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4.8 out of 5
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Optimizely Feature Experimentation
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Optimizely Feature Experimentation
Optimizely Feature Experimentation Pros and Cons: Top 5 Advantages and Disadvantages
Quick AI Summary Based on G2 Reviews
Generated from real user reviews
Users praise the ease of use of Optimizely Feature Experimentation, highlighting quick setups and flexible management options. (28 mentions)
Users appreciate the ease of configuration for managing audiences and setting up A/B tests seamlessly in Optimizely. (22 mentions)
Users value the easy configuration of Optimizely Feature Experimentation, allowing efficient management of various audiences and tests. (22 mentions)
Users highlight the flexibility and comprehensive tools of Optimizely Feature Experimentation for optimizing digital experiences effectively. (16 mentions)
Users find creating feature flags to be straightforward and beneficial, enhancing collaboration across teams and facilitating experimentation. (11 mentions)
Users find Optimizely Feature Experimentation to be expensive given its limited analytics capabilities and features. (10 mentions)
Users note the need for improved third-party integration and clarity on significance calculations for optimal usage. (9 mentions)
Users find the complexity of Optimizely Feature Experimentation challenging, particularly during onboarding and integration with legacy systems. (8 mentions)
Users face a steep learning curve that can hinder new users' onboarding experience with Optimizely. (8 mentions)
Users find the complex features of Optimizely can hinder usability and cloud their understanding of results. (6 mentions)
116 Optimizely Feature Experimentation Reviews
4.3 out of 5
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YM
YUVARAJAN M.
Associate Software Engineer
Small-Business(50 or fewer emp.)
What do you like best about Optimizely Feature Experimentation?
Optimizely Feature Experimentation stands out for its structured approach to testing features, providing actionable insights for data-driven decisions, and enabling continuous improvement. Review collected by and hosted on G2.com.
What do you dislike about Optimizely Feature Experimentation?
While Optimizely Feature Experimentation provides powerful features, its pricing model may be challenging for smaller businesses, and its learning curve could be steep for some users. Review collected by and hosted on G2.com.
TI
Verified User in Information Services
Small-Business(50 or fewer emp.)
What do you like best about Optimizely Feature Experimentation?
Easy to use and very intuitive. No prior knowledge needed. Review collected by and hosted on G2.com.
What do you dislike about Optimizely Feature Experimentation?
So far so good. I am very happy about this product. I am now trailing it and will be buying it soon. Review collected by and hosted on G2.com.
UI
Verified User in Internet
Mid-Market(51-1000 emp.)
What do you like best about Optimizely Feature Experimentation?
It has a clean UI, but there's not much else to like tbh Review collected by and hosted on G2.com.
What do you dislike about Optimizely Feature Experimentation?
- very limited analytics capabilities
- cannot use any event or user attributes for analysis
- very expensive for what it is
- we end up exporting all the data to analyze it outside of Optimizely Review collected by and hosted on G2.com.
UE
Verified User in Education Management
Small-Business(50 or fewer emp.)
What do you like best about Optimizely Feature Experimentation?
I love the ability to get very detailed in targeting my audiences, with bespoke solutions Review collected by and hosted on G2.com.
What do you dislike about Optimizely Feature Experimentation?
It's a little too expensive for a solopreneur such as myself. It's also a little too technical for me. Review collected by and hosted on G2.com.
UC
Verified User in Computer Software
Enterprise(> 1000 emp.)
What do you like best about Optimizely Feature Experimentation?
Ease of access control is a very good thing for us Review collected by and hosted on G2.com.
What do you dislike about Optimizely Feature Experimentation?
Documentation heavy and would be good to have some tutorials Review collected by and hosted on G2.com.
KV
Keshav V.
Technical Artist
Mid-Market(51-1000 emp.)
What do you like best about Optimizely Feature Experimentation?
It was quick and safer to test and the feature validations were super fast my dashboard was super personalised as well. Great Customer Support. it was also easy to integrate into my project. This ease of Implementation makes me use it more frequently for different products. Review collected by and hosted on G2.com.
What do you dislike about Optimizely Feature Experimentation?
Could have a better analytic dashboard for a better understanding of data. Review collected by and hosted on G2.com.
AS
Ankur S.
Video Editor
Small-Business(50 or fewer emp.)
What do you like best about Optimizely Feature Experimentation?
The best feature I found is the detailed insights it provides into user behavior and performance metrics also stand out, helping businesses make informed decisions for a better online experience. Review collected by and hosted on G2.com.
What do you dislike about Optimizely Feature Experimentation?
Like there has been a slight drawback when it comes to complex experiments or specific customizations, which might be a drawback for users with highly specialized testing requirements. Review collected by and hosted on G2.com.
LD
Luca d.
Mid-Market(51-1000 emp.)
What do you like best about Optimizely Feature Experimentation?
It's quick! Once the devs set up the events in GA I can easily retrieve the data and run ad-hoc analsysis on top the OPtimizely reporting. Review collected by and hosted on G2.com.
What do you dislike about Optimizely Feature Experimentation?
Not clear how it computes significance when there are more than 2 groups. But also would appreciate more clarity around the exact test used to compute significance. Review collected by and hosted on G2.com.
NJ
NILMANI J.
JUNIOR JAVA BACKEND DEVELOPER
Small-Business(50 or fewer emp.)
What do you like best about Optimizely Feature Experimentation?
Feature Flag.
AB Testing.
Rollouts.
Ease of Use. Review collected by and hosted on G2.com.
What do you dislike about Optimizely Feature Experimentation?
Risk Dependency.
Performance Impact.
GDPR failure. Review collected by and hosted on G2.com.
VK
Vipin K.
PPC Manager- GoogleAds, FacebookAds & Bing Ads Expert PPC Lead Generation Specialist
Small-Business(50 or fewer emp.)
What do you like best about Optimizely Feature Experimentation?
This breadth of coverage allows teams to test and optimize different parts of the user journey, leading to potentially larger impact. Review collected by and hosted on G2.com.
What do you dislike about Optimizely Feature Experimentation?
API calls for feature variations can introduce slight latency in some applications Review collected by and hosted on G2.com.
Optimizely Feature Experimentation Categories on G2
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