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- Optimizely Web Experimentation-vs-Webtrends Optimize
Compare Optimizely Web Experimentation and Webtrends Optimize 
At a Glance
Market Segments
Mid-Market (47.7% of reviews)
Small-Business (43.2% of reviews)
Entry-Level Pricing
Contact Vendor
Free
Optimizely Web Experimentation
Star Rating
(407)4.2 out of 5
Market Segments
Mid-Market (47.7% of reviews)
Entry-Level Pricing
Contact Vendor
Learn more about Optimizely Web ExperimentationWebtrends Optimize
Star Rating
(204)4.8 out of 5
Market Segments
Small-Business (43.2% of reviews)
Entry-Level Pricing
Free
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Webtrends Optimize excels in Ease of Use with a score of 9.2 compared to Optimizely Web Experimentation's 8.2, making it more accessible for teams without extensive technical expertise.
- Reviewers mention that Webtrends Optimize offers superior Quality of Support, scoring 9.8, while Optimizely Web Experimentation lags behind at 8.0, indicating a more responsive and helpful support team for users of Webtrends.
- G2 users highlight that Webtrends Optimize shines in Segmentation capabilities, particularly in A/B Testing where it received a perfect score of 10.0, while Optimizely Web Experimentation scored 8.8, suggesting a more robust testing framework in Webtrends.
- Users on G2 report that Webtrends Optimize has a more comprehensive Personalization Engine, scoring 9.8 compared to 8.1 for Optimizely Web Experimentation, which allows for more tailored user experiences.
- Reviewers say that Optimizely Web Experimentation has a strong feature in Multivariate Testing with a score of 8.2, but Webtrends Optimize outperforms it with a score of 9.5, indicating a more advanced capability for complex testing scenarios.
- Users report that Webtrends Optimize provides better Analytics features, scoring 9.1 in Reporting and Analytics compared to 8.2 for Optimizely Web Experimentation, which suggests more insightful data analysis tools for marketers.
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Configuration Management
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Pricing
Entry-Level Pricing
Optimizely Web Experimentation
Enterprise
Contact Vendor
Customized For Your Business.
Webtrends Optimize
Unrestricted Experimentation for growing websites (less than 10k sessions per month)
Free
Unrestricted experimentation. As per our paid version, all tools & features are available to all users as standard. No hidden tiers or 'upgrades' required to access any functionality. Unlimited number of UI users per licence. Free to websites with less than 10,000 sessions per month.
- Unlimited testing - A/B, A/Bn, MVT, Split, Baseline
- Unlimited personalisation & targeting
- Social proof & product recommendations
Free Trial
Optimizely Web Experimentation
No trial information availableWebtrends Optimize
Free Trial is available
Ratings
Meets Requirements
8.4
295
9.5
162
Ease of Use
8.1
308
9.0
162
Ease of Setup
8.0
154
9.1
106
Ease of Admin
8.2
124
9.4
83
Quality of Support
8.0
251
9.8
163
Has the product been a good partner in doing business?
7.9
119
9.8
82
Product Direction (% positive)
7.8
270
9.3
153
Features by Category
Visitor Behavior
7.8
24
|
Verified
9.6
42
|
Verified
8.5
26
|
Verified
9.8
41
|
Verified
7.6
22
|
Verified
9.4
9
Templates
7.8
24
|
Verified
8.6
30
|
Verified
8.3
23
|
Verified
9.1
33
8.4
24
|
Verified
9.7
41
|
Verified
Personalization
7.6
23
|
Verified
9.6
36
|
Verified
7.7
26
|
Verified
9.5
40
|
Verified
7.9
21
|
Verified
9.4
33
|
Verified
Feature Not Available
8.9
6
7.5
20
|
Verified
9.7
38
|
Verified
7.0
19
|
Verified
9.6
35
|
Verified
9.0
24
|
Verified
9.8
44
|
Verified
8.6
22
|
Verified
9.7
39
|
Verified
Multichannel
8.5
26
|
Verified
9.8
40
|
Verified
6.9
20
|
Verified
Feature Not Available
8.9
25
|
Verified
9.6
39
|
Verified
Administration
8.0
22
|
Verified
9.1
36
|
Verified
8.5
22
|
Verified
9.7
42
|
Verified
8.2
22
|
Verified
9.4
39
|
Verified
8.1
23
|
Verified
9.4
36
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
8.8
21
10.0
29
8.1
14
9.6
27
Targeting
7.6
21
9.9
26
7.8
20
9.8
27
Triggered Content
7.8
16
9.9
24
Feature Not Available
Feature Not Available
7.4
13
10.0
23
Personalized Content
8.0
15
9.8
21
8.1
16
9.2
18
8.7
18
9.9
27
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
9.3
5
Not enough data
8.0
5
Not enough data
Not enough data
Not enough data
7.2
6
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
8.3
24
Not enough data
8.3
25
Not enough data
8.0
23
Not enough data
Functionality
8.0
25
Not enough data
8.5
26
Not enough data
7.6
26
Not enough data
Computing
7.9
66
8.6
61
6.4
60
7.6
54
6.9
71
7.9
64
Experimental Design
8.4
69
9.3
63
8.7
68
9.5
59
8.7
68
9.2
64
Analytics
8.2
67
8.8
66
5.7
61
Feature Not Available
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Optimizely Web Experimentation and Webtrends Optimize are categorized as Feature Management, Personalization Engines, E-Commerce Personalization, A/B Testing, and Personalization
Unique Categories
Optimizely Web Experimentation is categorized as Customer Data Platform (CDP) and Configuration Management
Webtrends Optimize has no unique categories
Reviews
Reviewers' Company Size
Optimizely Web Experimentation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Webtrends Optimize
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.1%
Information Technology and Services
9.3%
Financial Services
9.1%
Retail
8.1%
Marketing and Advertising
7.8%
Other
54.5%
Leisure, Travel & Tourism
12.6%
Retail
11.6%
Marketing and Advertising
11.6%
Financial Services
5.5%
Computer Software
5.5%
Other
53.3%
Most Helpful Reviews
Optimizely Web Experimentation
Most Helpful Favorable Review
Wissam Y.
Verified User in Marketing and Advertising
I liked Optimizely's user friendliness and the ability to drag and drop and edit A/B pages in real time. The fact that all you need adding a small meta script to the page and do the rest from the system itself is a big step to make this product what it is....
Most Helpful Critical Review
Vladimir B.
Verified User in Computer Software
I've used Optimizely for a year and I'm very disappointed. They have a catch in contract where you need to send a written cancellation request 1 month in advance or else your $2,000 per month contract is automatically renewed for a year! Now we can't...
Webtrends Optimize
Most Helpful Favorable Review
Jon C.
Verified User in Marketing and Advertising
WTO is a perfectly functional tool that allows experimentation on websites and apps and therefore allows us a powerful tool for any client we would work with.
Most Helpful Critical Review
Verified User in Insurance
Difficulty managing page flicker and experiment trigering on single page applications.
Wissam Y.
Verified User in Marketing and Advertising
I liked Optimizely's user friendliness and the ability to drag and drop and edit A/B pages in real time. The fact that all you need adding a small meta script to the page and do the rest from the system itself is a big step to make this product what it is....
Jon C.
Verified User in Marketing and Advertising
WTO is a perfectly functional tool that allows experimentation on websites and apps and therefore allows us a powerful tool for any client we would work with.
Vladimir B.
Verified User in Computer Software
I've used Optimizely for a year and I'm very disappointed. They have a catch in contract where you need to send a written cancellation request 1 month in advance or else your $2,000 per month contract is automatically renewed for a year! Now we can't...
Verified User in Insurance
Difficulty managing page flicker and experiment trigering on single page applications.
Alternatives
Discussions
How does A/B Testing work?
1 comment
TS
A/B testing is when you have a least two variations of something you want to test. Typically you have a control (which may be the current variant) and then...Read more
What are some ways that I can use A/B testing?
1 comment
TS
Testing is ongoing and endless. We test new features such as additional form fields in a lead form. We test multiple CTAs to decide which produces the best...Read more
Optimizely Web Experimentation has no more discussions with answers
In the reporting, whats a unique view?
1 comment
MA
To summarise this for you, Unique Views is a metric to look at each individual visitor across all of their sessions within the duration of a test project....Read more
Webtrends Optimize has no more discussions with answers
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