Introducing G2.ai, the future of software buying.Try now
Compare Payload CMS and Sanity 
At a Glance
Market Segments
Small-Business (86.2% of reviews)
Small-Business (72.8% of reviews)
Entry-Level Pricing
Free
Free
Payload CMS
Star Rating
(59)4.9 out of 5
Market Segments
Small-Business (86.2% of reviews)
Entry-Level Pricing
Free
Browse all 4 pricing plansSanity
Star Rating
(902)4.7 out of 5
Market Segments
Small-Business (72.8% of reviews)
Entry-Level Pricing
Free
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Sanity excels in its content authoring capabilities, scoring 9.1, while Payload CMS shines with a perfect score of 10.0, indicating that users find Payload's authoring tools more intuitive and feature-rich.
- Reviewers mention that Payload CMS offers superior versioning features, achieving a score of 10.0 compared to Sanity's 8.7, which suggests that users appreciate Payload's ability to manage content revisions more effectively.
- G2 users highlight that Payload CMS has a more robust approval process, scoring a perfect 10.0, while Sanity's score of 8.2 indicates that users may find Sanity's approval workflows less comprehensive.
- Users on G2 report that Payload CMS provides better internal search functionality, with a score of 9.7 versus Sanity's 8.2, suggesting that users find it easier to locate content within Payload.
- Reviewers mention that Sanity's developer tools are highly rated at 9.4, indicating a strong preference among developers for its flexibility and customization options, while Payload CMS, although strong, does not match this level of developer satisfaction.
- Users say that Payload CMS's API integrations are top-notch, scoring a perfect 10.0, which contrasts with Sanity's score of 8.9, indicating that users find Payload's integration capabilities more extensive and easier to implement.
Featured Products
Sponsored
Kontent.ai
(148)
E-Commerce Platforms
Visit Website
Pricing
Entry-Level Pricing
Payload CMS
Self-Hosted
Free
Get started in one-line: $ npx create-payload-app
- Completely free and open-source
- GraphQL, REST, and Local APIs
- Easily customizable ReactJS Admin
Sanity
Free forever
Free
For individuals experimenting or shipping smaller projects.
- 20 user seats included
- 2 datasets (public)
- Unlimited content types and locales
Free Trial
Payload CMS
Free Trial is available
Sanity
Free Trial is available
Ratings
Meets Requirements
9.4
56
9.0
698
Ease of Use
9.0
56
8.6
711
Ease of Setup
9.1
48
8.7
565
Ease of Admin
9.3
47
9.0
545
Quality of Support
9.3
55
8.9
559
Has the product been a good partner in doing business?
9.4
35
9.2
483
Product Direction (% positive)
10.0
55
9.4
625
Features by Category
Content
10.0
7
9.1
308
9.5
7
8.8
304
10.0
7
8.7
287
8.8
7
7.9
272
10.0
7
8.2
258
9.3
7
8.3
249
9.0
7
8.3
282
9.8
7
8.2
272
9.8
7
8.7
283
Design
8.3
6
7.1
237
8.6
7
7.7
232
9.2
6
7.9
236
9.8
7
9.1
278
Platform
9.8
7
8.5
269
9.5
7
8.5
253
9.8
7
8.8
273
9.8
7
8.5
274
9.8
7
8.5
248
9.3
7
7.9
233
8.1
7
7.6
237
10.0
7
8.9
275
Agentic AI - Web Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
6.9
34
Not enough data
6.2
32
Not enough data
5.9
29
Not enough data
6.3
36
Not enough data
8.8
39
Not enough data
7.3
30
Content Management
Not enough data
8.7
45
Not enough data
8.4
53
Not enough data
8.5
42
Design & Development
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
47
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
9.5
36
Not enough data
8.8
33
Not enough data
9.1
35
Management
Not enough data
9.2
34
Not enough data
7.7
30
Not enough data
8.9
34
Support
Not enough data
7.8
37
Not enough data
8.2
34
Not enough data
8.7
29
Publishing
8.9
25
8.6
351
9.1
35
8.0
313
6.8
12
5.6
215
Development
8.4
43
8.4
429
9.4
42
8.7
399
8.8
29
8.0
354
8.8
26
7.3
316
Analytics
8.6
40
8.1
340
9.2
44
8.2
362
Agentic AI - Headless CMS
Not enough data
Not enough data
Headless Commerce
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - E-Commerce Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Merchandising/Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Product Catalog
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Order Process
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Multi-Channel Support
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Enterprise Content Management (ECM)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
File Management
Not enough data
8.5
47
Not enough data
8.4
47
Not enough data
6.1
35
Not enough data
8.6
44
Not enough data
9.0
48
Not enough data
8.2
43
Not enough data
7.7
42
Not enough data
7.7
40
Not enough data
7.0
39
Not enough data
7.9
46
Not enough data
9.0
46
Not enough data
6.6
40
Workflow
Not enough data
7.9
43
Not enough data
8.0
43
Not enough data
7.9
38
Not enough data
8.0
39
Not enough data
7.9
36
Platform
Not enough data
8.1
40
Not enough data
8.7
45
Not enough data
7.8
39
Not enough data
7.3
38
Not enough data
8.9
45
Categories
Categories
Shared Categories
Payload CMS and Sanity are categorized as Headless CMS and Web Content Management
Unique Categories
Payload CMS is categorized as E-Commerce Platforms
Sanity is categorized as WebOps Platforms, Digital Experience Platforms (DXP), and Enterprise Content Management (ECM)
Reviews
Reviewers' Company Size
Payload CMS
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sanity
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
32.8%
Information Technology and Services
13.8%
Design
8.6%
Marketing and Advertising
6.9%
Internet
5.2%
Other
32.8%
Computer Software
19.9%
Information Technology and Services
12.1%
Marketing and Advertising
7.0%
Design
4.6%
Retail
3.2%
Other
53.2%
Most Helpful Reviews
Payload CMS
Most Helpful Favorable Review
Azamat K.
Verified User in Computer Software
It provides flexibility, custom content structuring and grouping fields. I love an easy-to-use API, SDKs, and comprehensive documentation. Extensibility! Developers can create custom plugins and hooks. User-friendly interface! And awesome design :)
Most Helpful Critical Review
Sanity
Most Helpful Favorable Review
Verified User in Information Technology and Services
Content migration from Legacy CMSes are easy Can create your own features/components as needed Deployment is catered to
Most Helpful Critical Review
Verified User in Gambling & Casinos
Sanity struggles and lags when documents/fields get large -- it's great for a blogger, but bad for wordier pages.
Azamat K.
Verified User in Computer Software
It provides flexibility, custom content structuring and grouping fields. I love an easy-to-use API, SDKs, and comprehensive documentation. Extensibility! Developers can create custom plugins and hooks. User-friendly interface! And awesome design :)
Verified User in Information Technology and Services
Content migration from Legacy CMSes are easy Can create your own features/components as needed Deployment is catered to
Verified User in Gambling & Casinos
Sanity struggles and lags when documents/fields get large -- it's great for a blogger, but bad for wordier pages.
Discussions
Payload CMS has no discussions with answers
What is sanity IO used for?
4 comments
CD
We’re using Sanity as our CMS for our international corporate website and sub-sites in several languages, and might also consider using it for our intranet. Read more
What is sanity software?
3 comments
HM
Sanity is a flexible, highly customizable content platform used to organize your content into categories, create logical relationships between content types,...Read more
What are the features of sanity testing?
1 comment
KM
Hi! I'm not sure I fully understand your question. Could you elaborate a bit? Thanks! Read more
Hunting for software insights?
With over 2.5 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
