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To identify Google Ads users, you can use Google Analytics in combination with Google Ads. By linking the two platforms, you can track users who interact with your ads. Use tools like remarketing to target users who visited your site through Google Ads, and set up conversion tracking to identify users who complete desired actions (e.g., purchases, sign-ups). You can also use audience segments to refine your targeting based on user behavior, demographics, and interests.
In Google Tag Manager, set the User ID parameter.
1. Join in to Tag Manager with your username and password.
2. Tags should really be chosen.
3. To change a tag's name, click on it.
4. Set the price of the User ID variable.
5. To finish your tag setting, click Save.
After you've reviewed and confirmed your changes, click Publish.
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