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Compare Linktree and Sprout Social 
At a Glance
Market Segments
Small-Business (81.5% of reviews)
Small-Business (45.4% of reviews)
Entry-Level Pricing
No pricing available
Starting at $199.00 1 user/per month (billed annually)
Linktree
Star Rating
(82)4.6 out of 5
Market Segments
Small-Business (81.5% of reviews)
Entry-Level Pricing
No pricing available
Learn more about LinktreeSprout Social
Star Rating
(4,184)4.4 out of 5
Market Segments
Small-Business (45.4% of reviews)
Entry-Level Pricing
Starting at $199.00 1 user/per month (billed annually)
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Sprout Social excels in its Content Calendar feature, with a score of 9.1, allowing for effective planning and scheduling of posts, while Linktree lacks a comparable content management system, focusing instead on link aggregation.
- Reviewers mention that Linktree shines in its White Label capabilities, scoring 8.8, which is particularly beneficial for brands looking to maintain a consistent identity across their links, whereas Sprout Social's score of 6.9 indicates a less robust offering in this area.
- G2 users highlight that Sprout Social's Social Publishing feature is rated at 8.9, providing a seamless experience for managing multiple social media accounts, while Linktree's functionality is more limited to link management without comprehensive publishing tools.
- Users on G2 report that Linktree's Report Customizability is rated at 8.5, allowing users to tailor their analytics to specific needs, whereas Sprout Social's score of 8.1 indicates less flexibility in report generation.
- Reviewers say that Sprout Social's Social Analytics capabilities, with a score of 8.7, provide in-depth insights into post performance and audience engagement, while Linktree's analytics are more basic, focusing primarily on link clicks and traffic sources.
- Users say that while both platforms offer social media management features, Sprout Social's overall ease of use (8.8) and setup (8.7) are rated higher than Linktree's (9.5 and 9.7 respectively), indicating that Linktree may be more user-friendly for those seeking a straightforward link management solution.
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Pricing
Entry-Level Pricing
Linktree
No pricing availableSprout Social
Standard
Starting at $199.00
1 user/per month (billed annually)
- 5 social profiles
- All-in-one social inbox
- Social content calendar
Free Trial
Linktree
No trial information availableSprout Social
Free Trial is available
Ratings
Meets Requirements
9.1
57
8.5
3,755
Ease of Use
9.4
58
8.8
3,795
Ease of Setup
9.3
20
8.7
2,337
Ease of Admin
9.6
14
8.8
1,707
Quality of Support
8.7
38
8.7
3,351
Has the product been a good partner in doing business?
8.6
13
8.8
1,670
Product Direction (% positive)
8.7
55
8.9
3,691
Features by Category
Social Analytics
8.1(won by 0.2)
28
7.9
1955
8.3(won by 0.4)
32
7.9
2135
8.3
37
8.8(won by 0.5)
2296
7.6(won by 0.2)
23
7.4
1616
8.0(won by 0.7)
32
7.3
1634
7.8(won by 0.2)
20
7.6
1387
7.3(tied score)
19
7.3(tied score)
1327
Reports & Dashboards
8.2(won by 0.1)
32
8.1
2163
7.9
28
8.6(won by 0.7)
2232
8.8(won by 0.3)
36
8.5
2073
8.2(won by default)
19
Feature Not Available
Agentic AI - Social Media Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content & Collaboration
Not enough data
9.0
1981
Not enough data
7.9
1793
Not enough data
8.2
1837
Not enough data
8.1
1756
Not enough data
8.4
1860
Not enough data
Feature Not Available
Social Management
Not enough data
8.6
2974
Not enough data
8.9
2965
Not enough data
8.2
2623
Not enough data
8.5
2928
Not enough data
Feature Not Available
Not enough data
8.0
1706
Not enough data
7.6
1300
Agentic AI - Social Media Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Listening
Not enough data
8.6
1475
Not enough data
7.1
1017
Not enough data
8.3
777
Not enough data
8.0
761
Not enough data
7.9
739
Not enough data
8.0
766
Agentic AI - Social Media Listening Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management & Analysis
Not enough data
7.5
783
Not enough data
8.7
1540
Not enough data
8.2
806
Not enough data
7.9
715
Generative AI
Not enough data
7.4
542
Not enough data
7.3
534
Process
Not enough data
8.6
1111
Not enough data
8.1
908
Not enough data
7.8
672
Channels
Not enough data
Feature Not Available
Not enough data
9.0
1165
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Insight
Not enough data
7.5
798
Not enough data
8.6
1091
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
Linktree and Sprout Social are categorized as Social Media Analytics
Unique Categories
Linktree has no unique categories
Sprout Social is categorized as Social Customer Service, Social Media Suites, Social Media Management, and Social Media Listening Tools
Reviews
Reviewers' Company Size
Linktree
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sprout Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Non-Profit Organization Management
8.6%
Health, Wellness and Fitness
7.4%
Real Estate
6.2%
Information Technology and Services
6.2%
Marketing and Advertising
4.9%
Other
66.7%
Marketing and Advertising
21.0%
Non-Profit Organization Management
6.2%
Higher Education
4.9%
Information Technology and Services
3.8%
Computer Software
3.4%
Other
60.7%
Most Helpful Reviews
Linktree
Most Helpful Favorable Review
Erica B.
Verified User in Real Estate
I love how I can customize my biolink in many ways
Most Helpful Critical Review
Antoinette B.
Verified User in Health, Wellness and Fitness
Ethically it's not pleasing. it is super basic and boring. It doesn't entice me to keep looking through the platform. To get it with any sort of design you have to pay for it and even those don't look good. It's very basic. They need to add more to the...
Sprout Social
Most Helpful Favorable Review
Stephany S.
Verified User in Gambling & Casinos
The incredibly clean UI makes this tool a breeze to use for daily social media monitoring. Up to 50 different channels can be added to the platform, making it very easy for a community manager to respond quickly for multiple brands. Teams also have the...
Most Helpful Critical Review
Mateusz P.
Verified User in Sporting Goods
Firstly, the features are a bit lacking. Sprout Social pulls @mentions and #hashtags into the feed but photo tags and other social media tags are not pulled in by Sprout Social requiring you to log into each social media channel and check. Secondly, the...
Erica B.
Verified User in Real Estate
I love how I can customize my biolink in many ways
Stephany S.
Verified User in Gambling & Casinos
The incredibly clean UI makes this tool a breeze to use for daily social media monitoring. Up to 50 different channels can be added to the platform, making it very easy for a community manager to respond quickly for multiple brands. Teams also have the...
Antoinette B.
Verified User in Health, Wellness and Fitness
Ethically it's not pleasing. it is super basic and boring. It doesn't entice me to keep looking through the platform. To get it with any sort of design you have to pay for it and even those don't look good. It's very basic. They need to add more to the...
Mateusz P.
Verified User in Sporting Goods
Firstly, the features are a bit lacking. Sprout Social pulls @mentions and #hashtags into the feed but photo tags and other social media tags are not pulled in by Sprout Social requiring you to log into each social media channel and check. Secondly, the...
Discussions
What is the function of Linktree?
1 comment
KJ
Linktree helps to increase the functionality of "link in bio" and then cut back on additional navigation.
Guide people directly to the page you are speaking...Read more
Linktree has no more discussions with answers
Is there a place of education for users?
6 comments
EC
I'm sorry, but the text you provided is a URL, which does not contain any content in an unknown language for translation. If you have a specific text in an...Read more
How can I access a more affordable reasonably priced membership with Sprout Social
3 comments
RS
Feel free to chat us directly at Sprout and we can get you in touch with a team member who can walk through your specific use case for you and the best...Read more
Is Sprout Social legit?
3 comments
JG
Definitely! Very useful and intuitive platform to manage and analyze social media.Read more
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