How do you increase adoption with sales team and resellers?

Hello Valentina, To increase adoption, one example is to start a program with “super users” that are using Showpad the most. You can identify 1-2 sales individual(s) from each region or product line that have influence over the rest of the team. These users can communicate and share their best practices and share success stories with the team(s). Recognize and reward these Showpad champions, with company schwag, or fun awards. For more tips and tricks, you can visit our Showpad Community - https://help.showpad.com/hc/en-us/community/posts/360014676853 - to see more examples.

2 points - repetition & super users. Changing the habits of the sales team can be challenging at first, and anything that might seem to consume their they will veer away from. To combat this, we identify a few key benefits for them, such as data insights, efficiency & content centralisation - all of which Showpad offers. Then, we push & repeat these messages throughout all our internal comms (Newsletters, Townhalls, Sales meetings etc..). 1 to 1's are good to - these certainly help identify barriers and helps increase their confidence. It's also good to identify a rep(s) that frequently use it and are already seeing the benefits. Like word of mouth, these users can provide fellow sales members tips and benefits based on their experience and can certainly help encourage adoption.