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Compare LinkedIn Marketing Solutions and Skai 
At a Glance
Market Segments
Small-Business (44.4% of reviews)
Mid-Market (44.6% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
LinkedIn Marketing Solutions
Star Rating
(262)4.0 out of 5
Market Segments
Small-Business (44.4% of reviews)
Entry-Level Pricing
No pricing available
Learn more about LinkedIn Marketing SolutionsSkai
Star Rating
(296)4.1 out of 5
Market Segments
Mid-Market (44.6% of reviews)
Entry-Level Pricing
No pricing available
Learn more about SkaiSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Skai excels in Bulk Editing with a score of 8.3, making it easier for marketers to manage large campaigns efficiently, while LinkedIn Marketing Solutions falls short with a score of 5.6, indicating a less user-friendly experience in this area.
- Reviewers mention that Skai's Quality of Support is notably higher at 8.3 compared to LinkedIn's 7.5, suggesting that users find Skai more responsive and helpful when issues arise.
- G2 users highlight Skai's superior Budget Pacing capabilities, scoring 8.2, which allows for better financial management of campaigns, whereas LinkedIn's score of 7.3 indicates room for improvement in this critical area.
- Users on G2 appreciate Skai's Ad and Conversion Tracking features, scoring 8.6, which provide detailed insights into campaign performance, while LinkedIn's score of 8.0 shows it is competitive but not as robust.
- Reviewers say that Skai's Campaign Optimization features are rated at 8.0, allowing for more effective adjustments during campaigns, while LinkedIn's score of 7.0 suggests it may not offer the same level of optimization tools.
- Users report that Skai's Lead Builder functionality is highly rated at 8.3, making it easier to generate leads, while LinkedIn's score of 8.0 indicates it is effective but slightly less powerful in this aspect.
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Pricing
Entry-Level Pricing
LinkedIn Marketing Solutions
No pricing availableSkai
No pricing availableFree Trial
LinkedIn Marketing Solutions
No trial information availableSkai
No trial information availableRatings
Meets Requirements
8.2
213
8.0
259
Ease of Use
8.0
218
7.6
258
Ease of Setup
7.8
103
7.4
153
Ease of Admin
7.9
94
7.7
157
Quality of Support
7.5
187
8.3
253
Has the product been a good partner in doing business?
7.8
90
8.3
155
Product Direction (% positive)
6.7
210
8.0
250
Features by Category
Campaign Management & Optimization
Not enough data
8.5
177
Not enough data
8.2
176
Not enough data
7.6
166
Not enough data
7.7
148
Not enough data
7.1
122
Not enough data
8.2
150
Not enough data
7.5
147
Not enough data
6.9
124
Not enough data
6.5
149
Not enough data
7.3
103
Not enough data
8.1
161
Analytics & Administration
Not enough data
8.6
177
Not enough data
8.2
156
Not enough data
8.0
167
Platform
Not enough data
7.6
127
Not enough data
7.8
148
Not enough data
7.7
154
Not enough data
8.2
154
Not enough data
8.0
166
Not enough data
8.2
151
Not enough data
7.8
147
Not enough data
Feature Not Available
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
Not enough data
7.8
41
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
7.5
158
7.8
92
7.0
153
8.0
90
Feature Not Available
8.0
82
5.6
120
8.3
84
6.0
113
7.9
79
Feature Not Available
Feature Not Available
7.6
111
Feature Not Available
Feature Not Available
8.0
62
Feature Not Available
8.2
77
7.0
137
7.6
71
6.8
122
Feature Not Available
7.2
62
8.0
29
6.8
63
Feature Not Available
Targeting
8.6
163
8.3
82
7.8
134
8.0
74
8.4
156
8.3
83
7.9
132
7.9
60
Mobile
Not enough data
8.2
41
7.2
62
8.0
29
6.8
63
Feature Not Available
Platform
7.3
104
7.6
65
Feature Not Available
7.6
70
7.8
141
8.2
79
7.8
157
7.6
86
7.7
135
8.2
73
7.0
139
7.9
80
7.3
124
7.8
83
8.0
108
Feature Not Available
7.4
145
7.6
77
Platform Interoperability
7.8(won by 0.3)
21
7.5
6
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Feature Not Available
7.9(won by default)
57
Campaign Management
7.5
158
7.8(won by 0.3)
92
7.0
153
8.0(won by 1.0)
90
Feature Not Available
8.0(won by default)
82
5.6
120
8.3(won by 2.7)
84
6.0
113
7.9(won by 1.9)
79
Feature Not Available
Feature Not Available
7.6(won by default)
111
Feature Not Available
Feature Not Available
8.0(won by default)
62
Feature Not Available
8.2(won by default)
77
7.0
137
7.6(won by 0.6)
71
6.8(won by default)
122
Feature Not Available
7.2
62
8.0(won by 0.8)
29
6.8(won by default)
63
Feature Not Available
Targeting
8.6(won by 0.3)
163
8.3
82
7.8
134
8.0(won by 0.2)
74
8.4(won by 0.1)
156
8.3
83
7.9(tied score)
132
7.9(tied score)
60
Platform
7.3
104
7.6(won by 0.3)
65
Feature Not Available
7.6(won by default)
70
7.8
141
8.2(won by 0.4)
79
7.8(won by 0.2)
157
7.6
86
7.7
135
8.2(won by 0.5)
73
7.0
139
7.9(won by 0.9)
80
7.3
124
7.8(won by 0.5)
83
8.0(won by default)
108
Feature Not Available
7.4
145
7.6(won by 0.2)
77
Platform Basics
Not enough data
8.6
6
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
Not enough data
Platform Data
Not enough data
9.0
7
Not enough data
9.5
7
Not enough data
8.6
7
Platform Additional Functionality
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.5
6
Not enough data
7.9
7
Agentic AI - Retail Media Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
LinkedIn Marketing Solutions and Skai are categorized as Social Media Advertising
Unique Categories
LinkedIn Marketing Solutions is categorized as Visitor Identification
Skai is categorized as Cross-Channel Advertising, Mobile Advertising, Paid Search Advertising, and Retail Media Advertising Platforms
Reviews
Reviewers' Company Size
LinkedIn Marketing Solutions
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Skai
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
19.4%
Computer Software
13.5%
Information Technology and Services
11.1%
Internet
5.2%
Management Consulting
4.0%
Other
46.8%
Marketing and Advertising
56.1%
Internet
11.1%
Retail
7.9%
Consumer Goods
2.1%
Financial Services
1.4%
Other
21.4%
Most Helpful Reviews
LinkedIn Marketing Solutions
Most Helpful Favorable Review
Verified User in Marketing and Advertising
What I liked most about this service was how you are able to do a lot of different things with it. You can create influencers, long-form blog and send out targeted email blasts to specific targets of your choosing. LinkedIn is great for ensuring that your...
Most Helpful Critical Review
Matt H.
Verified User in Marketing and Advertising
I didn't like how sponsored updates charged you per click if someone clicked to your company page rather than the ad at hand. Also wasn't crazy about the reporting, as you have no ideas what company clicked. Also if you have any issues with your LinkedIn...
Skai
Most Helpful Favorable Review
Caio F.
Verified User in Marketing and Advertising
It is a 360º Tool with full integration with different channels and is known as best-in-class portifolio optimization and bid manager, its a very friendly tool that provides us to have universal channels, analytics dashboards, automatic bid managers,...
Most Helpful Critical Review
Cory C.
Verified User in Internet
I'll start with things I haven't used very much: reporting, dashboard, dimensions or keyword tool. I use the Google Keyword Tool. I can't give an opinion of these because I don't use it much, but reporting isn't something I do very much since we don't have...
Verified User in Marketing and Advertising
What I liked most about this service was how you are able to do a lot of different things with it. You can create influencers, long-form blog and send out targeted email blasts to specific targets of your choosing. LinkedIn is great for ensuring that your...
Caio F.
Verified User in Marketing and Advertising
It is a 360º Tool with full integration with different channels and is known as best-in-class portifolio optimization and bid manager, its a very friendly tool that provides us to have universal channels, analytics dashboards, automatic bid managers,...
Matt H.
Verified User in Marketing and Advertising
I didn't like how sponsored updates charged you per click if someone clicked to your company page rather than the ad at hand. Also wasn't crazy about the reporting, as you have no ideas what company clicked. Also if you have any issues with your LinkedIn...
Cory C.
Verified User in Internet
I'll start with things I haven't used very much: reporting, dashboard, dimensions or keyword tool. I use the Google Keyword Tool. I can't give an opinion of these because I don't use it much, but reporting isn't something I do very much since we don't have...
Discussions
What other ways are there to track the success of a campaign if not down to the individual?
2 comments
GK
Hi Nadia, I first used LinkedIn for marketing four years ago. My question involved a very specific area - the source of business, down to the transaction or...Read more
How can LinkedIn be used for marketing?
1 comment
MM
By building a strong profile related to your business.Read more
What are marketing solutions?
1 comment
IO
LinkedIn offers various marketing solutions to help companies achieve their marketing goals. Some of the marketing solutions offered by LinkedIn include:
1....Read more
Skai has no discussions with answers
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