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Compare Moz Pro and Semrush 
At a Glance
Market Segments
Small-Business (58.1% of reviews)
Small-Business (65.8% of reviews)
Entry-Level Pricing
Free Trial 1 User Per Month
$249.95 Per Month
Moz Pro
Star Rating
(569)4.3 out of 5
Market Segments
Small-Business (58.1% of reviews)
Entry-Level Pricing
Free Trial 1 User Per Month
Free Trial is available
Browse all 6 pricing plansSemrush
Star Rating
(2,667)4.5 out of 5
Market Segments
Small-Business (65.8% of reviews)
Entry-Level Pricing
$249.95 Per Month
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Moz Pro excels in its Keyword Research capabilities, with a score of 8.5, while Semrush shines with a higher score of 9.1, indicating a more robust feature set for identifying and analyzing keywords.
- Reviewers mention that Semrush offers superior SEO Auditing tools, scoring 9.2 compared to Moz Pro's 8.4, highlighting Semrush's comprehensive approach to identifying SEO issues and providing actionable insights.
- G2 users note that Moz Pro's Link Building features score 7.8, which is lower than Semrush's 8.2, suggesting that Semrush provides more effective tools for acquiring backlinks and improving domain authority.
- Users on G2 report that Semrush's Content Creation Tools are more advanced, scoring 8.3, while Moz Pro's tools score 8.0, indicating that Semrush may offer better resources for content strategy and development.
- Reviewers say that Semrush's Reporting and Dashboards are more customizable, with a score of 8.7 compared to Moz Pro's 8.5, allowing users to tailor their reports to better fit their specific needs.
- Users report that Moz Pro has a more user-friendly interface, scoring 8.6 for Ease of Use, while Semrush scores slightly lower at 8.4, suggesting that Moz Pro may be easier for beginners to navigate.
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Pricing
Entry-Level Pricing
Moz Pro
Free Trial
Free Trial
1 User Per Month
A free trial is a great way to test out Moz Pro. Ample limits plus full access to keyword research tools.
- Campaigns - 10
- Keyword Rankings - 1,500 (6,000 total collected search results)
- Mobile Rankings
Semrush
Guru
$249.95
Per Month
For SMB and growing marketing agencies. With Guru you get all the Pro features plus: Content Marketing Toolkit, Branded reports, Historical Data, and Extended limits.
- 30,000 results per report
- 5,000 reports per day
- Display advertising research
Free Trial
Moz Pro
Free Trial is available
Semrush
Free Trial is available
Ratings
Meets Requirements
8.4
492
8.9
2,154
Ease of Use
8.6
495
8.4
2,172
Ease of Setup
8.8
291
8.6
1,384
Ease of Admin
8.9
229
8.6
1,121
Quality of Support
8.5
409
8.6
1,868
Has the product been a good partner in doing business?
8.9
220
8.8
1,104
Product Direction (% positive)
8.2
486
8.9
2,063
Features by Category
Metrics
Not enough data
8.4
378
Not enough data
8.3
372
Not enough data
7.9
359
Not enough data
7.7
332
Not enough data
7.4
321
Not enough data
7.6
317
Not enough data
7.5
317
Not enough data
7.6
328
Not enough data
7.2
313
Reporting
Not enough data
8.1
369
Not enough data
8.2
358
Not enough data
7.8
342
Not enough data
7.8
343
Not enough data
7.9
339
Not enough data
7.7
319
Not enough data
8.1
355
Other
Not enough data
7.8
331
Not enough data
8.1
343
Not enough data
7.8
334
Not enough data
8.1
336
Not enough data
7.5
302
Not enough data
7.1
282
Not enough data
7.7
300
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
7.7
310
Not enough data
7.5
301
Not enough data
8.5
353
Not enough data
8.3
345
Social Analytics
Not enough data
8.9(won by default)
264
Not enough data
8.5(won by default)
246
Not enough data
8.8(won by default)
251
Not enough data
8.2(won by default)
220
Not enough data
Feature Not Available
Not enough data
8.1(won by default)
190
Not enough data
8.1(won by default)
187
Reports & Dashboards
Not enough data
8.4(won by default)
250
Not enough data
8.9(won by default)
257
Not enough data
8.7(won by default)
244
Not enough data
7.8(won by default)
183
Agentic AI - Social Media Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Grammar
Not enough data
8.7
107
Not enough data
8.4
108
Not enough data
8.5
106
Formatting
Not enough data
8.2
105
Not enough data
8.1
100
Not enough data
8.0
96
Content
Not enough data
8.6
113
Not enough data
8.4
107
Not enough data
7.6
90
Product Type
Not enough data
8.5
99
Not enough data
7.9
98
Generative AI
Not enough data
8.3
23
Not enough data
8.0
19
Listing Management
Not enough data
8.5
213
|
Verified
Not enough data
8.2
209
|
Verified
Not enough data
8.4
212
|
Verified
Not enough data
8.5
224
|
Verified
Performance
Not enough data
8.3
230
|
Verified
Not enough data
8.7
233
|
Verified
Local Search Optimization
Not enough data
8.9
498
|
Verified
Not enough data
8.4
460
|
Verified
Not enough data
8.4
432
|
Verified
Not enough data
8.3
443
|
Verified
Not enough data
8.0
430
|
Verified
Not enough data
8.8
488
|
Verified
Platform Basics
Not enough data
8.5
470
Not enough data
8.6
487
Agentic AI - Competitive Intelligence
Not enough data
Not enough data
Platform Data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
444
Platform Content
Not enough data
7.4
387
Platform Reporting
Not enough data
8.1
456
Not enough data
8.4
467
Platform Basics
Not enough data
8.7
91
Not enough data
8.2
88
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
80
Not enough data
8.5
91
Content Planning
Not enough data
Feature Not Available
Not enough data
8.4
84
Not enough data
8.8
94
Marketing Campaign Performance
Not enough data
8.5
67
Not enough data
8.7
69
Agentic AI - Marketing Calendar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Other Features
Not enough data
8.5
92
Not enough data
8.9
78
SEO Auditing & Monitoring
8.1
215
8.8
820
8.4
200
9.1
672
Feature Not Available
8.9
657
8.0
201
8.9
658
Agentic AI - SEO Tools
Not enough data
7.2
6
Not enough data
6.4
6
Not enough data
6.9
6
Not enough data
6.9
6
Not enough data
6.7
6
Not enough data
6.7
6
Not enough data
6.9
6
SEO Content & Rankings
7.8
418
8.2
1287
8.5
427
9.1
1386
8.6
418
8.9
1313
7.4
210
8.3
733
7.5
189
8.6
644
SEO Reporting
8.4
422
8.9
1362
7.7
212
8.6
816
7.4
210
8.4
771
6.8
198
7.9
654
Generative AI
6.1
174
6.7
221
6.2
174
6.8
220
Content & Collaboration
Not enough data
8.7
181
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.0
169
Not enough data
Feature Not Available
Not enough data
8.2
151
Social Management
Not enough data
8.7
218
Not enough data
8.8
212
Not enough data
Feature Not Available
Not enough data
8.4
209
Not enough data
7.8
186
Not enough data
8.0
160
Not enough data
7.7
132
Agentic AI - Social Media Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Media Channels
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
102
Geographic Coverage
Not enough data
Feature Not Available
Not enough data
8.2
88
Not enough data
8.1
80
Reporting
Not enough data
8.9
119
Not enough data
Feature Not Available
Not enough data
9.0
108
Not enough data
9.1
117
Agentic AI - Media Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
8.1
8
Not enough data
8.0
9
Platform Interoperability
Not enough data
8.5
75
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
8.8
89
Campaign Management
Not enough data
9.0
87
Not enough data
8.7
86
Not enough data
8.7
86
Not enough data
8.5
79
Not enough data
8.6
80
Not enough data
8.5
81
Not enough data
8.5
79
Not enough data
8.4
81
Not enough data
8.3
80
Not enough data
8.5
84
Not enough data
8.5
80
Not enough data
8.1
78
Not enough data
8.3
80
Targeting
Not enough data
8.6
82
Not enough data
8.5
78
Not enough data
8.5
77
Not enough data
8.7
77
Platform
Not enough data
8.5
80
Not enough data
8.7
87
Not enough data
9.0
86
Not enough data
9.0
87
Not enough data
8.7
83
Not enough data
8.6
82
Not enough data
8.4
77
Not enough data
8.5
79
Not enough data
8.6
82
Grammar Tools
Not enough data
8.4
18
Not enough data
9.0
21
Not enough data
8.0
17
Writing Support
Not enough data
7.4
19
Not enough data
8.3
18
Not enough data
7.4
19
Not enough data
7.7
19
Software Availability
Not enough data
8.5
19
Not enough data
8.3
18
Not enough data
7.1
19
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data collection
Not enough data
7.6
162
Not enough data
8.1
189
|
Verified
Not enough data
8.2
180
|
Verified
Not enough data
7.6
162
|
Verified
Not enough data
8.1
180
Segment Trending
Not enough data
8.7
209
|
Verified
Not enough data
8.1
199
|
Verified
Not enough data
8.4
204
|
Verified
Not enough data
7.4
167
Analysis
Not enough data
8.3
199
Not enough data
8.6
221
|
Verified
Not enough data
8.3
182
|
Verified
Platform
Not enough data
8.7
223
|
Verified
Not enough data
8.4
203
|
Verified
Not enough data
7.7
179
|
Verified
Not enough data
8.3
201
|
Verified
Not enough data
8.1
176
|
Verified
Not enough data
8.2
172
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.6
119
Not enough data
7.7
104
Not enough data
8.4
120
Platform Data
Not enough data
8.2
108
Not enough data
8.5
114
Not enough data
8.7
123
Not enough data
8.4
109
Agentic AI - Operational Risk Management
Not enough data
Not enough data
Planning
Not enough data
7.8
180
Publishing
Not enough data
7.7
182
Social Media
Not enough data
7.6
181
Planning
Not enough data
7.9
304
Generative AI
Not enough data
7.4
88
Not enough data
7.0
86
Not enough data
7.0
87
Not enough data
6.4
85
Not enough data
6.3
84
Agentic AI - Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Not enough data
Feature Not Available
Not enough data
8.2
597
Not enough data
Feature Not Available
Metrics
Not enough data
Feature Not Available
Not enough data
8.2
587
Not enough data
8.3
574
Not enough data
8.0
515
Not enough data
7.8
513
Not enough data
8.9
646
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
7.8
321
|
Verified
Not enough data
8.4
341
|
Verified
Not enough data
8.1
335
|
Verified
Not enough data
8.1
313
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.4
325
|
Verified
Not enough data
8.7
363
|
Verified
Not enough data
7.8
300
|
Verified
Not enough data
8.1
314
|
Verified
Not enough data
8.3
337
|
Verified
Not enough data
7.9
289
|
Verified
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Moz Pro and Semrush are categorized as SEO Tools
Unique Categories
Moz Pro has no unique categories
Semrush is categorized as Paid Search Intelligence, Marketing Calendar, Competitive Intelligence, AI Writing Assistant, Content Creation, Local Listing Management, Local SEO, Marketing Analytics, Market Intelligence, Content Analytics, Media Monitoring, Social Media Advertising, Social Media Analytics, Social Media Suites, Social Media Management, Digital Analytics, and Proofreading
Reviews
Reviewers' Company Size
Moz Pro
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
30.9%
Information Technology and Services
9.0%
Computer Software
8.1%
Internet
7.8%
Retail
2.7%
Other
41.5%
Marketing and Advertising
29.9%
Information Technology and Services
8.7%
Computer Software
8.0%
Internet
4.2%
Retail
3.6%
Other
45.5%
Most Helpful Reviews
Moz Pro
Most Helpful Favorable Review
Benjamin C.
Verified User in Staffing and Recruiting
Moz has been one of my most valued and integrated research tools for online marketing. Since a lot of my work involves community outreach, I use Fresh Web Explorer and Opensite Explorer to track brand mentions, linking progress and competitive analysis....
Most Helpful Critical Review
🚀 Eric S.
Verified User in Computer Software
Open Site Explorer is pretty weak compared to other tools with the same capabilities. For the price point it doesn't have the same power as Ahrefs or SEMRush. It seems like Moz is stagnant and isn't keeping up with current industry trends.
Semrush
Most Helpful Favorable Review
Stephen D.
Verified User in Internet
Well I use it mostly for keyword research to find more keywords that my client should be focusing on that they may have missed by looking at what their competitors are doing. However I think my favorite thing is the ability to find quality back-links that...
Most Helpful Critical Review
Verified User in Marketing and Advertising
Customer service is perhaps the worst I've ever experienced. Took MONTHS for them to fix bugs.
Benjamin C.
Verified User in Staffing and Recruiting
Moz has been one of my most valued and integrated research tools for online marketing. Since a lot of my work involves community outreach, I use Fresh Web Explorer and Opensite Explorer to track brand mentions, linking progress and competitive analysis....
Stephen D.
Verified User in Internet
Well I use it mostly for keyword research to find more keywords that my client should be focusing on that they may have missed by looking at what their competitors are doing. However I think my favorite thing is the ability to find quality back-links that...
🚀 Eric S.
Verified User in Computer Software
Open Site Explorer is pretty weak compared to other tools with the same capabilities. For the price point it doesn't have the same power as Ahrefs or SEMRush. It seems like Moz is stagnant and isn't keeping up with current industry trends.
Verified User in Marketing and Advertising
Customer service is perhaps the worst I've ever experienced. Took MONTHS for them to fix bugs.
Discussions
How to get audit report of my website?
3 comments
MP
The text is a suggestion to use more affordable tools like the SEO checker available at the provided link.Read more
What is Moz Pro used for?
2 comments
SP
To determine how you're ranking for whatever keyword phrases you enter with insight as to why, including the actual rankings, crawl errors, links to your...Read more
What does Moz Pro do?
1 comment
MM
Moz Pro helps users monitor, manage, and improve their website's online visibility in search engines. With Moz Pro, users can perform keyword research, track...Read more
Nuclear Power & Lighting Electrical Engineers Ltd
3 comments
HM
Nuclear Power Lighting Electrical EngineeringRead more
What can SEMrush do?
3 comments
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
Does SEMrush have a free plan?
3 comments
BB
Yes they have a free plan where you can add 1 website.Read more
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