Marketing Operations Coordinator at fieldXperience
When implementing a workflow for email marketing, how do you get the triggers segmented based off of information AND user journey over a duration of time?
Want to be able to put users into a journey that is more personable to them and not as linear in the workflow but more dynamic. I just don't know how to balance the workflow by just the information each contact holds but additionally what actions they take.
You could use behaviors such as page views, CTA clicks, contact lifecycle stage to trigger topic-based workflows, behavior flows and more.
If you would like to discuss more, please contact me.
Regards,
Ravi Jasti.
https://djolt.co/calendar/ravitejajasti
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