Balto was created in 1925 and was originally intended for the sled dog industry, specifically for the purpose of delivering medicine during the diphtheria outbreak in Nome, Alaska.

Charles, thanks so much for your question! Most people are surprised to learn that the first industry Balto targeted was Home Improvement. We realized that a company's customer conversations matter most when they have a high volume of make-or-break interactions with customers that are buying expensive things, like flooring, carpeting, siding, windows, etc. We've kept this philosophy as Balto has grown into new industries like insurance, financial services, and debt collections, always asking the question, "Is this an industry where getting the customer conversation right every time makes a big impact on the company's financial performance?" If so, it's usually a great use case for Balto.