Adobe Customer Journey Analytics Features
What are the features of Adobe Customer Journey Analytics?
Marketing Operations
- ROI Tracking
- Data Collection
- Customer Insights
- Multi-User Access
Campaign Activity
- Campaign Insights
- Reports and Dashboards
- Campaign Stickiness
- Multichannel Tracking
- Predictive Analytics
Platform Basics
- Dynamic Segmentation
- Journey Optimization
Platform Data
- Journey Reporting
- Trends Reporting
- Dashboards
- Advanced Data Filtering
Adobe Customer Journey Analytics Categories on G2
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Marketing Operations
ROI Tracking | As reported in 23 Adobe Customer Journey Analytics reviews. Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs | 78% (Based on 23 reviews) | |
Data Collection | As reported in 23 Adobe Customer Journey Analytics reviews. Gathers data about the effectiveness, impact, and reach of marketing campaigns | 83% (Based on 23 reviews) | |
Customer Insights | Collects and reports on data relating to customer journeys, preferences, and history 22 reviewers of Adobe Customer Journey Analytics have provided feedback on this feature. | 84% (Based on 22 reviews) | |
Multi-User Access | Based on 23 Adobe Customer Journey Analytics reviews. Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results | 78% (Based on 23 reviews) |
Campaign Activity
Campaign Insights | Analyzes historical and current marketing campaigns to inform future strategy This feature was mentioned in 22 Adobe Customer Journey Analytics reviews. | 83% (Based on 22 reviews) | |
Reports and Dashboards | As reported in 22 Adobe Customer Journey Analytics reviews. Creates reports and dashboards to analyze results of campaigns | 80% (Based on 22 reviews) | |
Campaign Stickiness | Identifies which marketing campaigns resolved in open or closed opportunities This feature was mentioned in 21 Adobe Customer Journey Analytics reviews. | 73% (Based on 21 reviews) | |
Multichannel Tracking | Collects marketing campaign performance data across multiple channels This feature was mentioned in 22 Adobe Customer Journey Analytics reviews. | 73% (Based on 22 reviews) | |
Predictive Analytics | Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization 22 reviewers of Adobe Customer Journey Analytics have provided feedback on this feature. | 66% (Based on 22 reviews) |
Platform Basics
Dynamic Segmentation | Provides users the ability to dynamically segment their users based on varying criteria (i.e. email opens, product features, etc.). This feature was mentioned in 21 Adobe Customer Journey Analytics reviews. | 77% (Based on 21 reviews) | |
Journey Optimization | Automates the testing and optimization of customer-facing messaging and campaigns. 22 reviewers of Adobe Customer Journey Analytics have provided feedback on this feature. | 80% (Based on 22 reviews) |
Platform Data
Journey Reporting | As reported in 22 Adobe Customer Journey Analytics reviews. Ability to uncover and visualize how users move through your website, marketing campaigns, and product(s). | 80% (Based on 22 reviews) | |
Trends Reporting | Ability to measure product usage by feature, campaign performance by source, and other trending metrics. 21 reviewers of Adobe Customer Journey Analytics have provided feedback on this feature. | 81% (Based on 21 reviews) | |
Dashboards | As reported in 22 Adobe Customer Journey Analytics reviews. Provides dashboards to combine and visualize quantitative and qualitive customer journey data. | 77% (Based on 22 reviews) | |
Advanced Data Filtering | Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group customer journey data. 21 reviewers of Adobe Customer Journey Analytics have provided feedback on this feature. | 83% (Based on 21 reviews) |
Platform Additional Functionality
Journey Mapping | As reported in 21 Adobe Customer Journey Analytics reviews. Ability to create visualizations or maps of past, current, or future customer journeys based on behavioral data. | 80% (Based on 21 reviews) | |
Integrations | As reported in 21 Adobe Customer Journey Analytics reviews. Integrates with additional marketing analytics and other marketing, sales, and e-commerce-related software to provide one source of truth for customer journey analytics. | 73% (Based on 21 reviews) | |
Automated Alerts | Provides the ability to setup automated alerts to drive targeted actions and customer experience improvements. This feature was mentioned in 21 Adobe Customer Journey Analytics reviews. | 78% (Based on 21 reviews) |
Agentic AI - Customer Journey Analytics
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data |
Agentic AI - Marketing Analytics
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data |
