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Buffer Features

What are the features of Buffer?

Social Management

  • Social Analytics
  • Social Publishing
  • Campaign Optimization
  • Social Engagement
  • Campaign Planning
  • Hashtag Capabilites

Content & Collaboration

  • Content Calendar
  • Content Library
  • Shared Inbox
  • Approval Workflows
  • Users and Permissions
  • Content Creation

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Technology Glossary Features

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Social Management

Social Analytics

Reports on the performance of social media posts and campaigns. 654 reviewers of Buffer have provided feedback on this feature.
79%
(Based on 654 reviews)

Social Publishing

Allows the creation, management, and scheduling of content to be shared across social media channels. This feature was mentioned in 775 Buffer reviews.
93%
(Based on 775 reviews)

Campaign Optimization

Identifies trends in social media campaigns, such as optimal posting times, to improve performance. 630 reviewers of Buffer have provided feedback on this feature.
84%
(Based on 630 reviews)

Social EngagementView full feature definition

See feature definition
Centrally manages social media content and conversations across multiple social channels. This feature was mentioned in 681 Buffer reviews.
84%
(Based on 681 reviews)

Campaign Planning

Based on 87 Buffer reviews. Allows for categorizing or grouping individual posts to streamline social media marketing campaigns.
87%
(Based on 87 reviews)

Hashtag Capabilites

As reported in 13 Buffer reviews. Monitor hashtags, their trends, and analytics across all social media platforms
86%
(Based on 13 reviews)

Content & Collaboration

Content Calendar

Based on 130 Buffer reviews. Enables users to visualize all scheduled social campaigns and content in a timeline or calendar.
92%
(Based on 130 reviews)

Content LibraryView full feature definition

See feature definition
Allows users to upload and publish brand content from a shared library. This feature was mentioned in 113 Buffer reviews.
87%
(Based on 113 reviews)

Shared Inbox

Based on 93 Buffer reviews. Collects all customer messages and inquiries from multiple social channels and delivers them to a unified inbox.
83%
(Based on 93 reviews)

Approval Workflows

As reported in 94 Buffer reviews. Automates the content approval process to ensure social posts are approved by managers or clients before publishing.
86%
(Based on 94 reviews)

Users and Permissions

Allows administrators to assign permissions for different users or teams to access certain platform features. 103 reviewers of Buffer have provided feedback on this feature.
88%
(Based on 103 reviews)

Content Creation

Provides features for creating or editing social media assets. 87 reviewers of Buffer have provided feedback on this feature.
85%
(Based on 87 reviews)

Agentic AI - Social Media Management

Autonomous Task Execution

Capability to perform complex tasks without constant human input

Not enough data

Multi-step Planning

Ability to break down and plan multi-step processes

Not enough data

Cross-system Integration

Works across multiple software systems or databases

Not enough data

Adaptive Learning

Improves performance based on feedback and experience

Not enough data

Natural Language Interaction

Engages in human-like conversation for task delegation

Not enough data

Proactive Assistance

Anticipates needs and offers suggestions without prompting

Not enough data

Decision Making

Makes informed choices based on available data and objectives

Not enough data

Buffer