That's a hard question to answer from the outside. It depends on what your leadership is trying to achieve. For example, if your company is trying to grow revenue with new products, then you might want to measure new product revenue. Or if they are trying to reduce costs, you should measure how much services you sell (vs, give it away). Again, it depends on the company objectives. Secondly, you measurements should reflect your current challenges... do you have enough prospects, is your close rate high enough to achieve your number, does your discounting practice leave too much on the table. This second set of metrics should focus on how best to achieve your goals given your sales challenges.
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