I want to start a discussion about identity and access management (IAM) tools—specifically those that support mid-sized tech companies juggling growth, security, and operational efficiency. The ideal solution should strike a balance between flexibility, robust features, and ease of integration across cloud and on-prem environments.
These IAM platforms are currently well-rated in G2’s Identity and Access Management category:
Okta is known for its reliability and breadth of integrations, making it a top choice for growing tech companies. It delivers strong SSO, adaptive MFA, and automated user lifecycle management. Admins can manage access across SaaS apps, infrastructure, and APIs without significant manual overhead. The modular design also allows mid-sized businesses to start with essentials and expand into more advanced security layers over time.
Auth0 caters especially well to product and engineering teams that need customizable authentication within web and mobile apps. Its developer-first design supports OAuth2, OpenID Connect, and social logins, while giving companies full control over login experiences. It’s particularly helpful for mid-sized tech firms building client-facing software and looking for authentication that won’t slow down the release cycle.
JumpCloud combines IAM with device and directory management in one cloud-native platform. It’s an efficient option for tech teams managing mixed OS environments (Mac, Windows, Linux) and remote teams. Key features include cross-platform device control, centralized user directories, and passwordless login options. Its flexible deployment and pricing also make it appealing for companies in scale-up mode.
OneLogin offers a balance of simplicity and enterprise-grade security that works well for mid-sized teams. Features like SmartFactor Authentication and contextual access policies make it easy to tighten security without introducing friction for users. Admins benefit from intuitive dashboards, fast provisioning, and strong integration support across popular SaaS applications.
Microsoft Entra ID (formerly Azure AD)
For tech companies using Microsoft 365 or Azure infrastructure, Entra ID is a logical fit. It supports SSO, conditional access, and identity governance across hybrid environments. Mid-sized teams appreciate the native compatibility with Microsoft tools, as well as the ability to extend IAM controls to external users and partners when needed.
Each tool above brings something different to the table—whether it’s developer customization, directory flexibility, or broader app coverage.