Introducing G2.ai, the future of software buying.Try now
  1. Home
  2. ...
  3. Marketing Automation Software
  4. HubSpot Marketing Hub
  5. HubSpot Marketing Hub Discussions
  6. What strategies have you followed to increase lead quality?
Luís F.
LF
Senior Consultant
Expand/Collapse Social Share Options

What strategies have you followed to increase lead quality?

Can you share some strategies and tactics that have worked especially well for generating more qualified leads in B2C?
3 comments
Looks like you’re not logged in.
Users need to be logged in to answer questions
Log In
Emma U.
EU
Marketing Consultant at SmartBug Media | Globally Recognized Inbound Marketing Agency
Top Voted
0
First and foremost, make sure you have buyer personas and your customer journey defined. Once you have those established it becomes easier to track the quality of your leads. Here are a couple of blogs to help you get started on personas (https://www.smartbugmedia.com/blog/how-to-build-a-buyer-persona-the-quick-and-dirty-guide and https://www.smartbugmedia.com/blog/buyer-personas-101-what-they-are-and-why-they-matter-to-marketers). It becomes easier to attract high quality leads once you've figured out what your audience's pain points and needs are. You can also better target audiences via paid ads by narrowing down your target audiences based on your buyer personas.
deleteedit
Looks like you’re not logged in.
Users need to be logged in to write comments
Log In
Reply
RS
Digital Marketing Coordinator & Video Lead
0
We use lead scoring to score leads based on their origin and activity ie. "touchpoints". Some key metrics we use: - Original campaign source: did we get their information from a tradeshow? did they come in organically by search? Did they click on a social media ad? etc. - Last Marketing Touchpoint: this includes email opens, email clicks, form submissions - Last Marketing Email Opened / Clicked - Number of Marketing Emails Opened These all help qualify if someone is really engaged and interested. The criteria may vary, but each metric has a specific threshold before the contact moves to the next stage of the buyer's journey or is funneled out.
deleteedit
Looks like you’re not logged in.
Users need to be logged in to write comments
Log In
Reply
Jeff S.
JS
Film / Television Technology Evangelist and Alchemist - Engineering the Future of Media / Broadcast & Entertainment
0
Being able to use imported client purchase histories to qualify a company and possibly a new person at said company as a legit organization.
deleteedit
Looks like you’re not logged in.
Users need to be logged in to write comments
Log In
Reply
Already have HubSpot Marketing Hub?

About HubSpot Marketing Hub

Couldn't attend live? Watch our exclusive three-part masterclass Marketing Mastery Series: Scaling Marketing Operations Without Complexity - Here: https://hubs.la/Q03s61-b0 The job is tough for mo
Discover More