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Compare Shopify and Shopify Plus

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At a Glance
Shopify
Shopify
Star Rating
(4,677)4.4 out of 5
Market Segments
Small-Business (80.4% of reviews)
Information
Entry-Level Pricing
$29/ per month
Browse all 3 pricing plans
Shopify Plus
Shopify Plus
Star Rating
(671)4.4 out of 5
Market Segments
Small-Business (68.2% of reviews)
Information
Entry-Level Pricing
No pricing available
Learn more about Shopify Plus
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that Shopify excels in ease of use with a score of 8.9, making it a preferred choice for small businesses looking for a straightforward setup. In contrast, Shopify Plus, while still user-friendly, has a slightly lower score of 9.0, indicating a more complex interface that may require additional training for larger teams.
  • Reviewers mention that Shopify's payment processing features, particularly its automation and multi-currency support, are highly rated at 8.7 and 8.3 respectively. Shopify Plus, however, offers enhanced cross-border payment options with a perfect score of 9.3, making it ideal for businesses operating in multiple countries.
  • G2 users highlight that Shopify's reporting and analytics capabilities are robust, with a score of 8.0, providing essential insights for small businesses. Conversely, Shopify Plus users report a more advanced reporting system, particularly in tax management and compliance, scoring 9.0, which is crucial for larger enterprises.
  • Users on G2 note that Shopify's product visualization tools are rated at 8.6, allowing for effective merchandising. Shopify Plus, while slightly lower at 8.4, offers more extensive customization options that can cater to larger catalogs and complex product configurations.
  • Reviewers say that Shopify's customer support is reliable, scoring 9.0, which is vital for small businesses needing quick assistance. Shopify Plus also scores well in this area at 8.4, but users mention that the support may not be as responsive due to the larger volume of clients it serves.
  • Users report that Shopify's inventory management features are rated at 8.6, making it suitable for small to medium-sized businesses. In contrast, Shopify Plus offers more advanced multi-channel fulfillment options, scoring 8.2, which is essential for larger businesses managing extensive inventories across various platforms.
Featured Products
Pricing
Entry-Level Pricing
Shopify
Basic
$29
/ per month
Browse all 3 pricing plans
Shopify Plus
No pricing available
Free Trial
Shopify
No trial information available
Shopify Plus
No trial information available
Ratings
Meets Requirements
8.7
3,999
8.5
545
Ease of Use
8.9
4,019
9.0
548
Ease of Setup
8.8
2,310
8.7
367
Ease of Admin
8.9
2,236
8.8
342
Quality of Support
8.4
3,744
8.4
530
Has the product been a good partner in doing business?
8.8
2,193
8.5
339
Product Direction (% positive)
8.7
3,892
8.8
524
Features by Category
8.5
3,629
8.1
479
Headless Commerce
8.2
375
7.7
228
8.4
391
7.9
242
8.3
411
7.9
231
8.3
497
8.2
258
8.5
452
8.1
249
Generative AI
7.9
152
7.4
192
7.9
152
7.6
189
Agentic AI - E-Commerce Platforms
6.3
5
Not enough data
7.0
5
Not enough data
7.0
5
Not enough data
7.0
5
Not enough data
6.7
5
Not enough data
7.2
6
Not enough data
Merchandising/Marketing
8.6
3326
8.3
423
8.6
3374
8.4
451
8.3
3301
7.8
443
8.3
3258
7.8
453
8.3
3085
7.9
428
8.3
3020
7.6
418
8.2
2995
7.9
428
Product Catalog
8.5
3268
8.3
435
8.5
3220
8.2
435
8.5
3266
8.0
427
8.4
2641
7.7
362
Order Process
8.8
3351
8.6
436
8.6
3271
8.2
429
8.6
3230
8.3
431
8.9
3313
8.8
433
8.8
3303
8.6
433
8.5
3024
8.1
428
8.6
3096
8.0
421
8.5
2715
8.2
381
Multi-Channel Support
8.5
2900
8.2
394
8.8
3125
8.6
422
8.7
2931
8.2
393
8.5
3027
8.4
412
8.3
2361
7.8
346
8.4
2413
8.2
372
8.2
2231
7.4
342
Platform
8.3
2430
8.4
394
8.4
3098
8.3
426
8.6
2950
8.4
415
8.6
3082
8.5
432
8.4
3118
8.1
427
8.9
3084
8.7
425
8.4
2406
8.3
342
8.8
3009
8.5
411
8.4
2499
7.8
375
8.5
2463
8.1
354
8.7
2819
8.6
395
8.8
3108
8.8
419
8.8
18
Not enough data
Payment processing - Merchant of Record
8.7
18
Not enough data
8.3
17
Not enough data
8.6
17
Not enough data
8.2
17
Not enough data
8.0
17
Not enough data
8.1
17
Not enough data
Tax management - Merchant of Record
8.2
16
Not enough data
8.3
16
Not enough data
8.1
16
Not enough data
Security and Compliance - Merchant of Record
8.0
16
Not enough data
8.3
16
Not enough data
8.6
15
Not enough data
8.6
15
Not enough data
Administration - Merchant of Record
8.2
16
Not enough data
8.4
16
Not enough data
8.4
16
Not enough data
Omnichannel CommerceHide 9 FeaturesShow 9 Features
Not enough data
8.0
81
Reporting
Not enough data
8.0
77
Not enough data
7.6
70
Omnichannel Features
Not enough data
8.3
72
Not enough data
8.0
71
Not enough data
7.9
76
Not enough data
8.1
78
Not enough data
8.0
75
Not enough data
8.6
77
Not enough data
7.4
72
Categories
Categories
Shared Categories
Shopify
Shopify
Shopify Plus
Shopify Plus
Shopify and Shopify Plus are categorized as E-Commerce Platforms
Unique Categories
Shopify
Shopify is categorized as Merchant of Record
Shopify Plus
Shopify Plus is categorized as Omnichannel Commerce
Reviews
Reviewers' Company Size
Shopify
Shopify
Small-Business(50 or fewer emp.)
80.4%
Mid-Market(51-1000 emp.)
14.7%
Enterprise(> 1000 emp.)
4.9%
Shopify Plus
Shopify Plus
Small-Business(50 or fewer emp.)
68.2%
Mid-Market(51-1000 emp.)
27.9%
Enterprise(> 1000 emp.)
3.8%
Reviewers' Industry
Shopify
Shopify
Retail
26.5%
Apparel & Fashion
8.9%
Marketing and Advertising
7.5%
Consumer Goods
5.3%
Internet
3.4%
Other
48.4%
Shopify Plus
Shopify Plus
Retail
20.2%
Apparel & Fashion
13.7%
Consumer Goods
7.5%
Information Technology and Services
6.0%
Health, Wellness and Fitness
4.9%
Other
47.8%
Most Helpful Reviews
Shopify
Shopify
Most Helpful Favorable Review
Kathleen Virginia P.
KP
Kathleen Virginia P.
Verified User in Motion Pictures and Film

That you can build a storefront very quickly and easily. You can also do mass uploading of products. Etsy only allows you to upload one product at a time. This is helpful for large inventory, also with lots of variances in your products. (ie: Small, red or...

Most Helpful Critical Review
AUSTIN L.
AL
AUSTIN L.
Verified User in Health, Wellness and Fitness

If you are looking to grow as a brand, this platform may not be for you. You cannot get any analytics from checkout. They limit this to only shopify plus clients. This is a major oversight and really hamstrings new businesses. They are not very good...

Shopify Plus
Shopify Plus
Most Helpful Favorable Review
Tom N.
TN
Tom N.
Verified User in Publishing

To preface, I have a background in consulting for eCommerce store owners and have also launched my own web successful web store (using Shopify). Shopify is my #1 recommended eCommerce solution for any online merchant that doesn't require an extensive...

Most Helpful Critical Review
Kyle R.
KR
Kyle R.
Verified User in Sporting Goods

They do not listen to their customers, The stock answer for solving any problem is "there is an app for that". The problem with that approach is your costs go up and your performance goes down. The more apps you add to solve these problems the slower your...

Alternatives
Shopify
Shopify Alternatives
2Checkout Monetization Platform
2Checkout Monetization Platform
Add 2Checkout Monetization Platform
FastSpring
FastSpring
Add FastSpring
Cleverbridge
Cleverbridge
Add Cleverbridge
NetSuite
NetSuite
Add NetSuite
Shopify Plus
Shopify Plus Alternatives
BigCommerce
BigCommerce
Add BigCommerce
Salesforce Commerce for B2C
Salesforce Commerce for B2C
Add Salesforce Commerce for B2C
SAP Commerce Cloud
SAP Commerce Cloud
Add SAP Commerce Cloud
Magento Open Source
Magento OS
Add Magento Open Source
Discussions
Shopify
Shopify Discussions
What are the features of Shopify?
5 comments
Muhammad ahmad M.
MM
In word you can say shopify is your own "shop"Read more
What is Shopify used for?
5 comments
Piyush P.
PP
Shopify is an Ecommerce CMS platform where we can setup the store and sell our products.Read more
How can I change my store name in Shopify?
3 comments
Contessa H.
CH
Yes, you can change your stores name as long as you are not paying back a cash advance given by Shopify. If you’re currently in repayment you can’t change...Read more
Shopify Plus
Shopify Plus Discussions
What differentiates Shopify Plus?
2 comments
RU
Smartstore is very refined in its methodology, which is the reason they've remembered all of the fundamental SEO procedures for each part. This makes them...Read more
How does Shopify plus work?
2 comments
Vikash  K.
VK
Shopify Plus is an easy platform for building and managing an online store, where you can customize your design, add products, and set up payments. It helps...Read more
Who is Shopify Plus' target market?
1 comment
Official Response from Shopify Plus
High-volume brands with online sales of about $80,000 USD per month. If you want to know whether Shopify Plus is the right platform for you, let us know by...Read more