Wedding & Personal Branding Photographer at Ali Lou Photography
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Mainly to track your time.
I use the data to assess my package and hourly rates for photography. Example: The last two weddings I've worked on I've gone over budget. I won't obviously be asking my clients for any more money, but it's a pretty good indication that I may need to raise my rates some if the trend continues.
I also look at each task within a project to see where I'm spending the most time to see if I should perhaps be outsourcing those tasks or finding more efficient ways of completing them.
You can use it for billing or for assigning different rates to different tasks but I haven't done that yet.
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