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Experian Customer Data Engine
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Experian Customer Data Engine
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Experian Customer Data Engine Reviews & Product Details

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Experian Customer Data Engine Overview

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What is Experian Customer Data Engine?

A modern, easy-to-use, hosted customer data platform, the Customer Data Engine takes data management to the next level. Securely manage all of your customer data – Securely manage all of your customers’ online and offline engagement and demographic data in one place. Create a single view of the customer – Persistently managing identities using our OmniView solution, which helps you understand how your customers are engaging with you in-store and across all media channels. Better target customers – Enrich your first and third party data with our ConsumerViewSM marketing database containing demographics, purchasing habits, lifestyles, interests and attitudes of over 300 million individuals and 126 million households. Manage your marketing campaigns – Activate your audiences with Experian’s direct match media partners, your direct mail and email providers, and across the programmatic ecosystem — all from a single platform. Measure campaign effectiveness – Link purchase data with campaign exposure data to determine the online and offline sales effectiveness of your campaigns.

Experian Customer Data Engine Details
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Product Description
A modern, easy-to-use, hosted customer data platform, the Customer Data Engine takes data management to the next level. Securely manage all of your customer data – Securely manage all of your customers’ online and offline engagement and demographic data in one place. Create a single view of the customer – Persistently managing identities using our OmniView solution, which helps you understand how your customers are engaging with you in-store and across all media channels. Better target customers – Enrich your first and third party data with our ConsumerViewSM marketing database containing demographics, purchasing habits, lifestyles, interests and attitudes of over 300 million individuals and 126 million households. Manage your marketing campaigns – Activate your audiences with Experian’s direct match media partners, your direct mail and email providers, and across the programmatic ecosystem — all from a single platform. Measure campaign effectiveness – Link purchase data with campaign exposure data to determine the online and offline sales effectiveness of your campaigns.
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Experian
Description

Experian plc is a global information services company that specializes in providing data and analytical tools to clients around the world. The company is primarily known for its credit services, offering credit reports, analytics, and decision-making support to help businesses manage risk and consumers understand and improve their financial status.Experian's services span across various sectors including consumer and business credit, marketing, automotive, decision analytics, and more, offering tools that assist with fraud prevention, targeted marketing campaigns, and automated decision-making. Their expansive data helps clients to make informed, data-driven decisions in a rapidly evolving economic environment.Headquartered in Dublin, Ireland, with operational headquarters in Nottingham, United Kingdom, and Costa Mesa, California, Experian operates across 37 countries and employs approximately 17,000 people. Serving clients in over 100 countries, Experian is committed to innovative solutions and continuous improvement in data security and privacy standards, reflecting its role as a crucial component in financial systems worldwide.

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5 Experian Customer Data Engine Reviews

4.9 out of 5
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5 Experian Customer Data Engine Reviews
4.9 out of 5
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4.9 out of 5
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Experian Customer Data Engine Pros and Cons

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Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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Heather H.
HH
Operations Clerk
Mid-Market (51-1000 emp.)
"Experian is a company you can trust!!"
What do you like best about Experian Customer Data Engine?

I love how easy it is to navigate and how it helps me make sure our customers have the ease of navigating our website. Review collected by and hosted on G2.com.

What do you dislike about Experian Customer Data Engine?

I honestly do not have anything negative to say about them. They are a really awesome company. Review collected by and hosted on G2.com.

Verified User in Consumer Goods
CC
Mid-Market (51-1000 emp.)
"Solid for Stacks"
What do you like best about Experian Customer Data Engine?

Experian’s Customer Data Engine is a solid solution for unifying and activating customer data across channels. It's user-friendly, integrates well with existing tech stacks, and offers strong identity resolution. Great for marketers aiming to personalise at scale, though setup can be complex without support. Review collected by and hosted on G2.com.

What do you dislike about Experian Customer Data Engine?

Complex implementation: Initial setup can be time-consuming and may require support from Experian or technical teams.

Cost: It can be pricey, especially for smaller teams or those not using its full capabilities.

Limited flexibility: Some customisation options may feel restricted compared to more open platforms. Review collected by and hosted on G2.com.

Ty M.
TM
Sales Associate
Music
Small-Business (50 or fewer emp.)
"Amazing"
What do you like best about Experian Customer Data Engine?

It help full it nice and easy to use and love it Review collected by and hosted on G2.com.

What do you dislike about Experian Customer Data Engine?

Not a lot maybe it kinda out dated app phone Review collected by and hosted on G2.com.

Adrian P.
AP
Business Development Executive
Computer Software
Mid-Market (51-1000 emp.)
"User Friendly"
What do you like best about Experian Customer Data Engine?

Very intuitive experience. The platform is a all encompassing warehouse for credit, credit card and informative data. Review collected by and hosted on G2.com.

What do you dislike about Experian Customer Data Engine?

Too many pay walls. Allow more access to customer at one price point. Review collected by and hosted on G2.com.

Verified User in Consumer Services
UC
Small-Business (50 or fewer emp.)
"Platform has some strong sense"
What do you like best about Experian Customer Data Engine?

Been using Experian Customer Data for, like, over a year now I think, and yeah overall it’s been pretty good I’d say. The platform has some strong, um, data tools — especially for, like, making customer profiles better and sorting people into groups or segments, Review collected by and hosted on G2.com.

What do you dislike about Experian Customer Data Engine?

The data accuracy and depth are among the best we've encountered.

The segmentation tools are powerful and intuitive, making it easy to tailor messaging for different audience groups. Review collected by and hosted on G2.com.

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Categories on G2
Customer Data Platform (CDP)
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Pros and Cons Details
Experian Customer...