In recent marketing strategies, podcasts have played an important role. It was much accepted and engaging among the audience. Please suggest some tools/apps and equipment that you found useful to publish an interesting podcast. Which platform is best for podcasting and why?
Adobe Suite for recording is good. Shure microphones are also nice as well. Overall, I'd recommend recording in person, especially if having guests or co-hosts. Making sure there are no outside distractions, sounds, noises and unexpected things is key here as well. Soundproofing can help as well, like putting sound-dampening items on the wall, floor, etc. like carpets, blankets, etc.
There are quite a few very good remote recording/editing platforms available but I'm pretty partial to Riverside.fm. We've used them approaching two years with minimal issues. I co-host a film/TV podcast with a long-time friend. He's in Virginia and I'm in Kansas and it makes recording a breeze. Recently they've really beefed up the built in editor along with AI generated show notes, clips for Insta reels/YT shorts, etc. The platform just continues to grow. As far as hosting the same is also true (lots of good options) but PodBean has been our go-to. We also post a talking head version on YouTube. As far as mics go I would recommend right now the atr2100x. It's an absolute steal for under $50 and it's a dynamic mic offering both USB and XLR connectivity. Regarding social media content for podcasts. They're a terrible way of gaining new listeners but they are effective platforms to continue to engage your current audience.
Oh, this is a great topic and one that I would have had some good answers to if this was about 10 years ago when I hosted a podcast in my former role.
Back then, I used Adobe Audition to edit my podcasts and uploaded them to Libsyn, which blasted them out to all commonly used podcast feeds.
In terms of the equipment, I used Shure SM7B microphones, but don't remember the mixer I went with. Fortunately, it probably isn't too useful to know that now since it was so long ago. Also, my podcast consisted of interviewing people face-to-face in various locations, not through a program like Zoom, which is why I chose the equipment that I did.
Style-wise, I am partial to minimally edited, conversational podcasts, rather than those that are highly produced. This might be more my own personal taste than consensus, but I think the beauty of a podcast is to hear a long-form, unfiltered conversation about something interesting. There are plenty of places where one can find quick soundbites, so I think organic conversation is where podcasts shine.