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- OnAudience.com - Data Management Platform
- Permutive
- OnAudience.com - Data Management Platform-vs-Permutive
Compare OnAudience.com - Data Management Platform and Permutive 
- Users report that OnAudience.com excels in 1st-Party Data Integration with a score of 9.8, while Permutive falls behind with a score of 8.7. Reviewers mention that OnAudience.com seamlessly integrates user data, enhancing targeting capabilities.
- Reviewers say that OnAudience.com offers superior Audience Segmentation features, scoring 9.8 compared to Permutive's 9.1. Users highlight the platform's ability to create highly specific audience segments, which improves campaign effectiveness.
- G2 users note that OnAudience.com provides exceptional Quality of Support, with a score of 9.8, while Permutive's support is rated at 9.1. Users mention that OnAudience.com’s support team is responsive and knowledgeable, making it easier to resolve issues quickly.
- Users on G2 report that OnAudience.com shines in Custom Reports, scoring 9.5, whereas Permutive only scores 7.8. Reviewers mention that the ability to create tailored reports helps them gain deeper insights into their data.
- Reviewers mention that OnAudience.com has a higher score in Performance and Reliability at 9.7 compared to Permutive's 8.6. Users say that OnAudience.com consistently delivers fast and reliable performance, which is crucial for real-time data analysis.
- Users report that OnAudience.com has a better score in Data Permissions at 9.7, while Permutive scores 7.6. Reviewers highlight that OnAudience.com offers robust user, role, and access management features, ensuring data security and compliance.
Access to 3rd party data. Their platform gives you access to over billions of customers (over 12B according to their website). It’s a huge benefit that really helped me in finding new customers.
In previous version the interface was rather not UX friendly, but it was redesigned some time ago and it is much better now.
Permutive has completely changed how we're able to use data on our users. Before working with Permutive The Stylist Group could only see data on approximately 40-45% of our users. With Permutive we are close to 100% of users. The interface isn't much to...
One major downside of using Permutive is that it is a UK-based platform, and since I work in the US, a lot of the US-based audience segments are restricted by the GDPR rules in Europe.
Access to 3rd party data. Their platform gives you access to over billions of customers (over 12B according to their website). It’s a huge benefit that really helped me in finding new customers.
Permutive has completely changed how we're able to use data on our users. Before working with Permutive The Stylist Group could only see data on approximately 40-45% of our users. With Permutive we are close to 100% of users. The interface isn't much to...
In previous version the interface was rather not UX friendly, but it was redesigned some time ago and it is much better now.
One major downside of using Permutive is that it is a UK-based platform, and since I work in the US, a lot of the US-based audience segments are restricted by the GDPR rules in Europe.
