AdLib DSP Features
What are the features of AdLib DSP?
Campaign Management
- Campaign Dashboard
- Campaign Optimization
- Reach
- Bulk Editing
- Batch Uploading
- Brand Safety
- Fraud Protection
- Frequency Capping
- Budget Pacing
- Creative Optimization
Targeting
- Targeting
- Geo-Targeting
- Contextual Targeting
Platform
- Custom Reports
- Performance and Reliability
AdLib DSP Categories on G2
Filter for Features
Video Functionality
Video Functionality | Overall product functionality for video advertising. 10 reviewers of AdLib DSP have provided feedback on this feature. | 92% (Based on 10 reviews) |
Campaign Management
Campaign Dashboard | Overview of all media purchases and campaigns in a single interface. This feature was mentioned in 51 AdLib DSP reviews. | 89% (Based on 51 reviews) | |
Campaign Optimization | Based on 51 AdLib DSP reviews. Enables marketer to set metrics by which their campaigns are automatically optimized. | 88% (Based on 51 reviews) | |
Reach | Amount and quality of inventory partner sites on which ads can be placed. 51 reviewers of AdLib DSP have provided feedback on this feature. | 92% (Based on 51 reviews) | |
Bulk Editing | Based on 42 AdLib DSP reviews. Enables marketers to edit campaigns in bulk as opposed to one piece at a time. | 78% (Based on 42 reviews) | |
Batch Uploading | Based on 43 AdLib DSP reviews. Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. | 79% (Based on 43 reviews) | |
Brand Safety | Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. This feature was mentioned in 44 AdLib DSP reviews. | 90% (Based on 44 reviews) | |
Fraud Protection | Based on 43 AdLib DSP reviews. Ensures marketer's ad reach and performance is not inflated by bots or spam websites. | 87% (Based on 43 reviews) | |
Frequency Capping | Allows marketer to set a limit on how many times a consumer sees their ad. 45 reviewers of AdLib DSP have provided feedback on this feature. | 94% (Based on 45 reviews) | |
Budget Pacing | Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. 49 reviewers of AdLib DSP have provided feedback on this feature. | 90% (Based on 49 reviews) | |
Creative Optimization | Tools offered for creating and optimizing creative components of campaigns. This feature was mentioned in 41 AdLib DSP reviews. | 81% (Based on 41 reviews) | |
Rich Media Capabilties | Based on 39 AdLib DSP reviews. Supports rich media display and video ads that involve user interaction. | 85% (Based on 39 reviews) | |
In-App Ads | Allows for ads to be placed in mobile apps. 39 reviewers of AdLib DSP have provided feedback on this feature. | 90% (Based on 39 reviews) | |
Mobile Rich Media Capabilities | Supports rich media mobile ads that involve user interaction. 35 reviewers of AdLib DSP have provided feedback on this feature. | 87% (Based on 35 reviews) |
Targeting
Targeting | Able to target desired audiences based on demographics and behavior variables. This feature was mentioned in 49 AdLib DSP reviews. | 93% (Based on 49 reviews) | |
Retargeting | Able to retarget previous impressions to your site across the web to increase conversion rates. This feature was mentioned in 41 AdLib DSP reviews. | 93% (Based on 41 reviews) | |
Geo-Targeting | As reported in 45 AdLib DSP reviews. Able to tailor ads based on consumer general region, state or designated market area (DMA). | 95% (Based on 45 reviews) | |
Contextual Targeting | Based on 41 AdLib DSP reviews. Able to match the marketer's ad with specific content on a site or page. | 92% (Based on 41 reviews) |
Demand Side Platforms
Machine Learning Optimization | DSP learns from previous ad buys and optimizes bidding to increase marketer's ROI 37 reviewers of AdLib DSP have provided feedback on this feature. | 86% (Based on 37 reviews) | |
Estimate and Projections | As reported in 35 AdLib DSP reviews. DSP pulls accurate estimates of available impressions and their cost. | 82% (Based on 35 reviews) | |
Cross-Device Capabilities | Able to use functions such as targeting, frequency capping, budget pacing, creative optimization, etc. across mobile devices This feature was mentioned in 35 AdLib DSP reviews. | 89% (Based on 35 reviews) | |
Cross Channel Capabilities | DSP has the ability to place ads accross multiple mediums; such as display, video, audio, mobile, etc. This feature was mentioned in 30 AdLib DSP reviews. | 89% (Based on 30 reviews) |
Platform
API / Integrations | As reported in 28 AdLib DSP reviews. Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. | 86% (Based on 28 reviews) | |
Custom Reports | Based on 43 AdLib DSP reviews. Able to create custom reports to cater to specific metrics and key performance indicators. | 82% (Based on 43 reviews) | |
User, Role, and Access Management | Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. 40 reviewers of AdLib DSP have provided feedback on this feature. | 90% (Based on 40 reviews) | |
Performance and Reliability | Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. This feature was mentioned in 45 AdLib DSP reviews. | 89% (Based on 45 reviews) | |
Enterprise Scalability | Provides features to allow scaling for large organizations. 34 reviewers of AdLib DSP have provided feedback on this feature. | 87% (Based on 34 reviews) | |
Customization | Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. This feature was mentioned in 35 AdLib DSP reviews. | 82% (Based on 35 reviews) | |
Workflow Capability | Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. This feature was mentioned in 35 AdLib DSP reviews. | 83% (Based on 35 reviews) | |
Internationalization | As reported in 29 AdLib DSP reviews. Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world. | 86% (Based on 29 reviews) | |
Notifications | Alerts marketer of the performance of particular campaigns. This feature was mentioned in 34 AdLib DSP reviews. | 79% (Based on 34 reviews) | |
Data Permissions | Able to set data permissions for strategic partners. | Not enough data | |
User, Role, and Access Management | See feature definition | Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | Not enough data |
Performance and Reliability | Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. | Not enough data | |
Enterprise Scalability | Provides features to allow scaling for large organizations. | Not enough data | |
Internationalization | Enables users to use the DMP in multiple languages. | Not enough data |
Data Integration
1st-Party Data Integration | Integration with ad servers, DSPs, and SSPs, and other data sources for in- and out-bound data transfer. | Not enough data | |
2nd-Party Data Integration | Allows user to combine first party data collected with additional first party data of strategic partners. | Not enough data | |
3rd-Party Data Integration | Breadth of standard integrations to third-party data providers. | Not enough data | |
Offline Data Integration | Able to easily integrate data from offline sources. | Not enough data | |
Mobile Data Integration | Able to easily integrate mobile data within the DMP platform. | Not enough data | |
Data Export Tools | Able to extract data from the DMP in bulk through a structured file. | Not enough data |
Data Analysis & Optimization
Audience Segmentation | Ease of segmenting user profiles into groups. | Not enough data | |
Recommendations | Analyzes data to find and recommend the highest value customer segmentations. | Not enough data | |
Standard Dashboards | Provides pre-built dashboards to aggregate and display data. | Not enough data | |
Custom Reports | Allows users to easily build customized reports and dashboards. | Not enough data |
Platform Interoperability
Close Ecosystem API | Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. | Not enough data |
Platform Basics
Cross-Device Advertising | Provides the ability to stream audio ads on a variety of devices like desktop, mobile phones, over-the-top televisions, and smart speakers. | Not enough data | |
Audio Ad Formats | Ability to create a variety of audio ad formats, including standard ad spots, dynamic audio ads, podcast ads, companion ads, etc. | Not enough data | |
Programmatic Audio | Ability to serve audio ads programmatically by connecting to a demand-side platform that supports audio formats. | Not enough data | |
Audience Targeting | Provides the ability to target listeners by age, gender, location, language, and even music or talk genre. | Not enough data |
Platform Reporting
Performance Monitoring | Provides reporting on performance metrics such as daily impressions, daily unique listeners reached, and daily number of clicks. | Not enough data | |
Reporting Dashboards | Provides a reporting dashboard to showcase overall campaign progress and mettrics like total spend, total impressions, and total listeners. | Not enough data | |
Dashboard Exports | Ability to export dashboard reports on audio ad campaign performance. | Not enough data | |
Music Genre Reporting | Ability to track audio ad impressions by top music genres. | Not enough data |
Agentic AI - Video Advertising
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Multi-step Planning | Ability to break down and plan multi-step processes | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
Agentic AI - Digital Audio Advertising
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Multi-step Planning | Ability to break down and plan multi-step processes | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
Agentic AI - Demand Side Platform (DSP)
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Multi-step Planning | Ability to break down and plan multi-step processes | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
Agentic AI - Data Management Platform (DMP)
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Multi-step Planning | Ability to break down and plan multi-step processes | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
Agentic AI - Cross-Channel Advertising
Autonomous Task Execution | Capability to perform complex tasks without constant human input | Not enough data | |
Multi-step Planning | Ability to break down and plan multi-step processes | Not enough data | |
Cross-system Integration | Works across multiple software systems or databases | Not enough data | |
Adaptive Learning | Improves performance based on feedback and experience | Not enough data | |
Proactive Assistance | Anticipates needs and offers suggestions without prompting | Not enough data | |
Decision Making | Makes informed choices based on available data and objectives | Not enough data |
