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- MediaMath by Infillion
- Twitter Ads
- MediaMath by Infillion-vs-Twitter Ads
Compare MediaMath by Infillion and Twitter Ads 
At a Glance
Market Segments
Mid-Market (49.6% of reviews)
Small-Business (52.8% of reviews)
Entry-Level Pricing
No pricing available
Pay for Performance
MediaMath by Infillion
Star Rating
(125)3.9 out of 5
Market Segments
Mid-Market (49.6% of reviews)
Entry-Level Pricing
No pricing available
Learn more about MediaMath by InfillionTwitter Ads
Star Rating
(242)3.9 out of 5
Market Segments
Small-Business (52.8% of reviews)
Entry-Level Pricing
Pay for Performance
Learn more about Twitter AdsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that MediaMath by Infillion excels in 1st-Party Data Integration with a score of 8.4, allowing for seamless integration of user data, while Twitter Ads has a lower score of 7.6 in this area, indicating potential limitations in leveraging first-party data effectively.
- Reviewers mention that Twitter Ads shines in Social Functionality with a score of 8.3, making it a strong choice for campaigns focused on social media engagement, whereas MediaMath's score of 7.3 suggests it may not be as robust in this aspect.
- G2 users highlight MediaMath's superior Audience Segmentation capabilities, scoring 8.2, which allows for more precise targeting compared to Twitter Ads' score of 8.0, indicating a slight edge in tailoring campaigns to specific audiences.
- Users on G2 report that MediaMath's Campaign Optimization features, with a score of 7.8, provide effective tools for improving ad performance, while Twitter Ads, with a score of 7.6, may not offer the same level of optimization capabilities.
- Reviewers mention that MediaMath's Frequency Capping feature, scoring 8.0, is particularly effective in managing ad exposure, whereas Twitter Ads' score of 7.2 suggests it may not be as effective in preventing ad fatigue among users.
- Users say that Twitter Ads offers better Mobile Rich Media Capabilities with a score of 8.3, which is crucial for engaging mobile users, while MediaMath's score of 7.1 indicates it may lag behind in delivering rich media experiences on mobile platforms.
Pricing
Entry-Level Pricing
MediaMath by Infillion
No pricing availableFree Trial
MediaMath by Infillion
No trial information availableTwitter Ads
No trial information availableRatings
Meets Requirements
7.6
109
7.9
213
Ease of Use
7.5
107
8.4
213
Ease of Setup
7.5
54
8.1
85
Ease of Admin
7.7
49
8.2
87
Quality of Support
8.0
109
7.4
182
Has the product been a good partner in doing business?
8.2
56
7.8
86
Product Direction (% positive)
8.0
107
6.7
209
Features by Category
Channel Functionality
8.2
79
Not enough data
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
7.9
92
|
Verified
8.0
176
7.7
94
|
Verified
7.6
175
8.2
82
7.9
178
6.7
82
|
Verified
6.8
143
7.1
76
|
Verified
7.2
136
7.6
74
Feature Not Available
7.2
73
7.5
132
8.0
82
Feature Not Available
8.0
93
|
Verified
7.4
165
7.3
82
|
Verified
7.7
161
7.1
63
|
Verified
7.9
158
7.5
25
7.9
71
7.2
26
8.3
74
Targeting
8.3
94
|
Verified
8.0
177
8.5
90
|
Verified
8.0
160
8.1
89
|
Verified
8.0
166
7.9
75
7.9
166
Platform
7.2
67
|
Verified
7.6
111
7.2
83
|
Verified
Feature Not Available
8.0
81
|
Verified
7.6
154
7.6
90
|
Verified
8.2
172
7.6
75
|
Verified
7.7
138
7.1
74
|
Verified
7.3
144
7.0
74
|
Verified
7.4
138
7.7
56
|
Verified
8.0
125
6.9
74
|
Verified
8.1
158
Data Integration
8.4
16
Not enough data
7.7
11
Not enough data
8.4
16
Not enough data
7.2
9
Not enough data
7.7
10
Not enough data
Feature Not Available
Not enough data
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
8.2
19
Not enough data
6.6
19
Not enough data
7.5
17
Not enough data
6.3
18
Not enough data
Platform
6.9
15
Not enough data
8.2
17
Not enough data
Feature Not Available
Not enough data
8.0
14
Not enough data
8.0
11
Not enough data
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
7.3
43
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
7.9
92
|
Verified
8.0
176
7.7
94
|
Verified
7.6
175
8.2
82
7.9
178
6.7
82
|
Verified
6.8
143
7.1
76
|
Verified
7.2
136
7.6
74
Feature Not Available
7.2
73
7.5
132
8.0
82
Feature Not Available
8.0
93
|
Verified
7.4
165
7.3
82
|
Verified
7.7
161
7.1
63
|
Verified
7.9
158
7.5
25
7.9
71
7.2
26
8.3
74
Targeting
8.3
94
|
Verified
8.0
177
8.5
90
|
Verified
8.0
160
8.1
89
|
Verified
8.0
166
7.9
75
7.9
166
Mobile
7.1
40
Not enough data
7.5
25
7.9
71
7.2
26
8.3
74
Platform
7.2
67
|
Verified
7.6
111
7.2
83
|
Verified
Feature Not Available
8.0
81
|
Verified
7.6
154
7.6
90
|
Verified
8.2
172
7.6
75
|
Verified
7.7
138
7.1
74
|
Verified
7.3
144
7.0
74
|
Verified
7.4
138
7.7
56
|
Verified
8.0
125
6.9
74
|
Verified
8.1
158
Platform Interoperability
Not enough data
Not enough data
Video Functionality
7.4
38
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
7.9
92
|
Verified
8.0
176
7.7
94
|
Verified
7.6
175
8.2
82
7.9
178
6.7
82
|
Verified
6.8
143
7.1
76
|
Verified
7.2
136
7.6
74
Feature Not Available
7.2
73
7.5
132
8.0
82
Feature Not Available
8.0
93
|
Verified
7.4
165
7.3
82
|
Verified
7.7
161
7.1
63
|
Verified
7.9
158
7.5
25
7.9
71
7.2
26
8.3
74
Targeting
8.3
94
|
Verified
8.0
177
8.5
90
|
Verified
8.0
160
8.1
89
|
Verified
8.0
166
7.9
75
7.9
166
Platform
7.2
67
|
Verified
7.6
111
7.2
83
|
Verified
Feature Not Available
8.0
81
|
Verified
7.6
154
7.6
90
|
Verified
8.2
172
7.6
75
|
Verified
7.7
138
7.1
74
|
Verified
7.3
144
7.0
74
|
Verified
7.4
138
7.7
56
|
Verified
8.0
125
6.9
74
|
Verified
8.1
158
Platform Interoperability
Not enough data
8.5(won by default)
27
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Feature Not Available
Feature Not Available
Campaign Management
7.9
92
|
Verified
8.0(won by 0.1)
176
7.7(won by 0.1)
94
|
Verified
7.6
175
8.2(won by 0.3)
82
7.9
178
6.7
82
|
Verified
6.8(won by 0.1)
143
7.1
76
|
Verified
7.2(won by 0.1)
136
7.6(won by default)
74
Feature Not Available
7.2
73
7.5(won by 0.3)
132
8.0(won by default)
82
Feature Not Available
8.0(won by 0.6)
93
|
Verified
7.4
165
7.3
82
|
Verified
7.7(won by 0.4)
161
7.1
63
|
Verified
7.9(won by 0.8)
158
7.5
25
7.9(won by 0.4)
71
7.2
26
8.3(won by 1.1)
74
Targeting
8.3(won by 0.3)
94
|
Verified
8.0
177
8.5(won by 0.5)
90
|
Verified
8.0
160
8.1(won by 0.1)
89
|
Verified
8.0
166
7.9(tied score)
75
7.9(tied score)
166
Platform
7.2
67
|
Verified
7.6(won by 0.4)
111
7.2(won by default)
83
|
Verified
Feature Not Available
8.0(won by 0.4)
81
|
Verified
7.6
154
7.6
90
|
Verified
8.2(won by 0.6)
172
7.6
75
|
Verified
7.7(won by 0.1)
138
7.1
74
|
Verified
7.3(won by 0.2)
144
7.0
74
|
Verified
7.4(won by 0.4)
138
7.7
56
|
Verified
8.0(won by 0.3)
125
6.9
74
|
Verified
8.1(won by 1.2)
158
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
7.9
92
|
Verified
8.0
176
7.7
94
|
Verified
7.6
175
8.2
82
7.9
178
6.7
82
|
Verified
6.8
143
7.1
76
|
Verified
7.2
136
7.6
74
Feature Not Available
7.2
73
7.5
132
8.0
82
Feature Not Available
8.0
93
|
Verified
7.4
165
7.3
82
|
Verified
7.7
161
7.1
63
|
Verified
7.9
158
7.5
25
7.9
71
7.2
26
8.3
74
Targeting
8.3
94
|
Verified
8.0
177
8.5
90
|
Verified
8.0
160
8.1
89
|
Verified
8.0
166
7.9
75
7.9
166
Demand Side Platforms
8.2
56
|
Verified
Not enough data
6.8
57
|
Verified
Not enough data
6.9
42
|
Verified
Not enough data
Platform
7.2
67
|
Verified
7.6
111
7.2
83
|
Verified
Feature Not Available
8.0
81
|
Verified
7.6
154
7.6
90
|
Verified
8.2
172
7.6
75
|
Verified
7.7
138
7.1
74
|
Verified
7.3
144
7.0
74
|
Verified
7.4
138
7.7
56
|
Verified
8.0
125
6.9
74
|
Verified
8.1
158
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
MediaMath by Infillion and Twitter Ads are categorized as Social Media Advertising
Unique Categories
MediaMath by Infillion is categorized as Cross-Channel Advertising, Data Management Platform (DMP), Demand Side Platform (DSP), Display Advertising, Mobile Advertising, and Video Advertising
Twitter Ads has no unique categories
Reviews
Reviewers' Company Size
MediaMath by Infillion
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Twitter Ads
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
63.8%
Internet
16.4%
Retail
1.7%
Publishing
1.7%
Online Media
1.7%
Other
14.7%
Marketing and Advertising
25.5%
Information Technology and Services
8.2%
Internet
6.1%
Computer Software
4.8%
Retail
3.5%
Other
51.9%
Most Helpful Reviews
MediaMath by Infillion
Most Helpful Favorable Review
Emily C.
Verified User in Online Media
Transparency. It's hard to find with competitors of MediaMath and very important to clients/buyers. Efficiency is also key when trying to reach consumers, individually, at scale - it's something MediaMath excels at.
Most Helpful Critical Review
Sammy A.
Verified User in Internet
I think that the Mediamath platform is designed for Agency Trading Desks rather than Advertisers directly. A lot of the features that are released are futures that would benefit an Agency Trading Desk. A lot of the custom features that you would want as an...
Twitter Ads
Most Helpful Favorable Review
Rebecca O.
Verified User in Hospitality
I like the simplicity of the Twitter ad. Interface ,which makes setting up a Twitter ad. Campaign pretty intuitive. Twitter ad. Provides advertisers with multiple options to benefit from advert-wise on the Twitter platform. Thus we are able to either...
Most Helpful Critical Review
Syed Rayan Q.
Verified User in Financial Services
For a huge platform like twitter, you would normally expect deep insights and adanced targeting for your campaigns but that isn't the case as of now.
Emily C.
Verified User in Online Media
Transparency. It's hard to find with competitors of MediaMath and very important to clients/buyers. Efficiency is also key when trying to reach consumers, individually, at scale - it's something MediaMath excels at.
Rebecca O.
Verified User in Hospitality
I like the simplicity of the Twitter ad. Interface ,which makes setting up a Twitter ad. Campaign pretty intuitive. Twitter ad. Provides advertisers with multiple options to benefit from advert-wise on the Twitter platform. Thus we are able to either...
Sammy A.
Verified User in Internet
I think that the Mediamath platform is designed for Agency Trading Desks rather than Advertisers directly. A lot of the features that are released are futures that would benefit an Agency Trading Desk. A lot of the custom features that you would want as an...
Syed Rayan Q.
Verified User in Financial Services
For a huge platform like twitter, you would normally expect deep insights and adanced targeting for your campaigns but that isn't the case as of now.
Discussions
MediaMath by Infillion has no discussions with answers
how do i add a call button on twitter ads
2 comments
AS
Twitter clients will remark on your tweets, pose inquiries, or react to items. Cooperations like this will make your relationship with customers closer.Read more
The advantages of utilizing Twitter ads to market my business
2 comments
AS
Assemble a decent standing for your itemRead more
Twitter Ads has no more discussions with answers
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