Which Account-Based Orchestration Platforms Offer the Best Integrations?

Tech teams rely on seamless integrations to keep their data flowing, campaigns aligned, and sales and marketing efforts in sync. When evaluating account-based orchestration platforms, strong integrations with CRMs, ad platforms, MAPs, and BI tools can be a major deciding factor.

These five platforms are among the most mentioned in the Account-Based Orchestration Platforms category on G2:

• HubSpot Marketing Hub: Native integrations are a highlight—especially with HubSpot CRM—but does it offer enough flexibility for hybrid stacks or custom data pipelines?
• 6sense Revenue Marketing: Known for strong Salesforce and MAP integrations. For teams with more complex workflows, how smooth is the real-time data sync across tools?
• Demandbase One: Offers integrations across advertising, CRM, and analytics. How well does it handle use cases where product and usage data need to be incorporated into targeting?
• Madison Logic Platform: Prioritizes integration with media and content platforms. Curious how deeply it connects with MAPs and attribution tools.
• RollWorks Account-Based Platform: Simple plug-and-play options for CRMs and ad platforms. Is it scalable enough for multi-product teams with more advanced integration needs?

If you’ve worked with any of these, I’d love to hear:

• Which integrations were most useful for your workflows?
• Were there any limitations around custom data sources or reporting?
• How responsive were the platforms to API needs or partner tool support?

Would be great to learn what’s working—and what’s not—for integration-heavy teams.