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Compare Semrush and Serpstat 
At a Glance
Market Segments
Small-Business (65.8% of reviews)
Small-Business (80.5% of reviews)
Entry-Level Pricing
$249.95 Per Month
Free Trial
Semrush
Star Rating
(2,667)4.5 out of 5
Market Segments
Small-Business (65.8% of reviews)
Entry-Level Pricing
$249.95 Per Month
Free Trial is available
Browse all 5 pricing plansSerpstat
Star Rating
(462)4.6 out of 5
Market Segments
Small-Business (80.5% of reviews)
Entry-Level Pricing
Free Trial
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Semrush excels in its SEO Auditing capabilities, with a score of 9.2, while Serpstat follows closely with a score of 8.9. Reviewers mention that Semrush's SEO Alerting feature is particularly useful for tracking changes in website performance.
- Reviewers mention that Serpstat shines in its Data Collection features, scoring an impressive 10.0 in Advanced Data Collection, while Semrush's score is lower at 8.2. Users on G2 appreciate Serpstat's ability to gather insights from various sources effectively.
- Users say that Semrush's Content Creation Tools are rated at 8.3, which is lower than Serpstat's 9.0. Reviewers highlight that Serpstat offers better Content Management features, making it easier to organize and schedule content.
- G2 users report that Serpstat has superior Social Analytics capabilities, with a score of 9.0 for Competitor Analysis, compared to Semrush's 8.9. Users mention that this feature helps them gain valuable insights into their competitors' social media strategies.
- Reviewers mention that Semrush's Quality of Support is rated at 8.6, which is significantly lower than Serpstat's 9.4. Users on G2 appreciate Serpstat's responsive customer service and helpful resources.
- Users report that both platforms offer robust Reporting features, but Serpstat's Custom Reports score of 8.8 slightly edges out Semrush's 8.4. Reviewers say that Serpstat's reporting tools are more customizable, allowing for tailored insights that meet specific business needs.
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Pricing
Entry-Level Pricing
Semrush
Guru
$249.95
Per Month
For SMB and growing marketing agencies. With Guru you get all the Pro features plus: Content Marketing Toolkit, Branded reports, Historical Data, and Extended limits.
- 30,000 results per report
- 5,000 reports per day
- Display advertising research
Serpstat
Free Trial
Free Trial
Trying out Serpstat with a free trial is an excellent way to experience it.
- Seats: 1
Free Trial
Semrush
Free Trial is available
Serpstat
Free Trial is available
Ratings
Meets Requirements
8.9
2,154
9.1
413
Ease of Use
8.4
2,172
8.8
416
Ease of Setup
8.6
1,384
9.0
197
Ease of Admin
8.6
1,121
8.9
192
Quality of Support
8.6
1,868
9.4
376
Has the product been a good partner in doing business?
8.8
1,104
9.4
184
Product Direction (% positive)
8.9
2,063
9.1
400
Features by Category
Metrics
8.4
378
Not enough data
8.3
372
Not enough data
7.9
359
Not enough data
7.7
332
Not enough data
7.4
321
Not enough data
7.6
317
Not enough data
7.5
317
Not enough data
7.6
328
Not enough data
7.2
313
Not enough data
Reporting
8.1
369
Not enough data
8.2
358
Not enough data
7.8
342
Not enough data
7.8
343
Not enough data
7.9
339
Not enough data
7.7
319
Not enough data
8.1
355
Not enough data
Other
7.8
331
Not enough data
8.1
343
Not enough data
7.8
334
Not enough data
8.1
336
Not enough data
7.5
302
Not enough data
7.1
282
Not enough data
7.7
300
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
7.7
310
Not enough data
7.5
301
Not enough data
8.5
353
Not enough data
8.3
345
Not enough data
Social Analytics
8.9(won by default)
264
Not enough data
8.5(won by default)
246
Not enough data
8.8(won by default)
251
Not enough data
8.2(won by default)
220
Not enough data
Feature Not Available
Not enough data
8.1(won by default)
190
Not enough data
8.1(won by default)
187
Not enough data
Reports & Dashboards
8.4(won by default)
250
Not enough data
8.9(won by default)
257
Not enough data
8.7(won by default)
244
Not enough data
7.8(won by default)
183
Not enough data
Agentic AI - Social Media Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Grammar
8.7
107
Not enough data
8.4
108
Not enough data
8.5
106
Not enough data
Formatting
8.2
105
Not enough data
8.1
100
Not enough data
8.0
96
Not enough data
Content
8.6
113
Not enough data
8.4
107
Not enough data
7.6
90
Not enough data
Product Type
8.5
99
Not enough data
7.9
98
Not enough data
Generative AI
8.3
23
Not enough data
8.0
19
Not enough data
Listing Management
8.5
213
|
Verified
Not enough data
8.2
209
|
Verified
Not enough data
8.4
212
|
Verified
Not enough data
8.5
224
|
Verified
Not enough data
Performance
8.3
230
|
Verified
Not enough data
8.7
233
|
Verified
Not enough data
Local Search Optimization
8.9
498
|
Verified
Not enough data
8.4
460
|
Verified
Not enough data
8.4
432
|
Verified
Not enough data
8.3
443
|
Verified
Not enough data
8.0
430
|
Verified
Not enough data
8.8
488
|
Verified
Not enough data
Platform Basics
8.5
470
Not enough data
8.6
487
Feature Not Available
Agentic AI - Competitive Intelligence
Not enough data
Not enough data
Platform Data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
444
Not enough data
Platform Content
7.4
387
Not enough data
Platform Reporting
8.1
456
Not enough data
8.4
467
9.3
5
Platform Basics
8.7
91
Not enough data
8.2
88
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
80
Not enough data
8.5
91
Not enough data
Content Planning
Feature Not Available
Not enough data
8.4
84
Not enough data
8.8
94
Not enough data
Marketing Campaign Performance
8.5
67
Not enough data
8.7
69
Not enough data
Agentic AI - Marketing Calendar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Other Features
8.5
92
Not enough data
8.9
78
Not enough data
SEO Auditing & Monitoring
8.8
820
9.0
32
9.1
672
8.9
26
8.9
657
8.8
25
8.9
658
9.0
26
Agentic AI - SEO Tools
7.2
6
Not enough data
6.4
6
Not enough data
6.9
6
Not enough data
6.9
6
Not enough data
6.7
6
Not enough data
6.7
6
Not enough data
6.9
6
Not enough data
SEO Content & Rankings
8.2
1287
8.5
319
9.1
1386
9.0
337
8.9
1313
8.9
324
8.3
733
8.5
31
8.6
644
8.6
21
SEO Reporting
8.9
1362
8.9
320
8.6
816
9.1
34
8.4
771
8.8
31
7.9
654
8.9
22
Generative AI
6.7
221
Not enough data
6.8
220
Feature Not Available
Content & Collaboration
8.7
181
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.0
169
Not enough data
Feature Not Available
Not enough data
8.2
151
Not enough data
Social Management
8.7
218
Not enough data
8.8
212
Not enough data
Feature Not Available
Not enough data
8.4
209
Not enough data
7.8
186
Not enough data
8.0
160
Not enough data
7.7
132
Not enough data
Agentic AI - Social Media Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
102
Not enough data
Geographic Coverage
Feature Not Available
Not enough data
8.2
88
Not enough data
8.1
80
Not enough data
Reporting
8.9
119
Not enough data
Feature Not Available
Not enough data
9.0
108
Not enough data
9.1
117
Not enough data
Agentic AI - Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
8.1
8
Not enough data
8.0
9
Not enough data
Platform Interoperability
8.5
75
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
8.8
89
Not enough data
Campaign Management
9.0
87
Not enough data
8.7
86
Not enough data
8.7
86
Not enough data
8.5
79
Not enough data
8.6
80
Not enough data
8.5
81
Not enough data
8.5
79
Not enough data
8.4
81
Not enough data
8.3
80
Not enough data
8.5
84
Not enough data
8.5
80
Not enough data
8.1
78
Not enough data
8.3
80
Not enough data
Targeting
8.6
82
Not enough data
8.5
78
Not enough data
8.5
77
Not enough data
8.7
77
Not enough data
Platform
8.5
80
Not enough data
8.7
87
Not enough data
9.0
86
Not enough data
9.0
87
Not enough data
8.7
83
Not enough data
8.6
82
Not enough data
8.4
77
Not enough data
8.5
79
Not enough data
8.6
82
Not enough data
Grammar Tools
8.4
18
Not enough data
9.0
21
Not enough data
8.0
17
Not enough data
Writing Support
7.4
19
Not enough data
8.3
18
Not enough data
7.4
19
Not enough data
7.7
19
Not enough data
Software Availability
8.5
19
Not enough data
8.3
18
Not enough data
7.1
19
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data collection
7.6
162
9.7
5
8.1
189
|
Verified
9.7
5
8.2
180
|
Verified
9.7
5
7.6
162
|
Verified
9.7
5
8.1
180
10.0
6
Segment Trending
8.7
209
|
Verified
10.0
7
8.1
199
|
Verified
9.7
5
8.4
204
|
Verified
10.0
6
7.4
167
10.0
5
Analysis
8.3
199
10.0
6
8.6
221
|
Verified
9.8
7
8.3
182
|
Verified
9.7
6
Platform
8.7
223
|
Verified
10.0
7
8.4
203
|
Verified
9.2
6
7.7
179
|
Verified
9.3
5
8.3
201
|
Verified
10.0
6
8.1
176
|
Verified
9.3
5
8.2
172
Not enough data
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.6
119
Not enough data
7.7
104
Not enough data
8.4
120
Not enough data
Platform Data
8.2
108
Not enough data
8.5
114
Not enough data
8.7
123
Not enough data
8.4
109
Not enough data
Agentic AI - Operational Risk Management
Not enough data
Not enough data
Planning
7.8
180
Not enough data
Publishing
7.7
182
Not enough data
Social Media
7.6
181
Not enough data
Planning
7.9
304
Not enough data
Generative AI
7.4
88
Not enough data
7.0
86
Not enough data
7.0
87
Not enough data
6.4
85
Not enough data
6.3
84
Not enough data
Agentic AI - Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Feature Not Available
Not enough data
8.2
597
Not enough data
Feature Not Available
8.7
5
Metrics
Feature Not Available
Not enough data
8.2
587
Not enough data
8.3
574
Not enough data
8.0
515
Not enough data
7.8
513
Not enough data
8.9
646
Not enough data
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.8
321
|
Verified
Not enough data
8.4
341
|
Verified
Not enough data
8.1
335
|
Verified
Not enough data
8.1
313
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.4
325
|
Verified
Not enough data
8.7
363
|
Verified
Not enough data
7.8
300
|
Verified
Not enough data
8.1
314
|
Verified
Not enough data
8.3
337
|
Verified
Not enough data
7.9
289
|
Verified
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Semrush and Serpstat are categorized as Paid Search Intelligence, Competitive Intelligence, Content Creation, Local SEO, Market Intelligence, Content Analytics, and SEO Tools
Unique Categories
Serpstat has no unique categories
Reviews
Reviewers' Company Size
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Serpstat
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
29.9%
Information Technology and Services
8.7%
Computer Software
8.0%
Internet
4.2%
Retail
3.6%
Other
45.5%
Marketing and Advertising
26.6%
Internet
14.0%
Information Technology and Services
6.7%
Computer Software
6.2%
Consumer Goods
2.7%
Other
43.9%
Most Helpful Reviews
Semrush
Most Helpful Favorable Review
Paul B.
Verified User in Education Management
What I enjoy the most about this tool is how the dashboard is constructed. It's put together in a logical sequence of how you would most likely use the tool. Just like someone searching the web, you start with a broad term to see what results you get....
Most Helpful Critical Review
MacKenzie B.
Verified User in Mechanical or Industrial Engineering
In my years of using SEO tools, I've seen various changes and adaptations to platforms, but SEMrush's latest move to increase fees by 110% in one month left me highly disappointed. SEMrush's UI is cluttered and feels like it was designed in the 1990's....
Serpstat
Most Helpful Favorable Review
Verified User in Internet
I recently started using Serpstat for content planning, and it's been a blast. All you need to do is to find all question keywords people use to look up a certain website. Voila, you've got a plan for a few months: just answer all these questions and you've...
Most Helpful Critical Review
James H.
Verified User in Computer Software
There data is out of date and not complete, and as such, I can no longer recommend Serpstat. I have now subscribed to SEM Rush, and their data set is amazing.
Paul B.
Verified User in Education Management
What I enjoy the most about this tool is how the dashboard is constructed. It's put together in a logical sequence of how you would most likely use the tool. Just like someone searching the web, you start with a broad term to see what results you get....
Verified User in Internet
I recently started using Serpstat for content planning, and it's been a blast. All you need to do is to find all question keywords people use to look up a certain website. Voila, you've got a plan for a few months: just answer all these questions and you've...
MacKenzie B.
Verified User in Mechanical or Industrial Engineering
In my years of using SEO tools, I've seen various changes and adaptations to platforms, but SEMrush's latest move to increase fees by 110% in one month left me highly disappointed. SEMrush's UI is cluttered and feels like it was designed in the 1990's....
James H.
Verified User in Computer Software
There data is out of date and not complete, and as such, I can no longer recommend Serpstat. I have now subscribed to SEM Rush, and their data set is amazing.
Discussions
Nuclear Power & Lighting Electrical Engineers Ltd
3 comments
HM
Nuclear Power Lighting Electrical EngineeringRead more
What can SEMrush do?
3 comments
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
Does SEMrush have a free plan?
3 comments
BB
Yes they have a free plan where you can add 1 website.Read more
What is Serpstat used for?
3 comments
SS
analyzes our competitor ads and conducts long-tail keyword research,Read more
Will you have any sales in future?
1 comment
Official Response from Serpstat
Hi Alex,
We will be happy to have you back and provide you with a personal offer as our recent customer. Please, get in touch via email v.alokhin@serpstat.comRead more
Serpstat has no more discussions with answers
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