiment. I find it challenging to track down which experiments are causing us to exceed our quota. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

Hi There,

We are happy to hear that you are successfully experimenting with Full Stack. Your customer success manager is always available to answer any of your questions or you can message us at reviews@optimizely.com and we will connect you with the right people.

Thanks!

Verified User in Commercial Real Estate
UC
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Feature Experimentation?

easy to use SDK, slack community, stat engine is good on average, sticky user profile to keep treatment the same.not a lot to like Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

bad customer support, not flexible pricing strategy, not good for offline event, no product analytics support, not sure how multiple comparison is adjusted when you have more than 2 variant, snowflake data doesn't match result UI number and couldn't get tech support to debug. not sure what's the consequences of using different randomization id Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

Hi There,

Thank you for leaving us a review. We're sorry to hear that you've been experiencing issues with Full Stack, as quality user experience is very important to us. Please reach out to your customer success manager or message us reviews@optimizely.com so we can find the solutions that are right for you.

Verified User in Computer Software
UC
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Feature Experimentation?

The ability to remotely control experiments and changing them from experiments to running features easily (so that also product managers can use them). Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

The lack of support for exclusion groups with setting forced variations (we currently use our own "hack" for it, but I wish this was an out of the box solution). Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

Hi There,

We're so happy that Full Stack is providing you with effective business solutions. If you ever have any feedback, please feel free to share it with your customer success manager or message us at reviews@optimizely.com so we can continue on improving user experience.

Thanks!

Verified User in Internet
AI
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
What do you like best about Optimizely Feature Experimentation?

The level of granularity and flexibility to bucket visitors into experiments is beneficial. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

There's no notification or email to the owner of the experiment (or "watchers") to get notified when the experiment reached 100% stat sig. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

Hi There,

Thank you so much for review! We love to hear customer feedback, because it helps us continuously improve user experience. It would be great if you could share your insights or any questions with your customer success manager or message us at reviews@optimizely.com.

RV
Frontend Developer
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Feature Experimentation?

The React SDK of Optimizely Full Stack comes with easy-to-use hooks which we use to run experiments on both the server and client side. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

There are no downsides known to me at this point. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

Hi Ronne,

We are glad to hear that you're finding success with our Full Stack product. If any questions or concerns ever arise in the future, please don't hesitate to contact your customer success manager or message us at reviews@optimizely.com.

Thanks!

Verified User in Health, Wellness and Fitness
UH
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Feature Experimentation?

As a developer, I found their documentation to be comprehensive, straightforward, and up-to-date. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

There was one small detail that was missing from the developer documentation where it never says that event logs are temporarily stored in local storage in case the request to submit errors in the case of a time-out or page refresh. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

Hi,

Thank you so much for your feedback! We are happy to hear that you're having success with Full Stack. Please reach out to your customer success manager or message us at reviews@optimizely.com with any questions or recommendations so we can improve your user experience.