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- Account-Based Direct Mail Software
- PFL Direct Mail Platform
- Sendoso
- PFL Direct Mail Platform-vs-Sendoso
Compare PFL Direct Mail Platform and Sendoso 
At a Glance
Market Segments
Mid-Market (52.6% of reviews)
Mid-Market (63.9% of reviews)
Entry-Level Pricing
Contact Us Per Year
No pricing available
PFL Direct Mail Platform
Star Rating
(174)4.2 out of 5
Market Segments
Mid-Market (52.6% of reviews)
Entry-Level Pricing
Contact Us Per Year
Learn more about PFL Direct Mail PlatformSendoso
Star Rating
(1,176)4.5 out of 5
Market Segments
Mid-Market (63.9% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about SendosoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that the PFL Direct Mail Platform excels in Direct Mail Design with a score of 8.9, while Sendoso received a slightly lower score of 8.4. Reviewers mention that PFL's design tools are intuitive and user-friendly, making it easier to create visually appealing mail pieces.
- Reviewers mention that Sendoso outperforms in Personalized Messaging, scoring 9.0 compared to PFL's 8.7. Users on G2 appreciate Sendoso's ability to tailor messages effectively, enhancing engagement with recipients.
- Users say that PFL Direct Mail Platform offers superior Warehousing capabilities, scoring 9.0, while Sendoso scored 8.0. Reviewers highlight PFL's efficient inventory management and storage solutions as a significant advantage for businesses with high-volume direct mail needs.
- G2 users report that Sendoso has a more robust Analytics & Reporting feature, scoring 8.0 compared to PFL's 7.5. Users mention that Sendoso's dashboards provide clearer insights into campaign performance, which helps in making data-driven decisions.
- Users report that PFL Direct Mail Platform has a better score in Fulfillment with 8.9, while Sendoso scored 8.2. Reviewers say that PFL's fulfillment process is streamlined and reliable, ensuring timely delivery of direct mail campaigns.
- Reviewers mention that Sendoso shines in Budget Management, scoring 8.5 compared to PFL's 7.9. Users appreciate Sendoso's budgeting tools that help track spending and optimize marketing budgets effectively.
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Pricing
Entry-Level Pricing
PFL Direct Mail Platform
PFL Direct Mail Platform
Contact Us
Per Year
Boost engagement with an end-to-end solution that personalizes and automates your direct mail programs.
- Personalized Direct Mail
Sendoso
No pricing availableFree Trial
PFL Direct Mail Platform
No trial information availableSendoso
Free Trial is available
Ratings
Meets Requirements
8.5
152
9.0
927
Ease of Use
8.1
151
8.8
939
Ease of Setup
7.1
79
8.6
398
Ease of Admin
7.7
83
8.7
317
Quality of Support
8.8
153
9.0
820
Has the product been a good partner in doing business?
8.7
84
8.9
319
Product Direction (% positive)
8.0
144
8.6
879
Features by Category
Logistics
8.9
46
8.4
151
8.5
52
8.6
164
8.7
42
8.4
130
8.3
50
8.2
192
Testing & Tracking
7.9
38
8.2
101
7.5
44
8.0
157
7.5
22
7.8
91
Agentic AI - Direct Mail Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
9.0
14
8.1
151
8.1
14
7.9
134
8.9
17
8.2
159
8.6
15
8.1
148
Reporting
7.7
15
8.5
172
6.7
11
8.0
137
Platform Additional Functionality
7.8
12
8.3
114
7.9
16
8.4
137
8.5
14
8.6
149
7.8
12
8.3
114
7.5
12
8.2
93
7.5
8
8.5
95
8.2
13
8.1
102
Platform Basics
8.5
35
8.8
364
7.9
27
8.5
313
Platform Data
7.4
29
8.0
271
Platform Additional Functionality
8.2
35
8.1
290
8.3
38
8.1
286
Supporting Features
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Rewards & Incentives
Not enough data
8.4
150
Not enough data
8.2
154
Not enough data
7.8
149
Not enough data
8.1
146
Not enough data
8.5
151
Not enough data
8.2
150
Not enough data
8.6
150
Not enough data
8.3
148
Not enough data
7.9
139
Agentic AI - Rewards and Incentives
Not enough data
Not enough data
Not enough data
Not enough data
Logistics - Print Fulfillment
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Print Fulfillment Services
Not enough data
Not enough data
Customization - Print Fulfillment
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
PFL Direct Mail Platform and Sendoso are categorized as Account-Based Direct Mail, Promotional Product Management, and Direct Mail Automation
Unique Categories
PFL Direct Mail Platform is categorized as Salesforce AppExchange Apps, Print Fulfillment Services, and Print On Demand
Sendoso is categorized as Rewards and Incentives
Reviews
Reviewers' Company Size
PFL Direct Mail Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sendoso
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
26.6%
Marketing and Advertising
12.7%
Information Technology and Services
8.7%
Financial Services
6.9%
Telecommunications
4.6%
Other
40.5%
Computer Software
38.8%
Information Technology and Services
20.0%
Marketing and Advertising
8.9%
Computer & Network Security
3.5%
Financial Services
3.0%
Other
25.9%
Most Helpful Reviews
PFL Direct Mail Platform
Most Helpful Favorable Review
Steven S.
Verified User in Computer Software
PFL makes direct mail programs almost effortless. Once you're up an running you can just sit back and relax knowing every facet of your direct mail program will be automated. No more calling Fedex with tracking numbers, no more manually changing SFDC...
Most Helpful Critical Review
Verified User in Internet
Onboarding wasn't set up to drive the proper use of the tool.
Sendoso
Most Helpful Favorable Review
Colleen J.
Verified User in Computer Software
Sendoso has helped elevate our ABM program by offering personalized, thoughtful, and timely demand-generation campaigns for brand awareness, pipeline development, and deal velocity. We're empowered to be creative while trusting the Sendoso team to execute...
Most Helpful Critical Review
Amrita G.
Verified User in Computer Software
There are 2 things that have not gone well with our team's experience with Sendoso: 1) Estimated shipping fees and actual shipping fees can vary a TON. In one instance we spent over $10k in shipping fees to Europe because the actual cost was more than 3x...
Steven S.
Verified User in Computer Software
PFL makes direct mail programs almost effortless. Once you're up an running you can just sit back and relax knowing every facet of your direct mail program will be automated. No more calling Fedex with tracking numbers, no more manually changing SFDC...
Colleen J.
Verified User in Computer Software
Sendoso has helped elevate our ABM program by offering personalized, thoughtful, and timely demand-generation campaigns for brand awareness, pipeline development, and deal velocity. We're empowered to be creative while trusting the Sendoso team to execute...
Verified User in Internet
Onboarding wasn't set up to drive the proper use of the tool.
Amrita G.
Verified User in Computer Software
There are 2 things that have not gone well with our team's experience with Sendoso: 1) Estimated shipping fees and actual shipping fees can vary a TON. In one instance we spent over $10k in shipping fees to Europe because the actual cost was more than 3x...
Alternatives
Discussions
How can I tell if the PFL solution is driving results?
2 comments
Official Response from PFL Direct Mail Platform
With our tight CRM/MAP integrations, you can track operational performance (product deliverability) and campaign performance (response rates) right in your...Read more
Do you have international shipping?
1 comment
Official Response from PFL Direct Mail Platform
Yes, we have distribution centers in North America, Asia, India and coming soon - Europe. Read more
Can I send alcohol?
1 comment
Official Response from PFL Direct Mail Platform
PFL can send wine and champagne to most states. We have a process in place to scrub out attempted deliveries to dry states or counties, protecting you and...Read more
How does the integration with Hubspot work?
3 comments
LM
It's not as extensive as what they have with Salesforce, but the capabilities it does have are reliable and easy to use.Read more
How can I use this to get more engagement from my "upsell-able" customers?
2 comments
JB
Our renewals team will utilize Sendoso to continue to build rapport and craft campaigns tailored to certain 'up-sellable' opportunities. I know my answer is...Read more
Whats the most creative thing you've used sendoso for?
2 comments
JB
We sent out congratulatory boxes to our qualifying sales team for a successful year in outstanding achievement. Read more
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