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- Account-Based Direct Mail Software
- PFL Direct Mail Platform
- Reachdesk
- PFL Direct Mail Platform-vs-Reachdesk
Compare PFL Direct Mail Platform and Reachdesk 
At a Glance
Market Segments
Mid-Market (52.6% of reviews)
Mid-Market (66.3% of reviews)
Entry-Level Pricing
Contact Us Per Year
No pricing available
PFL Direct Mail Platform
Star Rating
(174)4.2 out of 5
Market Segments
Mid-Market (52.6% of reviews)
Entry-Level Pricing
Contact Us Per Year
Learn more about PFL Direct Mail PlatformReachdesk
Star Rating
(907)4.4 out of 5
Market Segments
Mid-Market (66.3% of reviews)
Entry-Level Pricing
No pricing available
Learn more about ReachdeskSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that the PFL Direct Mail Platform excels in Direct Mail Design with a score of 8.9, while Reachdesk received a slightly lower score of 8.3. Reviewers mention that PFL's design tools are intuitive and user-friendly, making it easier to create visually appealing mail pieces.
- Reviewers mention that Reachdesk outshines in Ease of Use with a score of 8.9 compared to PFL's 8.1. Users on G2 appreciate Reachdesk's straightforward interface, which simplifies the process of managing campaigns and tracking results.
- G2 users highlight that Reachdesk offers superior Quality of Support with a score of 9.1, while PFL scored 8.8. Users report that Reachdesk's support team is responsive and helpful, providing timely assistance when needed.
- Users say that PFL Direct Mail Platform has a robust Fulfillment process, scoring 8.9, which is slightly higher than Reachdesk's 8.7. Reviewers mention that PFL's fulfillment capabilities are reliable and efficient, ensuring timely delivery of direct mail campaigns.
- Reviewers mention that Reachdesk provides better Analytics & Reporting features with a score of 8.1, compared to PFL's 8.3. Users on G2 appreciate Reachdesk's detailed reporting capabilities, which help in analyzing campaign performance effectively.
- Users report that PFL Direct Mail Platform offers excellent Inventory Management with a score of 8.6, while Reachdesk scored 8.3. Reviewers say that PFL's inventory tools are comprehensive, allowing for better tracking and management of marketing materials.
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Pricing
Entry-Level Pricing
PFL Direct Mail Platform
PFL Direct Mail Platform
Contact Us
Per Year
Boost engagement with an end-to-end solution that personalizes and automates your direct mail programs.
- Personalized Direct Mail
Reachdesk
No pricing availableFree Trial
PFL Direct Mail Platform
No trial information availableReachdesk
No trial information availableRatings
Meets Requirements
8.5
152
8.7
697
Ease of Use
8.1
151
8.9
704
Ease of Setup
7.1
79
8.8
312
Ease of Admin
7.7
83
9.0
218
Quality of Support
8.8
153
9.1
623
Has the product been a good partner in doing business?
8.7
84
9.2
215
Product Direction (% positive)
8.0
144
8.7
631
Features by Category
Logistics
8.9
46
8.3
164
8.5
52
8.5
169
8.7
42
8.5
142
8.3
50
8.2
175
Testing & Tracking
7.9
38
8.0
141
7.5
44
8.1
164
7.5
22
7.4
120
Agentic AI - Direct Mail Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
9.0
14
8.2
140
8.1
14
8.2
138
8.9
17
8.7
149
8.6
15
8.3
141
Reporting
7.7
15
8.5
149
6.7
11
7.8
132
Platform Additional Functionality
7.8
12
8.2
118
7.9
16
8.6
131
8.5
14
8.3
128
7.8
12
7.9
97
7.5
12
7.7
85
7.5
8
7.8
91
8.2
13
7.9
101
Platform Basics
8.5
35
8.7
315
7.9
27
8.5
292
Platform Data
7.4
29
8.0
262
Platform Additional Functionality
8.2
35
8.1
256
8.3
38
7.9
256
Supporting Features
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Rewards & Incentives
Not enough data
8.7
91
Not enough data
8.8
90
Not enough data
8.0
89
Not enough data
8.6
89
Not enough data
8.6
87
Not enough data
8.3
86
Not enough data
8.4
88
Not enough data
8.5
84
Not enough data
8.2
83
Agentic AI - Rewards and Incentives
Not enough data
Not enough data
Not enough data
Not enough data
Logistics - Print Fulfillment
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Print Fulfillment Services
Not enough data
Not enough data
Customization - Print Fulfillment
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
PFL Direct Mail Platform and Reachdesk are categorized as Account-Based Direct Mail, Promotional Product Management, and Direct Mail Automation
Unique Categories
PFL Direct Mail Platform is categorized as Salesforce AppExchange Apps, Print Fulfillment Services, and Print On Demand
Reachdesk is categorized as Rewards and Incentives
Reviews
Reviewers' Company Size
PFL Direct Mail Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Reachdesk
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
26.6%
Marketing and Advertising
12.7%
Information Technology and Services
8.7%
Financial Services
6.9%
Telecommunications
4.6%
Other
40.5%
Computer Software
36.2%
Information Technology and Services
25.2%
Marketing and Advertising
13.5%
Financial Services
3.7%
Computer & Network Security
3.7%
Other
17.7%
Most Helpful Reviews
PFL Direct Mail Platform
Most Helpful Favorable Review
Steven S.
Verified User in Computer Software
PFL makes direct mail programs almost effortless. Once you're up an running you can just sit back and relax knowing every facet of your direct mail program will be automated. No more calling Fedex with tracking numbers, no more manually changing SFDC...
Most Helpful Critical Review
Verified User in Computer Software
If your Salesforce data is inaccurate, it can make mail automation challenging/impossible. Instead, you should be prepared to send through orders via batches and lists.
Reachdesk
Most Helpful Favorable Review
Mark J.
Verified User in Marketing and Advertising
Reachdesk is the number one tool out there for global account-based marketing campaigns. It has allowed the marketing and BDR teams to be a lot more targeted due to regional marketplaces and increase their efficiency of running ABM programs. The tool is...
Most Helpful Critical Review
Verified User in Computer & Network Security
It is much more of a hassle to send any real gift and users are unable to claim from a slew of options. No notifications for gifts claimed, shipped, or delivered.
Steven S.
Verified User in Computer Software
PFL makes direct mail programs almost effortless. Once you're up an running you can just sit back and relax knowing every facet of your direct mail program will be automated. No more calling Fedex with tracking numbers, no more manually changing SFDC...
Mark J.
Verified User in Marketing and Advertising
Reachdesk is the number one tool out there for global account-based marketing campaigns. It has allowed the marketing and BDR teams to be a lot more targeted due to regional marketplaces and increase their efficiency of running ABM programs. The tool is...
Verified User in Computer Software
If your Salesforce data is inaccurate, it can make mail automation challenging/impossible. Instead, you should be prepared to send through orders via batches and lists.
Verified User in Computer & Network Security
It is much more of a hassle to send any real gift and users are unable to claim from a slew of options. No notifications for gifts claimed, shipped, or delivered.
Alternatives
Discussions
How can I tell if the PFL solution is driving results?
2 comments
Official Response from PFL Direct Mail Platform
With our tight CRM/MAP integrations, you can track operational performance (product deliverability) and campaign performance (response rates) right in your...Read more
Do you have international shipping?
1 comment
Official Response from PFL Direct Mail Platform
Yes, we have distribution centers in North America, Asia, India and coming soon - Europe. Read more
Can I send alcohol?
1 comment
Official Response from PFL Direct Mail Platform
PFL can send wine and champagne to most states. We have a process in place to scrub out attempted deliveries to dry states or counties, protecting you and...Read more
What are the most common reactions you receive from prospects? Has anyone ever refused a gift?
1 comment
MH
Typically prospects are pretty excited and surprised by their gifts, but we have had a few people refuse the gift due to legalities within their company....Read more
Reachdesk has no more discussions with answers
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