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Optimizely Feature Experimentation
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Optimizely Feature Experimentation Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users praise the ease of use of Optimizely Feature Experimentation, highlighting quick setups and flexible management options. (28 mentions)
Users appreciate the ease of configuration for managing audiences and setting up A/B tests seamlessly in Optimizely. (22 mentions)
Users value the easy configuration of Optimizely Feature Experimentation, allowing efficient management of various audiences and tests. (22 mentions)
Users highlight the flexibility and comprehensive tools of Optimizely Feature Experimentation for optimizing digital experiences effectively. (16 mentions)
Users find creating feature flags to be straightforward and beneficial, enhancing collaboration across teams and facilitating experimentation. (11 mentions)
Users find Optimizely Feature Experimentation to be expensive given its limited analytics capabilities and features. (10 mentions)
Users note the need for improved third-party integration and clarity on significance calculations for optimal usage. (9 mentions)
Users find the complexity of Optimizely Feature Experimentation challenging, particularly during onboarding and integration with legacy systems. (8 mentions)
Users face a steep learning curve that can hinder new users' onboarding experience with Optimizely. (8 mentions)
Users find the complex features of Optimizely can hinder usability and cloud their understanding of results. (6 mentions)

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116 Optimizely Feature Experimentation Reviews

4.3 out of 5
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Optimizely Feature Experimentation Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
Anupam N.
AN
Senior Software Engineer
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Feature Experimentation?

I had a chance to meet a highly talented team which gave me great insight into the CI/CD tool developed by Optomizely. The process seemed very convenient & easy to use. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

Some more regression tests for cutting out the edge case scenarios needs to be included to make it world class. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

Hi Anupam,

Thanks for your review. It's great to hear that you found your time with our team valuable. If there are any other ways we can help support you and your business, please let your Customer Success Manager know, or you can reach us at reviews@optimizely.com. Enjoy your holidays!

Verified User in Real Estate
AR
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Optimizely Feature Experimentation?

The SDKs they offer work very well written and easy to setup, and they have support for several languages and taking application performance as something important to have in mind Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

Not having an automatic an out-of-the-box solution for blue-green feature releases. I think this is due they are very focused on being offline, and this is not an easy problem to solve. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

Hi There,

Thanks for leaving us a review! We're glad to hear that our Feature Experimentation product is successfully supporting your business in its experimentation efforts. We're always open to our customers' suggestions on improvement and would greatly appreciate it if you could share these insights with your CSM.

Verified User in Financial Services
UF
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
Rating Updated ()
What do you like best about Optimizely Feature Experimentation?

Best part is the ease of setting up experiments and being able to change population size. Built-in conversion monitoring is also a big plus. It allows us to safely release experiments with a really quick way to role back if needed Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

Sometimes getting the metrics in the results of the experiments to set up correctly is difficult and we do end up falling back to other tools to make sure we have an accurate picture of the results Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

Hi There,

Thanks for leaving us a review! We love to hear that our product is working quite well for your business. Please feel welcome to escalate your questions or concerns with Full Stack with your Customer Success Manager so that we can continue improving your user experience. You can also always leave us a message at reviews@optimizely.com and we will get back to you as soon as possible.

Jack L.
JL
Product Manager
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Optimizely Feature Experimentation?

I love that it's fairly easy for me to set up ab testing and multivariate experiments with sample sizing and track for conversion success metrics. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

3 painpoints:

1) Hard to use on mobile device

2) UI is not as great as web

3) Limited configurability via code which is often a win for Devs Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

Hi Jack,

Thanks for leaving us a review! We love to hear that Full Stack has been a great fit for you and your business. We would like to request that you bring these pain points you mentioned above to your Customer Success Manager. Customer insights such as these allow us to continue improving our products so that we can better meet all of our customers' needs. You can also reach us at reviews@optimizely.com with any feedback.

Holly M.
HM
Omnichannel Ordering Performance Manager
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Optimizely Feature Experimentation?

Easy to alter variables and tag up, easy to start and pause tests. Can view results clearly. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

I feel like it could have a better modernised UX as it's looked the same for a while. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

Hi Holly,

We appreciate your review! If you ever have any insights on how we can improve your experience with Full Stack, please feel welcome to share them with your Customer Success Manager or you can message us at any time at reviews@optimizely.com and we'll connect you with the right people for your concern.

Thanks!

Mindy R.
MR
Director of Product Management
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Feature Experimentation?

The Optimizely Full Stack tool provides the capability to learn by using data and controlling the UI and the data that powers the user experience. We can leverage our designers and engineers to develop tests that move the needle on guest satisfaction while maximizing revenue. By partnering with the Optimizely team, our engineers were able to build a containerized version of Full Stack and allow more than 22 product teams to harness the goodness of this tool via API. The partnership involved was the best I've experienced in my 20+ years of software development. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

One area that has created some concern for our teams is how easy it is to publish winners to production 100%. We have had cases where business folks that lack the complete understanding of existing user flows that could be impacted by promoting a test have just promoted the winner without consulting the product engineering team. The ease of promoting winners is a good feature, but there must be governance that needs to be behind it to ensure the right experiences go into production. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

Hi There,

We're glad to hear that you're finding great success with Full Stack. Please make sure to share any product feedback with your customer success manager or message us at reviews@optimizely.com so we can continue to improve user experience.

Thanks!

Jesse M.
JM
Associate Manager, Digital Marketing and ABM
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
What do you like best about Optimizely Feature Experimentation?

The flexibility and ease of use when you know exactly what you want to do with the platform and your site. From Multivariate tests to redirects, re-arranging content on pages or making changes to multiple pages all in one experience.. Optimizely has been able to do it all for my team. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

I wouldn't say there's much I dislike with Optimizely as much as there were some limitations in using the platform when it comes to how my companies website was structured. So with that being said, make sure that you will be able to achieve everything you want using the tool based on the setup of your web property. For reference, I was using Gatsby+Contentful and was unable to make specific changes to modules on pages that shared the same class in the code. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

Hi Jesse,

We're happy to hear that Full Stack is providing you with effective business solutions! Our team is always open to feedback so that we can continue to improve user experience. If you would ever like to discuss any your insights, please contact your customer success manager or message us at reviews@optimizely.com and we'll connect you with the right people.

Megan B.
MB
Director of Product Management
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Feature Experimentation?

I am a huge fan of the freedom and flexibility feature experiments functionality provides to the end-user. I have saved loads of time and money by utilizing this feature and have been able to run multiple multivariant A/B tests across my product with just the flip of a switch. I can quickly customize/differentiate my features in real-time based on data trends and can reduce the risk of large feature roll outs through the use of the feature flag functionality. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

As is the case with most tools, one of the pain points with Optimizely is that it still requires developer support and does not always work seamlessly out of the box. We have not been able to fully utilize the stat sig calculations Optimizely provides because there are inconsistencies between this tool and our BI tool, which can be complicated to work through. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

Hi,

Thank you for your feedback, we are happy to hear that you are finding success with Full Stack! Your customer success manager is always available to assist you with any issues you might run into or you can message us at reviews@optimizely.com and we will connect you with the right people.

Vaughn B.
VB
Software Engineer
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
Rating Updated ()
What do you like best about Optimizely Feature Experimentation?

The dashboard is clean, seems organized. Ability to create feature tests, split tests, and run variables for different cohorts. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

Completely unusable on mobile devices. If there was a sudden need to change a configuration or disable a test in an environment altogether, you can't do so while on the go. Additionally, there is no way to change a feature test into a simpler a/b test or vice versa if the experiment design needed to change course. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

Hi Vaughn,

Thanks for leaving us a review; user feedback helps us to continuously improve our products. Please feel free to share any insights into your experience with you customer success manager or message us at reviews@optimizely.com and we will connect you with the right people.

Krunal S.
KS
Sales coordinator
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Optimizely Feature Experimentation?

Development is the best for stack considering all point's Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

It should be more good in technology and it should also be helpful to aware peoples Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

Hi Krunal,

Thanks for taking the time to leave us a review, we really appreciate it! We would like to continue to improve your user experience on Full Stack and would appreciate it if you could share any insights on how we could improve with your Customer Success Manager, or you can even message us at reviews@optimizely.com and we'll connect you with the right people.