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Compare Semrush and Siteimprove 
At a Glance
Market Segments
Small-Business (65.8% of reviews)
Enterprise (49.1% of reviews)
Entry-Level Pricing
$249.95 Per Month
No pricing available
Semrush
Star Rating
(2,668)4.5 out of 5
Market Segments
Small-Business (65.8% of reviews)
Entry-Level Pricing
$249.95 Per Month
Free Trial is available
Browse all 5 pricing plansSiteimprove
Star Rating
(424)4.6 out of 5
Market Segments
Enterprise (49.1% of reviews)
Entry-Level Pricing
No pricing available
Learn more about SiteimproveSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Semrush excels in SEO Auditing with a score of 9.2, while Siteimprove follows closely with a score of 8.6. Reviewers mention that Semrush's SEO Alerting feature is particularly effective for tracking changes and optimizing content.
- Reviewers mention that Siteimprove shines in Quality of Support, scoring 9.2 compared to Semrush's 8.6. Users on G2 appreciate Siteimprove's responsive customer service and comprehensive onboarding process.
- Users say that Semrush offers superior Keyword Research capabilities, scoring 9.1, while Siteimprove's score is 8.0. Reviewers highlight Semrush's extensive database and user-friendly interface for finding high-ranking keywords.
- G2 users report that Siteimprove's Compliance Monitoring feature stands out with a score of 9.0, which is higher than Semrush's 8.9. Users mention that this feature is crucial for maintaining web accessibility standards.
- Reviewers mention that Semrush's Content Creation Tools score 8.3, which is slightly lower than Siteimprove's 8.2. However, users appreciate Semrush's integrated content calendar for planning and scheduling content effectively.
- Users on G2 report that Siteimprove's Real-Time Monitoring feature scores 8.9, outperforming Semrush's 7.9. Reviewers say that this feature allows for immediate insights into website performance, which is essential for timely adjustments.
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Pricing
Entry-Level Pricing
Semrush
Guru
$249.95
Per Month
For SMB and growing marketing agencies. With Guru you get all the Pro features plus: Content Marketing Toolkit, Branded reports, Historical Data, and Extended limits.
- 30,000 results per report
- 5,000 reports per day
- Display advertising research
Siteimprove
No pricing availableFree Trial
Semrush
Free Trial is available
Siteimprove
No trial information availableRatings
Meets Requirements
8.9
2,154
9.1
344
Ease of Use
8.4
2,172
8.7
345
Ease of Setup
8.6
1,384
8.9
224
Ease of Admin
8.6
1,121
8.8
225
Quality of Support
8.6
1,868
9.2
323
Has the product been a good partner in doing business?
8.8
1,104
9.4
223
Product Direction (% positive)
8.9
2,063
9.0
334
Features by Category
Metrics
8.4
378
8.8
117
8.3
372
8.7
108
7.9
359
8.6
108
7.7
332
8.5
97
7.4
321
8.4
89
7.6
317
8.5
96
7.5
317
8.4
93
7.6
328
8.3
86
7.2
313
8.3
87
Reporting
8.1
369
8.6
105
8.2
358
8.5
104
7.8
342
8.3
46
7.8
343
8.5
94
7.9
339
8.3
96
7.7
319
Feature Not Available
8.1
355
8.7
111
Other
7.8
331
8.6
108
8.1
343
8.5
108
7.8
334
8.6
102
8.1
336
8.4
82
7.5
302
Feature Not Available
7.1
282
Feature Not Available
7.7
300
Feature Not Available
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
7.7
310
8.0
85
7.5
301
8.7
89
8.5
353
8.9
129
8.3
345
8.8
128
Social Analytics
8.9(won by default)
264
Not enough data
8.5(won by default)
246
Not enough data
8.8(won by default)
251
Not enough data
8.2(won by default)
220
Not enough data
Feature Not Available
Not enough data
8.1(won by default)
190
Not enough data
8.1(won by default)
187
Not enough data
Reports & Dashboards
8.4(won by default)
250
Not enough data
8.9(won by default)
257
Not enough data
8.7(won by default)
244
Not enough data
7.8(won by default)
183
Not enough data
Agentic AI - Social Media Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring
Not enough data
7.5
43
Not enough data
9.0
120
|
Verified
Not enough data
6.6
38
Administration
Not enough data
8.7
127
|
Verified
Not enough data
8.9
123
|
Verified
Not enough data
8.7
96
|
Verified
Not enough data
8.5
120
|
Verified
Standards
Not enough data
8.3
106
|
Verified
Not enough data
8.5
109
|
Verified
Not enough data
7.8
67
Not enough data
9.1
87
|
Verified
Agentic AI - Digital Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Grammar
8.7
107
Not enough data
8.4
108
Not enough data
8.5
106
Not enough data
Formatting
8.2
105
Not enough data
8.1
100
Not enough data
8.0
96
Not enough data
Content
8.6
113
Not enough data
8.4
107
Not enough data
7.6
90
Not enough data
Product Type
8.5
99
Not enough data
7.9
98
Not enough data
Generative AI
8.3
23
Not enough data
8.0
19
Not enough data
Listing Management
8.5
213
|
Verified
Not enough data
8.2
209
|
Verified
Not enough data
8.4
212
|
Verified
Not enough data
8.5
224
|
Verified
Not enough data
Performance
8.3
230
|
Verified
Not enough data
8.7
233
|
Verified
Not enough data
Local Search Optimization
8.9
498
|
Verified
Not enough data
8.4
460
|
Verified
Not enough data
8.4
432
|
Verified
Not enough data
8.3
443
|
Verified
Not enough data
8.0
430
|
Verified
Not enough data
8.8
488
|
Verified
Not enough data
Platform Basics
8.5
470
Not enough data
8.6
487
Not enough data
Agentic AI - Competitive Intelligence
Not enough data
Not enough data
Platform Data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
444
Not enough data
Platform Content
7.4
387
Not enough data
Platform Reporting
8.1
456
Not enough data
8.4
467
Not enough data
Platform Basics
8.7
91
Not enough data
8.2
88
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
80
Not enough data
8.5
91
Not enough data
Content Planning
Feature Not Available
Not enough data
8.4
84
Not enough data
8.8
94
Not enough data
Marketing Campaign Performance
8.5
67
Not enough data
8.7
69
Not enough data
Agentic AI - Marketing Calendar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Other Features
8.5
92
Not enough data
8.9
78
Not enough data
SEO Auditing & Monitoring
8.8
820
8.2
65
9.1
672
8.6
58
8.9
657
8.2
57
8.9
658
8.5
57
Agentic AI - SEO Tools
7.2
6
Not enough data
6.4
6
Not enough data
6.9
6
Not enough data
6.9
6
Not enough data
6.7
6
Not enough data
6.7
6
Not enough data
6.9
6
Not enough data
SEO Content & Rankings
8.2
1287
7.8
85
9.1
1386
7.9
104
8.9
1313
7.5
75
8.3
733
7.3
61
8.6
644
7.8
48
SEO Reporting
8.9
1362
7.3
85
8.6
816
8.2
76
8.4
771
7.8
80
7.9
654
7.3
57
Generative AI
6.7
221
6.2
29
6.8
220
6.1
29
Content & Collaboration
8.7
181
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.0
169
Not enough data
Feature Not Available
Not enough data
8.2
151
Not enough data
Social Management
8.7
218
Not enough data
8.8
212
Not enough data
Feature Not Available
Not enough data
8.4
209
Not enough data
7.8
186
Not enough data
8.0
160
Not enough data
7.7
132
Not enough data
Agentic AI - Social Media Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
102
Not enough data
Geographic Coverage
Feature Not Available
Not enough data
8.2
88
Not enough data
8.1
80
Not enough data
Reporting
8.9
119
Not enough data
Feature Not Available
Not enough data
9.0
108
Not enough data
9.1
117
Not enough data
Agentic AI - Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
8.1
8
Not enough data
8.0
9
Not enough data
Platform Interoperability
8.5
75
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
8.8
89
Not enough data
Campaign Management
9.0
87
Not enough data
8.7
86
Not enough data
8.7
86
Not enough data
8.5
79
Not enough data
8.6
80
Not enough data
8.5
81
Not enough data
8.5
79
Not enough data
8.4
81
Not enough data
8.3
80
Not enough data
8.5
84
Not enough data
8.5
80
Not enough data
8.1
78
Not enough data
8.3
80
Not enough data
Targeting
8.6
82
Not enough data
8.5
78
Not enough data
8.5
77
Not enough data
8.7
77
Not enough data
Platform
8.5
80
Not enough data
8.7
87
Not enough data
9.0
86
Not enough data
9.0
87
Not enough data
8.7
83
Not enough data
8.6
82
Not enough data
8.4
77
Not enough data
8.5
79
Not enough data
8.6
82
Not enough data
Grammar Tools
8.4
18
Not enough data
9.0
21
Not enough data
8.0
17
Not enough data
Writing Support
7.4
19
Not enough data
8.3
18
Not enough data
7.4
19
Not enough data
7.7
19
Not enough data
Software Availability
8.5
19
Not enough data
8.3
18
Not enough data
7.1
19
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data collection
7.6
162
Not enough data
8.1
189
|
Verified
Not enough data
8.2
180
|
Verified
Not enough data
7.6
162
|
Verified
Not enough data
8.1
180
Not enough data
Segment Trending
8.7
209
|
Verified
Not enough data
8.1
199
|
Verified
Not enough data
8.4
204
|
Verified
Not enough data
7.4
167
Not enough data
Analysis
8.3
199
Not enough data
8.6
221
|
Verified
Not enough data
8.3
182
|
Verified
Not enough data
Platform
8.7
223
|
Verified
Not enough data
8.4
203
|
Verified
Not enough data
7.7
179
|
Verified
Not enough data
8.3
201
|
Verified
Not enough data
8.1
176
|
Verified
Not enough data
8.2
172
Not enough data
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.6
119
Not enough data
7.7
104
Not enough data
8.4
120
Not enough data
Platform Data
8.2
108
Not enough data
8.5
114
Not enough data
8.7
123
Not enough data
8.4
109
Not enough data
Agentic AI - Operational Risk Management
Not enough data
Not enough data
Monitoring
Not enough data
8.9
185
Not enough data
7.8
62
Not enough data
8.7
179
Not enough data
8.0
95
Reporting
Not enough data
8.7
101
Not enough data
7.9
86
Automation
Not enough data
8.3
92
Not enough data
8.6
97
Functionality
Not enough data
Feature Not Available
Not enough data
8.0
129
Not enough data
8.1
108
Not enough data
8.2
132
Not enough data
Feature Not Available
Generative AI
Not enough data
Feature Not Available
Agentic AI - Digital Accessibility Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Planning
7.8
180
Not enough data
Publishing
7.7
182
Not enough data
Social Media
7.6
181
Not enough data
Planning
7.9
304
Not enough data
Generative AI
7.4
88
Not enough data
7.0
86
Not enough data
7.0
87
Not enough data
6.4
85
Not enough data
6.3
84
Not enough data
Agentic AI - Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Feature Not Available
Not enough data
8.2
597
Not enough data
Feature Not Available
Not enough data
Metrics
Feature Not Available
Not enough data
8.2
587
Not enough data
8.3
574
Not enough data
8.0
515
Not enough data
7.8
513
Not enough data
8.9
646
Not enough data
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.8
321
|
Verified
Not enough data
8.4
341
|
Verified
Not enough data
8.1
335
|
Verified
Not enough data
8.1
313
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.4
325
|
Verified
Not enough data
8.7
363
|
Verified
Not enough data
7.8
300
|
Verified
Not enough data
8.1
314
|
Verified
Not enough data
8.3
337
|
Verified
Not enough data
7.9
289
|
Verified
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Semrush and Siteimprove are categorized as SEO Tools and Digital Analytics
Unique Categories
Semrush is categorized as Paid Search Intelligence, Marketing Calendar, Competitive Intelligence, AI Writing Assistant, Content Creation, Local Listing Management, Local SEO, Marketing Analytics, Market Intelligence, Content Analytics, Media Monitoring, Social Media Advertising, Social Media Analytics, Social Media Suites, Social Media Management, and Proofreading
Siteimprove is categorized as Digital Governance and Digital Accessibility Platforms
Reviews
Reviewers' Company Size
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Siteimprove
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
29.9%
Information Technology and Services
8.7%
Computer Software
8.0%
Internet
4.2%
Retail
3.6%
Other
45.5%
Higher Education
30.6%
Education Management
9.5%
Financial Services
6.6%
Government Administration
5.9%
Information Technology and Services
5.0%
Other
42.4%
Most Helpful Reviews
Semrush
Most Helpful Favorable Review
Stephen D.
Verified User in Internet
Well I use it mostly for keyword research to find more keywords that my client should be focusing on that they may have missed by looking at what their competitors are doing. However I think my favorite thing is the ability to find quality back-links that...
Most Helpful Critical Review
MacKenzie B.
Verified User in Mechanical or Industrial Engineering
In my years of using SEO tools, I've seen various changes and adaptations to platforms, but SEMrush's latest move to increase fees by 110% in one month left me highly disappointed. SEMrush's UI is cluttered and feels like it was designed in the 1990's....
Siteimprove
Most Helpful Favorable Review
Daniel A.
Verified User in Transportation/Trucking/Railroad
The ADA tools are phenomenal, they gave us a new insight into the backend code, and practices we werent aware of Policy - what a cool feature, we used this to scan our website html for random snippets, the name "Policies" seems confusing at first we...
Most Helpful Critical Review
Verified User in Real Estate
The interface is overly complicated, especially navigating from site to site and section to section. It simply isn't clear what you are looking at. Overall the UI is clunky and needs an overhaul. Dashboards are the most powerful feature and easy to...
Stephen D.
Verified User in Internet
Well I use it mostly for keyword research to find more keywords that my client should be focusing on that they may have missed by looking at what their competitors are doing. However I think my favorite thing is the ability to find quality back-links that...
Daniel A.
Verified User in Transportation/Trucking/Railroad
The ADA tools are phenomenal, they gave us a new insight into the backend code, and practices we werent aware of Policy - what a cool feature, we used this to scan our website html for random snippets, the name "Policies" seems confusing at first we...
MacKenzie B.
Verified User in Mechanical or Industrial Engineering
In my years of using SEO tools, I've seen various changes and adaptations to platforms, but SEMrush's latest move to increase fees by 110% in one month left me highly disappointed. SEMrush's UI is cluttered and feels like it was designed in the 1990's....
Verified User in Real Estate
The interface is overly complicated, especially navigating from site to site and section to section. It simply isn't clear what you are looking at. Overall the UI is clunky and needs an overhaul. Dashboards are the most powerful feature and easy to...
Discussions
Nuclear Power & Lighting Electrical Engineers Ltd
3 comments
HM
Nuclear Power Lighting Electrical EngineeringRead more
What can SEMrush do?
3 comments
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
Does SEMrush have a free plan?
3 comments
BB
Yes they have a free plan where you can add 1 website.Read more
I want to explore additional modules features like Analytics, Ads and Performance
3 comments
KM
Have you tried reaching out to your Account Manager at Siteimprove? Ours has been very helpful in getting us access to whatever we need.Read more
How many users can I have?
2 comments
MK
At my org, we have five users, but there is the option to add more, so I add and remove users at will. Read more
Similar to Siteimprove?
2 comments
JB
If Website Accessibility is what you are after - you can find a huge list of vendors on the W3C website - https://www.w3.org/WAI/ER/tools/Read more
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