Buffer Features

What are the features of Buffer?

Social Management

Social Analytics
Social Publishing
Campaign Optimization
Social Engagement
Campaign Planning
Hashtag Capabilites

Content & Collaboration

Content Calendar
Content Library
Shared Inbox
Approval Workflows
Users and Permissions
Content Creation

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Technology Glossary Features

View definitions of the features and discover new technology terms.

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Social Engagement

Social engagement is the process of communicating and participating with members of an online community. Discover how brands can measure their social engagement and implement best practices for online success.

Content Libraries

Content libraries are a huge digital asset in a company’s content creation process. Learn more about content libraries and how they benefit marketing strategies.

Buffer Categories on G2

Social Media Management

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Social Management

Social Analytics		Based on 654 Buffer reviews. Reports on the performance of social media posts and campaigns.	79% (Based on 654 reviews)
Social Publishing		Based on 775 Buffer reviews. Allows the creation, management, and scheduling of content to be shared across social media channels.	93% (Based on 775 reviews)
Campaign Optimization		As reported in 630 Buffer reviews. Identifies trends in social media campaigns, such as optimal posting times, to improve performance.	84% (Based on 630 reviews)
Social Engagement	See feature definition	Centrally manages social media content and conversations across multiple social channels. This feature was mentioned in 681 Buffer reviews.	84% (Based on 681 reviews)
Campaign Planning		Allows for categorizing or grouping individual posts to streamline social media marketing campaigns. 87 reviewers of Buffer have provided feedback on this feature.	87% (Based on 87 reviews)
Hashtag Capabilites		As reported in 13 Buffer reviews. Monitor hashtags, their trends, and analytics across all social media platforms	86% (Based on 13 reviews)

Content & Collaboration

Content Calendar		Enables users to visualize all scheduled social campaigns and content in a timeline or calendar. 130 reviewers of Buffer have provided feedback on this feature.	92% (Based on 130 reviews)
Content Library	See feature definition	Allows users to upload and publish brand content from a shared library. This feature was mentioned in 113 Buffer reviews.	87% (Based on 113 reviews)
Shared Inbox		Collects all customer messages and inquiries from multiple social channels and delivers them to a unified inbox. 93 reviewers of Buffer have provided feedback on this feature.	83% (Based on 93 reviews)
Approval Workflows		As reported in 94 Buffer reviews. Automates the content approval process to ensure social posts are approved by managers or clients before publishing.	86% (Based on 94 reviews)
Users and Permissions		Based on 103 Buffer reviews. Allows administrators to assign permissions for different users or teams to access certain platform features.	88% (Based on 103 reviews)
Content Creation		Based on 87 Buffer reviews. Provides features for creating or editing social media assets.	85% (Based on 87 reviews)

Agentic AI - Social Media Management

Autonomous Task Execution	Capability to perform complex tasks without constant human input	Not enough data
Multi-step Planning	Ability to break down and plan multi-step processes	Not enough data
Cross-system Integration	Works across multiple software systems or databases	Not enough data
Adaptive Learning	Improves performance based on feedback and experience	Not enough data
Natural Language Interaction	Engages in human-like conversation for task delegation	Not enough data
Proactive Assistance	Anticipates needs and offers suggestions without prompting	Not enough data
Decision Making	Makes informed choices based on available data and objectives	Not enough data