Thanks for your feedback! When you are choosing a template, you can choose from Standard templates (that you mentioned). Also, you could select from additional Themed templates (at the moment there are about 20 templates). Lastly, you could update existing templates or use your own Custom template. You can choose the design, layout, save this template and reuse it for the future. If you are interested in such an option, you can find more information here: https://support.omnisend.com/en/articles/1061875-creating-and-saving-custom-design-templates
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