What are some creative ways businesses are using ActiveCampaign to automate their marketing efforts?

1) Personalized Email Campaign: Automating personalized email sequences based on user behavior, preferences, and interactions. 2) Lead Scoring: Automatically scoring leads based on engagement and activities, helping prioritize follow-ups. 3) Customer Segmentation: Segmenting customers into different lists based on criteria like purchase history, engagement level, and demographics. 4) Automated Workflows: Creating workflows that trigger specific actions, such as sending follow-up emails, updating contact details, or notifying sales teams. 5) A/B Testing: Automating A/B tests to optimize email content, subject lines, and send times for better engagement.