guidance around improving our SEO

Organic ranking is a long-term endeavor, so I'd look for quick wins to generate leadflow first with the traffic you do have. I typically start with the pages/posts that have the highest and most relevant traffic. Then I'd create 1-2 compelling top of funnel offer(s) in HubSpot for visitors to convert on. Then I'd add a chatbot to your home page and top exit pages to start new conversations, plus sending them to your new TOF offers. With your quick wins in place, I'd start with these top 3 SEO Tips: 1. Evaluate top performing posts with an SEO tool like SEMrush or ahrefs. In an incognito browser window, perform a manual Google search for your posts' focus KW topic. Compare your meta title and description plus content length and quality to the top SERP positions. Then adjust all items to satisfy the search query better than the top competitors. Ultimately, you'll want to perform for all posts but start with the top performers to get some traction. BTW - you don't need to overdo it here. 1hr of work per post can have a massive impact on seasoned content. 2. Moving content from Googles page 2 to page 1 is a quick way to generate new traffic. With the same SEO tool search for all your positions filtering by positions where you rank 11-20. Follow the direction in item #1 and improve the content with relevant content, images and video where applicable. 3. Rally your existing content around a common pillar topic page. Helping Google understand the relationship of your content is a great way to boost your traffic and topical authority. So, using HubSpot's SEO tool is a good place to start. The tool will ask you for a seed topic you'd like to rank on, then it will crawl your site looking for related content. There may be some work here to create a pillar page that you'll ultimately link to your related sub-topic posts, and vice versa. This exercise has consistently crushed it for us and our clients without having to do massive amounts of social promo or backlinking. BTW - there's several videos in HubSpot illustrate how to do this step-by-step. I have a few other high traffic tips for KW research & winning Google's featured snippet. Ask me questions if you get stuck: https://www.linkedin.com/in/ericmelillo/