Optimizely Feature Experimentation Pros and Cons

From a measurement results point of view which I use it for mostly, it's very easy to use. Easy to find my results and share them for business decisions Review collected by and hosted on G2.com.

Nothing major jumps to mind, if we could easily export this to power point or similar to aid getting the data out would be nice but not a huge problem Review collected by and hosted on G2.com.

What I like most about Optimizely’s feature experimentation is how easy it is to run all kinds of experiments and simultaneously integrate it in our backend code, making it so much more easy to implement winners quickly. Besides that, they offer outstanding customer support. Review collected by and hosted on G2.com.

Not that much apart from the fact that (in all honesty) in pricey Review collected by and hosted on G2.com.

I like the experience of the Optimization feature because it is easy to use and its built-in A/B testing and customization capabilities are excellent. On the other hand, I like the traffic splitting and end-to-end connection. Review collected by and hosted on G2.com.

The only thing I came to hate is the overload and how difficult it is to navigate. Review collected by and hosted on G2.com.

The most helpful ones are easy audience setup, feature enablement and setup Review collected by and hosted on G2.com.

Bucketing, this software offers bucketing when you want to run A/B tests however combining it with additional audience that you want to enable/disable the feature can become a nightmare to track. Review collected by and hosted on G2.com.

Optimizely's feature management module stands out for its seamless integration and intuitive interface. With its feature flagging system, our teams could efficiently control the release of features, toggling them on or off without cumbersome code changes or deployments. This flexibility not only streamlines the development process but also reduced the risk associated with feature releases, enabling teams to iterate with confidence. The integration mechanism and implementation is not cumbersome. Review collected by and hosted on G2.com.

We found that optimizely was a bit expensive for us considering the medium sized organization and limited budget we had. Review collected by and hosted on G2.com.

I particularly enjoy the flexibility of personalizing UX to the nth degree of granularity in targeting user groups which profiles the customer in the most efficient way. The in-depth web data analytics, reporting features and insights tools are key to our success and daily functioning which the Feature Experimentation provides. Lastly, we have benefited from the web development functionalities which incrementally have given our users content/customer success live on the go. Review collected by and hosted on G2.com.

Cost is a major factor right off the bat, it is just too expensive. Our budgets allow to use similar platforms comfortable that present the same use cases. More unique functionalities will help set the platform apart from the rest and help justify the spend within our leadership group.

The complexity of platform uage when onboarding new inexperienced users, and intergrating this platform with the legacy systems that we have used for a long time is extremely challenging. Review collected by and hosted on G2.com.

Once you are familiar with the capabilities and limitations, it is easy to use. ie. easy to configure settings of feature experiments, easy to set your target audience, and easy to start and end tests Review collected by and hosted on G2.com.

being able to only run a single AB test on a given FF is limiting for us. optimizely agent is less robust than the SDK but we don't really have an option to go with the native SDK.

also that we have to create multiple projects to effectively manage the volume of traffic is inconvenient Review collected by and hosted on G2.com.

Technological deployment - not relying on third party servers Review collected by and hosted on G2.com.

UI could be more modern to match their 'best in class' Review collected by and hosted on G2.com.

Once you learn to navigate the platform creating feature flags is straightforward.

Benefits from a having a range of features which is useful for other teams in the business

Frequently used within the business to deliver our A/B and feature flagging needs Review collected by and hosted on G2.com.

Poor and out of date documentation makes it difficult to integrate across our estate and is missing key features that would allow us to have visibility (e.g. we can't integrate flags into Slack)

Interface is difficult to use - teams across the business often have to ask for verification a flag is turned on or off as changing a flag is complex and not very intuitive

AB testing is hampered by difficulties in ensuring consistent bucketing of users across the estate and the fact the % flagging doesn't appear to function as we'd expect

Navigating around the system is not easy - its not intuitive Review collected by and hosted on G2.com.

The statistical significance tracking – alerting the user once it is reached Review collected by and hosted on G2.com.

can be a bit slow to load, especially segmentation Review collected by and hosted on G2.com.