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Compare Webflow and Wix Studio 
At a Glance
Market Segments
Small-Business (69.9% of reviews)
Small-Business (81.3% of reviews)
Entry-Level Pricing
Free
No pricing available
Webflow
Star Rating
(845)4.4 out of 5
Market Segments
Small-Business (69.9% of reviews)
Entry-Level Pricing
Free
Browse all 5 pricing plansWix Studio
Star Rating
(16)4.6 out of 5
Market Segments
Small-Business (81.3% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Wix StudioSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Webflow excels in advanced customization options, particularly with its Custom Code Integration, allowing for a high degree of design flexibility, while Wix Studio is praised for its user-friendly Drag and Drop Editor, making it easier for beginners to create websites without coding knowledge.
- Reviewers mention that Webflow's Responsive Design Features are superior, enabling seamless mobile optimization, whereas users on G2 highlight Wix Studio's extensive library of pre-built templates, which simplifies the design process for small businesses.
- G2 users indicate that Webflow's SEO Tools are robust, providing detailed analytics and optimization features, while reviewers say that Wix Studio offers better Marketing Tools Integrations, making it easier to connect with various marketing platforms.
- Users say that Webflow's Content Management System is more powerful, allowing for intricate content scheduling and versioning, while Wix Studio is noted for its straightforward Asset Management capabilities, which are ideal for users who prioritize simplicity.
- Reviewers mention that Webflow's Customer Support is highly rated, with responsive assistance for complex issues, while users report that Wix Studio's support is more accessible, particularly for beginners needing quick help with setup.
- Users on G2 highlight that Webflow's Analytics and Reporting features provide in-depth insights into user behavior, whereas Wix Studio is recognized for its ease of use in setting up basic analytics, making it a better choice for those who need quick and simple reporting.
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Pricing
Entry-Level Pricing
Webflow
Starter
Free
For those getting started with Webflow.
- Webflow.io domain
- 2 pages
- 20 CMS collections
Wix Studio
No pricing availableFree Trial
Webflow
No trial information availableWix Studio
No trial information availableRatings
Meets Requirements
8.6
669
8.9
15
Ease of Use
8.1
713
9.3
15
Ease of Setup
8.5
429
8.8
8
Ease of Admin
8.7
317
Not enough data
Quality of Support
8.5
599
8.7
15
Has the product been a good partner in doing business?
8.9
302
Not enough data
Product Direction (% positive)
8.8
646
9.2
15
Features by Category
Content
8.5
248
|
Verified
Not enough data
7.8
255
|
Verified
Not enough data
7.4
156
Not enough data
7.3
229
Not enough data
7.6
147
Not enough data
7.5
214
|
Verified
Not enough data
7.8
246
|
Verified
Not enough data
7.3
226
|
Verified
Not enough data
8.0
238
|
Verified
Not enough data
Design
8.0
229
|
Verified
Not enough data
8.5
242
|
Verified
Not enough data
8.7
240
|
Verified
Not enough data
9.1
253
|
Verified
Not enough data
Platform
8.9
233
Not enough data
8.4
246
|
Verified
Not enough data
8.6
238
|
Verified
Not enough data
7.7
238
|
Verified
Not enough data
7.8
218
|
Verified
Not enough data
7.4
201
Not enough data
6.7
199
Not enough data
7.7
217
|
Verified
Not enough data
Agentic AI - Web Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
7.6
17
Not enough data
7.3
17
Not enough data
7.2
17
Not enough data
6.9
17
Not enough data
7.5
17
Not enough data
8.0
17
Not enough data
Content Management
7.7
16
Not enough data
8.2
17
Not enough data
8.1
17
Not enough data
Design & Development
8.2
17
Not enough data
8.7
17
Not enough data
8.9
17
Not enough data
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Translation Support
7.5
21
Not enough data
7.3
20
Not enough data
6.3
20
Not enough data
5.9
20
Not enough data
5.8
19
Not enough data
Visitor Customization
7.0
19
Not enough data
7.3
19
Not enough data
7.6
19
Not enough data
7.4
19
Not enough data
Generative AI
4.6
8
Not enough data
3.8
8
Not enough data
Page Customization
8.2
194
Not enough data
8.0
192
Not enough data
8.5
195
Not enough data
8.1
191
Not enough data
Page Optimization
6.7
162
Not enough data
8.9
196
Not enough data
6.9
177
Not enough data
8.0
190
Not enough data
Integrations
6.1
160
Not enough data
6.6
164
Not enough data
8.4
176
Not enough data
Generative AI
6.2
124
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Computing
8.0
34
Not enough data
6.9
36
Not enough data
7.7
37
Not enough data
Experimental Design
8.4
36
Not enough data
8.6
37
Not enough data
8.7
36
Not enough data
Analytics
7.3
38
Not enough data
5.8
31
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.1
198
9.0
15
8.5
203
8.7
15
8.4
212
8.2
15
8.2
203
8.3
15
Platform Additional Functionalities
7.7
183
7.9
14
7.5
178
8.5
14
7.6
190
8.2
14
Agentic AI - Web Design
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
8.2
245
Not enough data
8.4
266
Not enough data
8.5
264
Not enough data
8.6
247
Not enough data
Growth
8.1
261
Not enough data
6.7
239
Not enough data
6.9
231
Not enough data
5.9
215
Not enough data
8.5
251
Not enough data
Content
6.5
216
Not enough data
8.6
269
Not enough data
8.0
242
Not enough data
5.3
182
Not enough data
Support
8.3
242
Not enough data
Categories
Categories
Shared Categories
Webflow and Wix Studio are categorized as Web Design
Unique Categories
Webflow is categorized as Personalization, Digital Experience Platforms (DXP), Landing Page Builders, A/B Testing, Website Builder, Web Content Management, Managed Hosting, and Website Translation Tools
Wix Studio has no unique categories
Reviews
Reviewers' Company Size
Webflow
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Wix Studio
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Design
18.5%
Marketing and Advertising
13.2%
Computer Software
11.6%
Information Technology and Services
11.5%
Financial Services
4.0%
Other
41.2%
Design
18.8%
Computer Software
18.8%
Information Technology and Services
12.5%
Graphic Design
12.5%
Manufacturing
6.3%
Other
31.3%
Most Helpful Reviews
Webflow
Most Helpful Favorable Review
Nir L.
Verified User in Health, Wellness and Fitness
Webflow is an easy-to-use web-building tool, CMS, and delivery platform. It's very simple to build new pages on existing sites and generate new sites. It is cloud-hosted, so no need for additional hosting and works well even for medium-sized websites. There...
Most Helpful Critical Review
Adex G.
Verified User in Graphic Design
It's far too expensive, and limited to be priced as is. You end up shooting yourself in the foot because after you've wasted all this time building out a website, your client can't even go view it without jumping through several hoops.
Wix Studio
Most Helpful Favorable Review
Abhishek S.
Verified User in Internet
Most Modern Looking and most visualiticly fantastic i will call, AI is also good. Its a lso easy for newbies.
Most Helpful Critical Review
Nir L.
Verified User in Health, Wellness and Fitness
Webflow is an easy-to-use web-building tool, CMS, and delivery platform. It's very simple to build new pages on existing sites and generate new sites. It is cloud-hosted, so no need for additional hosting and works well even for medium-sized websites. There...
Abhishek S.
Verified User in Internet
Most Modern Looking and most visualiticly fantastic i will call, AI is also good. Its a lso easy for newbies.
Adex G.
Verified User in Graphic Design
It's far too expensive, and limited to be priced as is. You end up shooting yourself in the foot because after you've wasted all this time building out a website, your client can't even go view it without jumping through several hoops.
Discussions
How do I get email notifications about purchases sent to my client and not to me?
2 comments
KB
Go to your admin settings and you can select the email you want to see notifs from!Read more
Webflow uses its own proprietary framework for building and designing websites, which is not based on a specific open-source framework like React or Angular. It provides a visual interface for designing and developing websites without the need for extensive coding.
2 comments
MG
Webflow has it's own unique framework that leverages it's own breakpoints, CSS grid, flexbox, etc. At the end of the day, the code generated is just clean...Read more
Is Webflow good for developers?
2 comments
PL
Yes, if you're not a fan of coding the front end looks it cuts that time down quite a bit.Read more
Wix Studio has no discussions with answers
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