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Compare Looker and Microsoft Power BI Embedded 
At a Glance
Market Segments
Mid-Market (61.2% of reviews)
Mid-Market (40.4% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Looker
Star Rating
(1,515)4.4 out of 5
Market Segments
Mid-Market (61.2% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about LookerMicrosoft Power BI Embedded
Star Rating
(102)4.4 out of 5
Market Segments
Mid-Market (40.4% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Microsoft Power BI EmbeddedSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Looker excels in its Data Modeling capabilities, with a score of 8.5, allowing for complex data relationships and transformations. In contrast, Microsoft Power BI Embedded received a slightly higher score of 8.6, indicating a more user-friendly experience in Data Transformation.
- Reviewers mention that Looker's Reports Interface is intuitive, scoring 8.6, but Microsoft Power BI Embedded shines with a score of 9.1, highlighting its superior ease of use and visual appeal in report generation.
- G2 users indicate that Looker provides robust Custom Reports and Dashboards with a score of 9.0, but Microsoft Power BI Embedded outperforms with a score of 9.3, showcasing its advanced customization options and interactive features.
- Users on G2 report that Looker has strong Data Governance features, scoring 8.3, which is essential for compliance and data integrity. However, Microsoft Power BI Embedded's governance features are also well-rated, making it a close competitor in this area.
- Reviewers say that Looker's Mobile User Support is lacking, with a score of 7.1, which can hinder accessibility for users on the go. In contrast, Microsoft Power BI Embedded scores 7.9, indicating a better mobile experience.
- Users report that Looker's Quality of Support is commendable with a score of 8.7, but Microsoft Power BI Embedded is slightly behind at 8.5, suggesting that Looker may provide more responsive customer service based on user feedback.
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Pricing
Entry-Level Pricing
Looker
No pricing availableMicrosoft Power BI Embedded
No pricing availableFree Trial
Looker
Free Trial is available
Microsoft Power BI Embedded
No trial information availableRatings
Meets Requirements
8.7
1,022
9.0
79
Ease of Use
8.2
1,024
8.2
79
Ease of Setup
8.1
500
8.1
26
Ease of Admin
8.3
411
8.2
24
Quality of Support
8.7
868
8.5
72
Has the product been a good partner in doing business?
8.9
389
8.3
24
Product Direction (% positive)
8.7
954
8.4
79
Features by Category
Reports
8.6
589
|
Verified
9.1
61
|
Verified
8.2
550
|
Verified
8.3
57
|
Verified
8.2
589
|
Verified
9.4
59
|
Verified
8.2
462
|
Verified
8.8
55
|
Verified
8.7
589
|
Verified
9.3
59
|
Verified
Self Service
8.5
559
|
Verified
8.9
59
|
Verified
8.6
572
|
Verified
8.8
60
|
Verified
8.5
549
|
Verified
8.7
57
|
Verified
8.1
553
|
Verified
8.3
48
8.3
525
|
Verified
8.3
58
|
Verified
7.7
439
|
Verified
Feature Not Available
Advanced Analytics
7.5
369
|
Verified
Not enough data
8.4
567
|
Verified
Not enough data
8.0
452
|
Verified
Not enough data
Building Reports
8.3
340
|
Verified
8.8
44
8.4
349
|
Verified
8.6
47
|
Verified
8.0
312
|
Verified
8.4
41
|
Verified
8.1
286
|
Verified
8.5
42
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
8.6
589
|
Verified
9.1
61
|
Verified
8.2
550
|
Verified
8.3
57
|
Verified
8.2
589
|
Verified
9.4
59
|
Verified
8.2
462
|
Verified
8.8
55
|
Verified
8.7
589
|
Verified
9.3
59
|
Verified
Reports
8.4
79
Not enough data
8.4
78
Not enough data
7.8
74
Not enough data
Generative AI
6.6
73
Not enough data
6.9
73
Not enough data
Visualization
8.4
81
Not enough data
8.3
80
Not enough data
8.5
82
Not enough data
8.2
80
Not enough data
Data Updates
8.0
78
Not enough data
8.1
76
Not enough data
Collaboration
8.3
78
Not enough data
7.9
78
Not enough data
7.9
74
Not enough data
Data Updates
7.7
106
Not enough data
7.9
110
Not enough data
8.4
113
Not enough data
Reports
8.6
589
|
Verified
9.1
61
|
Verified
8.2
550
|
Verified
8.3
57
|
Verified
8.2
589
|
Verified
9.4
59
|
Verified
8.2
462
|
Verified
8.8
55
|
Verified
8.7
589
|
Verified
9.3
59
|
Verified
Data Preparation
8.4
241
|
Verified
Not enough data
8.3
221
|
Verified
Not enough data
Data Modeling and Blending
8.5
271
|
Verified
Not enough data
8.7
287
|
Verified
Not enough data
8.4
268
|
Verified
Not enough data
Generative AI
6.9
50
Not enough data
7.3
48
Not enough data
Agentic AI - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Self Service
8.5
559
|
Verified
8.9
59
|
Verified
8.6
572
|
Verified
8.8
60
|
Verified
8.5
549
|
Verified
8.7
57
|
Verified
8.1
553
|
Verified
8.3
48
8.3
525
|
Verified
8.3
58
|
Verified
7.7
439
|
Verified
Feature Not Available
Deployment & Integration - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
7.5
369
|
Verified
Not enough data
8.4
567
|
Verified
Not enough data
8.0
452
|
Verified
Not enough data
Performance & Scalability - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI Capabilities - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Intelligence - Analytics Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
8.3
340
|
Verified
8.8
44
8.4
349
|
Verified
8.6
47
|
Verified
8.0
312
|
Verified
8.4
41
|
Verified
8.1
286
|
Verified
8.5
42
|
Verified
Reports
8.6
589
|
Verified
9.1
61
|
Verified
8.2
550
|
Verified
8.3
57
|
Verified
8.2
589
|
Verified
9.4
59
|
Verified
8.2
462
|
Verified
8.8
55
|
Verified
8.7
589
|
Verified
9.3
59
|
Verified
Self Service
8.5
559
|
Verified
8.9
59
|
Verified
8.6
572
|
Verified
8.8
60
|
Verified
8.5
549
|
Verified
8.7
57
|
Verified
8.1
553
|
Verified
8.3
48
8.3
525
|
Verified
8.3
58
|
Verified
7.7
439
|
Verified
Feature Not Available
Building Reports
8.3
340
|
Verified
8.8
44
8.4
349
|
Verified
8.6
47
|
Verified
8.0
312
|
Verified
8.4
41
|
Verified
8.1
286
|
Verified
8.5
42
|
Verified
Metrics
8.8
220
Not enough data
8.7
221
Not enough data
8.4
206
Not enough data
8.3
208
Not enough data
8.4
197
Not enough data
8.3
207
Not enough data
8.4
201
Not enough data
8.5
212
Not enough data
8.3
205
Not enough data
Reporting
8.3
225
Not enough data
Feature Not Available
Not enough data
8.6
226
Not enough data
8.5
227
Not enough data
8.1
182
Not enough data
8.4
189
Not enough data
9.0
238
Not enough data
Other
8.7
209
Not enough data
8.6
193
Not enough data
8.4
186
Not enough data
8.7
197
Not enough data
8.7
191
Not enough data
8.2
163
Not enough data
8.3
175
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.4
202
Not enough data
8.3
178
Not enough data
8.5
229
Not enough data
8.6
223
Not enough data
Agentic AI - Sales Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
8.8
189
Not enough data
8.8
206
Not enough data
8.6
174
Not enough data
8.8
210
Not enough data
8.7
195
Not enough data
Predictive Analytics
8.3
139
Not enough data
8.2
136
Not enough data
8.1
133
Not enough data
8.1
151
Not enough data
Sales Management
8.4
148
Not enough data
8.2
127
Not enough data
8.7
159
Not enough data
8.7
156
Not enough data
Marketing Operations
8.6
207
|
Verified
Not enough data
8.7
226
|
Verified
Not enough data
8.6
213
|
Verified
Not enough data
8.9
230
|
Verified
Not enough data
8.3
115
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.6
216
|
Verified
Not enough data
8.8
246
|
Verified
Not enough data
8.5
199
|
Verified
Not enough data
8.5
199
|
Verified
Not enough data
8.5
185
|
Verified
Not enough data
7.9
107
|
Verified
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Looker and Microsoft Power BI Embedded are categorized as Embedded Business Intelligence
Unique Categories
Looker is categorized as Sales Analytics, Marketing Analytics, Analytics Platforms, Digital Analytics, and Data Visualization
Microsoft Power BI Embedded has no unique categories
Reviews
Reviewers' Company Size
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Microsoft Power BI Embedded
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
11.8%
Information Technology and Services
10.7%
Marketing and Advertising
8.1%
Financial Services
7.6%
Internet
6.4%
Other
55.4%
Information Technology and Services
17.2%
Education Management
6.1%
Computer Software
6.1%
Hospital & Health Care
5.1%
Banking
4.0%
Other
61.6%
Most Helpful Reviews
Looker
Most Helpful Favorable Review
Alan C.
Verified User in Staffing and Recruiting
So many things are done right: - The simplicity of creating a meta schema using lookml, the learning curve is lightning fast - The flexibility of the system, making data available to inter customer has never been so easy - The support team is really...
Most Helpful Critical Review
Verified User in Consumer Goods
Looker forces a company into two streams of thought: an analyst first culture and essentially married to Looker. Looker really thrives at young or small companies with no centralized reporting or analytics/data science teams. For the few people who know...
Microsoft Power BI Embedded
Most Helpful Favorable Review
James D.
Verified User in Education Management
That is is something that allows our directors to easily monitor progress. As well it is accessible to the team that are under them as well. It is able to break down the overall numbers into categories to better understand areas of opportunity.
Most Helpful Critical Review
Verified User in Hospital & Health Care
The tool has limitations since it is mainly core functions, nothing super specific
Alan C.
Verified User in Staffing and Recruiting
So many things are done right: - The simplicity of creating a meta schema using lookml, the learning curve is lightning fast - The flexibility of the system, making data available to inter customer has never been so easy - The support team is really...
James D.
Verified User in Education Management
That is is something that allows our directors to easily monitor progress. As well it is accessible to the team that are under them as well. It is able to break down the overall numbers into categories to better understand areas of opportunity.
Verified User in Consumer Goods
Looker forces a company into two streams of thought: an analyst first culture and essentially married to Looker. Looker really thrives at young or small companies with no centralized reporting or analytics/data science teams. For the few people who know...
Verified User in Hospital & Health Care
The tool has limitations since it is mainly core functions, nothing super specific
Discussions
Is looker an ETL tool?
3 comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Looker works with a variety of databases, including but not limited to:
1. Amazon Redshift
2. Google BigQuery
3. Snowflake
4. Microsoft SQL Server
5. PostgreSQL
6. MySQL
7. Oracle
8. IBM Db2
9. Teradata
10. Apache Hive
Looker is designed to be database-agnostic, meaning it can connect to any SQL database that supports JDBC or ODBC connections.
1 comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
What is the difference between Power BI and Power BI embedded?
1 comment
AC
Power BI is for folks who want to create and analyze reports directly in the Power BI service. It's user-friendly and great for in-house data visualization....Read more
Microsoft Power BI Embedded has no more discussions with answers
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