Best Account-Based Orchestration Tools for SMBs—What’s Your Go-To?

Hey everyone,

I’m curious to hear your real-world experiences with account-based orchestration platforms, especially those that work well for small to mid-sized teams.

A few platforms that often come up:

• HubSpot Marketing Hub – How well does it support ABM beyond basic automation?
• 6sense Revenue Marketing – Powerhouse platform, but is it a fit for SMBs in terms of usability and pricing?
• Warmly – Promotes real-time account insights and personalization. Anyone using it for outbound sales or coordinated ABM campaigns?
• Recotap – Claims to be built for smaller marketing teams—curious if it delivers on intent targeting and channel integration.
• Foundry ABM (formerly Triblio) – Offers personalization and intent data, but how manageable is it for lean teams without dedicated ops?

If you’ve used any of these (or others you’d recommend), I’d love to know:

• What made you pick it?
• Was onboarding smooth?
• What’s worked well—and what hasn’t?
• Would you recommend it for small teams?

Looking forward to hearing your thoughts—always more helpful than reading through pitch decks!