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Sheeba T.
ST
Digital Marketing Expert

Podcasting- Current Trend

In recent marketing strategies, podcasts have played an important role. It was much accepted and engaging among the audience. Please suggest some tools/apps and equipment that you found useful to publish an interesting podcast. Which platform is best for podcasting and why?

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FB
Digital Marketing Developer
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Adobe Suite for recording is good. Shure microphones are also nice as well. Overall, I'd recommend recording in person, especially if having guests or co-hosts. Making sure there are no outside distractions, sounds, noises and unexpected things is key here as well. Soundproofing can help as well, like putting sound-dampening items on the wall, floor, etc. like carpets, blankets, etc.

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Sheeba T.
ST
Sheeba T.
Digital Marketing Expert
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Awesome pointers!

Soundproofing is a must for podcasting. Thank you, Fedor.

Ben S.
BS
All Things Video @ Big Corner Creative
0

There are quite a few very good remote recording/editing platforms available but I'm pretty partial to Riverside.fm. We've used them approaching two years with minimal issues. I co-host a film/TV podcast with a long-time friend. He's in Virginia and I'm in Kansas and it makes recording a breeze. Recently they've really beefed up the built in editor along with AI generated show notes, clips for Insta reels/YT shorts, etc. The platform just continues to grow. As far as hosting the same is also true (lots of good options) but PodBean has been our go-to. We also post a talking head version on YouTube. As far as mics go I would recommend right now the atr2100x. It's an absolute steal for under $50 and it's a dynamic mic offering both USB and XLR connectivity. Regarding social media content for podcasts. They're a terrible way of gaining new listeners but they are effective platforms to continue to engage your current audience.

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Sheeba T.
ST
Sheeba T.
Digital Marketing Expert
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Thanks, Ben.

I would surely love to try the apps and instruments suggested.

Brett N.
BN
Community Manager
0

Oh, this is a great topic and one that I would have had some good answers to if this was about 10 years ago when I hosted a podcast in my former role.

Back then, I used Adobe Audition to edit my podcasts and uploaded them to Libsyn, which blasted them out to all commonly used podcast feeds.

In terms of the equipment, I used Shure SM7B microphones, but don't remember the mixer I went with. Fortunately, it probably isn't too useful to know that now since it was so long ago. Also, my podcast consisted of interviewing people face-to-face in various locations, not through a program like Zoom, which is why I chose the equipment that I did.

Style-wise, I am partial to minimally edited, conversational podcasts, rather than those that are highly produced. This might be more my own personal taste than consensus, but I think the beauty of a podcast is to hear a long-form, unfiltered conversation about something interesting. There are plenty of places where one can find quick soundbites, so I think organic conversation is where podcasts shine.

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Sheeba T.
ST
Sheeba T.
Digital Marketing Expert
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Thanks for the insight, Brett.

I agree with the thought that podcasts that are raw, unfiltered, and straight away coming from the heart are more appealing.