Best account-based orchestration platforms—what’s worked for your team?
We’re trying to get more focused with how we engage target accounts, and I’ve started putting together a list of platforms that could help marketing and sales stay on the same page. Account orchestration is still a new space for us, so I’ve been checking out products that G2 has rated highly as a starting point:
It is well known for bringing CRM, marketing, and sales tools together in one place. This is great for teams that want to manage campaigns, contacts, and reporting without juggling a bunch of disconnected tools.
Helps personalize outreach by bringing account insights into tools like Zoom, email, and calendars. Designed to support reps in prepping for calls and sending more relevant messages without extra effort.
Tracks intent signals to identify which accounts are showing interest, even if they haven’t filled out a form yet. Useful for timing outreach and guiding which accounts your team should focus on first.
Built for B2B teams running ABM at scale. It offers company data, ad targeting, and account scoring in one place, which helps prioritize efforts and track progress across departments.
Connects content syndication and paid media with account targeting. Helpful for reaching buying committees and seeing which accounts are engaging, especially when you’re running longer sales cycles.
I’ve got a few months before we make any decisions, so I’m open to suggestions. Thanks in advance!
