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- Salesforce Marketing Cloud Intelligence (formerly Datorama)-vs-TapClicks
Compare Salesforce Marketing Cloud Intelligence (formerly Datorama) and TapClicks 
Salesforce Marketing Cloud Intelligence (formerly Datorama)
Optimized for quick response
At a Glance
Market Segments
Mid-Market (51.6% of reviews)
Small-Business (61.5% of reviews)
Entry-Level Pricing
$3,000.00 Per Month
Free 5 Clients
Salesforce Marketing Cloud Intelligence (formerly Datorama)
Star Rating
(138)4.2 out of 5
Market Segments
Mid-Market (51.6% of reviews)
Entry-Level Pricing
$3,000.00 Per Month
Browse all 3 pricing plansTapClicks
Star Rating
(334)4.3 out of 5
Market Segments
Small-Business (61.5% of reviews)
Entry-Level Pricing
Free 5 Clients
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Salesforce Marketing Cloud Intelligence excels in data collection with a score of 9.1, allowing for comprehensive insights, while TapClicks, with a score of 8.7, is noted for its robust customer insights but falls slightly behind in this area.
- Reviewers mention that TapClicks offers a more user-friendly experience, achieving an ease of use score of 8.5 compared to Salesforce's 8.0, making it a preferred choice for small businesses looking for straightforward implementation.
- G2 users highlight Salesforce Marketing Cloud Intelligence's superior reporting capabilities, with a score of 9.0 for reports and dashboards, while TapClicks scores 9.1, indicating a close competition but with TapClicks slightly edging out in this specific feature.
- Users on G2 note that Salesforce's predictive analytics feature, scoring 7.9, is beneficial for forecasting marketing trends, although TapClicks, with a score of 7.8, provides solid predictive capabilities but lacks some advanced features that Salesforce offers.
- Reviewers mention that TapClicks shines in campaign tracking, with a strong emphasis on multichannel tracking (score of 8.9), while Salesforce Marketing Cloud Intelligence also performs well but is perceived as more complex to navigate in this area.
- Users say that Salesforce Marketing Cloud Intelligence has a more extensive integration capability, particularly with CRM systems, which is crucial for larger organizations, while TapClicks, although effective, is often seen as more limited in this aspect.
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Pricing
Entry-Level Pricing
Salesforce Marketing Cloud Intelligence (formerly Datorama)
Starter
$3,000.00
Per Month
per org, billed annually
- Marketplace
- Data Integration Engine
- Harmonization Center
TapClicks
TapClicks - TapFree
Free
5 Clients
With TapFree, you get access to our marketing data, reporting, and SEO tools, all at zero-cost. Includes up to 5 Client Licenses and Unlimited Users!
- Quickly Build Client Reports
- Automate Report Delivery
- Eliminate Manual Tasks
Free Trial
Salesforce Marketing Cloud Intelligence (formerly Datorama)
No trial information availableTapClicks
Free Trial is available
Ratings
Meets Requirements
8.5
98
8.5
254
Ease of Use
8.0
107
8.5
254
Ease of Setup
7.4
71
7.7
173
Ease of Admin
7.4
58
8.5
168
Quality of Support
8.1
86
8.7
239
Has the product been a good partner in doing business?
8.4
54
9.1
163
Product Direction (% positive)
7.2
91
8.8
237
Features by Category
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution Modeling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.7
29
|
Verified
8.2
132
|
Verified
9.1
40
|
Verified
8.7
166
|
Verified
8.4
34
|
Verified
8.1
134
|
Verified
8.9
38
|
Verified
8.8
154
|
Verified
7.9
15
|
Verified
8.1
48
8.1
15
8.3
20
Campaign Activity
8.9
36
|
Verified
8.6
170
|
Verified
9.0
42
|
Verified
9.1
181
|
Verified
8.4
29
|
Verified
8.1
115
|
Verified
9.1
39
|
Verified
8.8
151
|
Verified
8.4
30
|
Verified
8.2
118
|
Verified
7.9
14
|
Verified
7.7
39
|
Verified
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Salesforce Marketing Cloud Intelligence (formerly Datorama) and TapClicks are categorized as Marketing Analytics
Unique Categories
Salesforce Marketing Cloud Intelligence (formerly Datorama) is categorized as Attribution
TapClicks is categorized as E-Commerce Analytics and ETL Tools
Reviews
Reviewers' Company Size
Salesforce Marketing Cloud Intelligence (formerly Datorama)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
TapClicks
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
50.0%
Internet
9.7%
Computer Software
6.5%
Financial Services
4.8%
Information Technology and Services
4.0%
Other
25.0%
Marketing and Advertising
72.8%
Broadcast Media
2.6%
Hospitality
2.2%
Information Technology and Services
1.6%
Retail
1.3%
Other
19.6%
Most Helpful Reviews
Salesforce Marketing Cloud Intelligence (formerly Datorama)
Most Helpful Favorable Review
Milija B.
Verified User in Cosmetics
It is best for reviewing your entire account and its specialty is to see the budget of each account and what you can do with that budget.
Most Helpful Critical Review
Albert H.
Verified User in Consulting
Custom development and maintenance can be a bit rough
TapClicks
Most Helpful Favorable Review
Jerremy N.
Verified User in Electrical/Electronic Manufacturing
It provides a concise way to showcase data among multiple sources. Widgets are easy to create and revise. Constant updates and new connections. It provides both dashboard visualizations and quick reports.
Most Helpful Critical Review
Adam V.
Verified User in Higher Education
At times I found the system to be a little inflexible and set up is a bit time consuming. There were also a few bugs that they were working out which we encountered (for example, the custom formulas never seemed to work). But the team assured us we're going...
Milija B.
Verified User in Cosmetics
It is best for reviewing your entire account and its specialty is to see the budget of each account and what you can do with that budget.
Jerremy N.
Verified User in Electrical/Electronic Manufacturing
It provides a concise way to showcase data among multiple sources. Widgets are easy to create and revise. Constant updates and new connections. It provides both dashboard visualizations and quick reports.
Albert H.
Verified User in Consulting
Custom development and maintenance can be a bit rough
Adam V.
Verified User in Higher Education
At times I found the system to be a little inflexible and set up is a bit time consuming. There were also a few bugs that they were working out which we encountered (for example, the custom formulas never seemed to work). But the team assured us we're going...
Alternatives
Discussions
Salesforce Marketing Cloud Intelligence (formerly Datorama) has no discussions with answers
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1 comment
Official Response from TapClicks
Absolutely! Our goal is to tell the most meaningful story, based on the needs of the person receiving the insights. We give you information you can use at...Read more
Are you a truly Unified Marketing Platform?
1 comment
Official Response from TapClicks
Yes! TapClicks is a unified marketing platform that can help you automate and streamline many marketing tasks. Here are the 4 parts of our Unified Marketing...Read more
What is TapClicks used for?
1 comment
Official Response from TapClicks
TapClicks is designed as a comprehensive, all-in-one MarTech platform that significantly streamlines the way marketers manage their operations. It's used for...Read more
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