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Optimizely Feature Experimentation
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Optimizely Feature Experimentation Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users praise the ease of use of Optimizely Feature Experimentation, highlighting quick setups and flexible management options. (28 mentions)
Users appreciate the ease of configuration for managing audiences and setting up A/B tests seamlessly in Optimizely. (22 mentions)
Users value the easy configuration of Optimizely Feature Experimentation, allowing efficient management of various audiences and tests. (22 mentions)
Users highlight the flexibility and comprehensive tools of Optimizely Feature Experimentation for optimizing digital experiences effectively. (16 mentions)
Users find creating feature flags to be straightforward and beneficial, enhancing collaboration across teams and facilitating experimentation. (11 mentions)
Users find Optimizely Feature Experimentation to be expensive given its limited analytics capabilities and features. (10 mentions)
Users note the need for improved third-party integration and clarity on significance calculations for optimal usage. (9 mentions)
Users find the complexity of Optimizely Feature Experimentation challenging, particularly during onboarding and integration with legacy systems. (8 mentions)
Users face a steep learning curve that can hinder new users' onboarding experience with Optimizely. (8 mentions)
Users find the complex features of Optimizely can hinder usability and cloud their understanding of results. (6 mentions)

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116 Optimizely Feature Experimentation Reviews

4.3 out of 5
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Optimizely Feature Experimentation Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
AV
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Optimizely Feature Experimentation?

I need a alternative, G2 search helps to decide better, fast than any GPT's available Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

I feel some UX can be better, likely on filters.... Review collected by and hosted on G2.com.

Aditya Pratap S.
AS
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Optimizely Feature Experimentation?

Data-Driven Decision Making,Personalization and many more

I appreciate how Optimizely Feature Experimentation enables organizations to innovate Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

some time it become complex to use, Cost and also privacy can be a issue. Review collected by and hosted on G2.com.

YG
Director - Products
Financial Services
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: Organic Review from User Profile
Rating Updated ()
What do you like best about Optimizely Feature Experimentation?

Their web Interface is highly interactive unlike other Optimizely platforms. It's Simple & easy to do A/B tests for different age groups. Optimizely helped us to do multiple user acceptance testing, the results were reliable & quick too. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

Usage on mobile is not at all responsive & difficult to use it when away from laptop. It's hard to change the feature once setup in the A/B test & no regression tests available. We still need developers support though it's no-code solution. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

Hi Yakkaluru,

Thanks for also leaving us a review on Feature Experimentation! Once again, it would be much appreciated if you could always let your Customer Success Manager know about your product-related feedback. They'll be able to pass it onto our product team.

Verified User in Information Technology and Services
AI
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Optimizely Feature Experimentation?

The web experimentation mainly becuase we get a lot fof website projects and it is very difficult to develop since on local it performs slightly different but on live servers it becomes poor. optimizely helps us to fix that problem with the visual editor Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

Not much really. it is a good platform for us and I get what i need. Review collected by and hosted on G2.com.

Hari S.
HS
Software Engineer
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Optimizely Feature Experimentation?

I like UI performance and its features of scalelablity and integration of its API Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

I don't have dislikes about this product Review collected by and hosted on G2.com.

Prasanth G.
PG
Product Manager
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Optimizely Feature Experimentation?

1. I Liked the geographic location-wise breakdown when used on the pricing page feature.

2. Snowflake made our lives easier by allowing us to collaborate with internal data with feature experimentation data for better analysis.

3. SDKs are easy to integrate seamlessly, which helped us to go live in less time. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

1. UI is not responsive. Doesn't give a good view when opened on mobile.

2. I still need developer intervention though it's mentioned no/low code tool.

3. Often confusing how to change the configuration each time we change the test elements. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

Hi Prasanth,

Thanks for also leaving Optimizely Feature Experimentation a review! We love to see that you're an Optimizely Digital Experience Platform user. It would be great if you could share your detailed feedback on how we could improve user experience with your Customer Success Manager or you can leave us a message at reviews@optimizely.com.

Verified User in Real Estate
AR
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Optimizely Feature Experimentation?

It is easy to use once integrated and very adaptable for all consumer applications I have worked on in my professional experience. Also helps in experimenting features on certain targeted audiences before doing a complete release. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

It is a bit expensive based on its feature. set Review collected by and hosted on G2.com.

Verified User in Automotive
UA
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Optimizely Feature Experimentation?

It's basic features are user friendly so I will say get a hold of it. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

Not dislike but there is a room for improvement. Review collected by and hosted on G2.com.

WW
Digital Marketing Specialist
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Optimizely Feature Experimentation?

We have used the Optmizely feature to upgrade our content management system from the back end and it turned out easy and flexible to work with. We have now updated our front-end content management tool and it's all really easy to learn and work with. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

I really do not think there were any. We implemented the tool and it was easy to upgrade all of our old versions to the new. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

Hi Wahmad,

Thanks for leaving us a review! It's great to hear that Feature Experimentation is working great to fulfill your business needs. If you ever have any questions or concerns surrounding your use of our product in the future, please let you Customer Success Manager know as soon as possible or leave a message at reviews@optimizely.com.

Robert N.
RN
Principal Software Engineer
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Feature Experimentation?

Full Stack is built on top of a clever and powerful client-side hashing strategy, allowing apps at any level of the stack to use it to power dozens of features and experiments even on critical, performance-sensitive code. The offerings for types of experiments are plentiful and provide a lot of flexibility that has always handled even our most complicated experiments. The UI is attractive and intuitive, posing no trouble for business users to adopt. And the built-in Snowflake integration was a dream come true, allowing us to tie the data directly to our internal data for richer analysis. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Feature Experimentation?

The hashing strategy also means that re-bucketing can occur, which has confused users once or twice. Optimizely has well-written documentation on how this works, but because it's not intuitive, it has tripped us up. They offer a strategy for persistent bucketing by implementing your own "User Profile Service", but it would be nice if this was available on a per-experiment basis as a built-in feature. Also, for enterprises with large numbers of users, managing authorization is still manual and has room for improvement. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Feature Experimentation

Hi Robert,

Thank you for taking the time to leave us such thoughtful feedback, we really appreciate it! We love to hear that you're finding such success with Full Stack and we would also like to encourage you to share any insights on how we could improve your user experience with your Customer Success Manager. You can also leave us a message at reviews@optimizely.com and we'll connect you with the right people.