Can the solution accurately and automatically detect call outcomes?

If you’re relying on the call tracking solution to detect conversions for you, accuracy is everything (after all, optimizing to non-converters isn’t helpful). Once a call is placed, Invoca’s award-winning Signal AI speech analytics technology goes to work. Predictive models analyze your spoken conversations to classify call outcomes like purchases made, appointments set, or applications submitted — all customized for your business. This call intelligence can then be pushed into the marketing platforms that matter to you, whether it’s Google, Facebook, Salesforce, or any one of the hundreds of martech solutions out there. Potential pitfalls to look out for when evaluating call tracking vendors: Proxy conversion metrics like call duration or keywords spoken are often inaccurate and should only be used as directional indicators of call quality, conversions. Also, be wary of “black box” algorithms claiming to measure good calls vs. bad calls. If the system isn’t upfront about exactly what makes a good call and its predictive accuracy, that’s a red flag.