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Compare Later Social and Tailwind 
At a Glance
Market Segments
Small-Business (83.9% of reviews)
Small-Business (91.1% of reviews)
Entry-Level Pricing
Free 1 Social Set & User
9.99 per month
Later Social
Star Rating
(309)4.5 out of 5
Market Segments
Small-Business (83.9% of reviews)
Entry-Level Pricing
Free 1 Social Set & User
Browse all 4 pricing plansTailwind
Star Rating
(139)4.3 out of 5
Market Segments
Small-Business (91.1% of reviews)
Entry-Level Pricing
9.99 per month
Learn more about TailwindSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Tailwind excels in its Content Calendar feature, with a score of 8.4, allowing for effective scheduling and planning of posts, while Later Social shines even brighter with a score of 9.4, making it a preferred choice for users who prioritize a robust content planning tool.
- Reviewers mention that Later Social's Content Library, rated at 9.2, offers superior organization and accessibility for media assets compared to Tailwind's score of 7.8, which some users find limiting when managing large volumes of content.
- G2 users highlight Tailwind's strong performance in Post Performance analytics, scoring 8.8, but Later Social outperforms with a score of 9.0, providing deeper insights into engagement metrics that help users optimize their content strategy.
- Users on G2 report that Tailwind's Approval Workflows, rated at 7.0, can be cumbersome, whereas Later Social's simpler approach, scoring 6.6, is noted for being more intuitive, although both could improve in this area.
- Reviewers say that Tailwind's Social Engagement features, with a score of 8.0, are effective but not as comprehensive as Later Social's 8.5, which includes more tools for interacting with followers and managing community engagement.
- Users report that Tailwind's Reporting capabilities, particularly in Report Customizability, score low at 6.4, while Later Social's score of 8.6 is praised for offering more flexible and detailed reporting options that cater to diverse user needs.
Featured Products
Sponsored
Cloud Campaign
(139)
Social Media Listening Tools
Visit Website
Pricing
Entry-Level Pricing
Later Social
Free
Free
1 Social Set & User
For Individuals, free forever
- Visual Planner
- Linkin.bio Lite
- Instagram Analytics Lite
Tailwind
Plus
9.99
per month
- Smart Pin Scheduling
- Measure Pin Success
- Unlimited Pin Scheduling
Free Trial
Later Social
Free Trial is available
Tailwind
Free Trial is available
Ratings
Meets Requirements
8.6
209
8.7
114
Ease of Use
9.1
204
8.7
115
Ease of Setup
9.1
76
8.8
27
Ease of Admin
9.3
73
9.0
27
Quality of Support
8.8
151
8.6
87
Has the product been a good partner in doing business?
8.9
63
9.6
21
Product Direction (% positive)
8.5
188
8.1
111
Features by Category
Social Analytics
8.3(won by default)
46
Feature Not Available
8.9(won by default)
65
Feature Not Available
9.0(won by 0.2)
73
8.8
53
8.4(won by default)
32
Feature Not Available
8.3(won by 0.2)
40
8.1
41
8.9(won by default)
25
Not enough data
8.9(won by default)
16
Not enough data
Reports & Dashboards
8.6(won by default)
46
Feature Not Available
8.7(won by 1.0)
50
7.7
36
9.0(won by 0.6)
59
8.4
43
8.6(won by default)
17
Not enough data
Agentic AI - Social Media Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content & Collaboration
9.4
116
8.4
23
9.1
119
7.8
20
7.9
62
6.7
14
Feature Not Available
7.0
14
8.7
78
6.8
13
7.7
39
7.4
12
Social Management
8.4
107
8.1
68
9.1
127
8.8
75
Feature Not Available
Feature Not Available
8.4
106
8.0
68
Feature Not Available
Feature Not Available
8.0
35
6.5
12
7.3
5
Not enough data
Agentic AI - Social Media Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Listening
Not enough data
8.8
39
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Social Media Listening Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management & Analysis
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Content
9.2
10
Not enough data
9.2
8
Not enough data
9.4
11
Not enough data
9.0
8
Not enough data
Engagement
8.5
9
Not enough data
8.5
10
Not enough data
8.7
10
Not enough data
8.8
8
Not enough data
9.2
8
Not enough data
Social Shopping
9.4
8
Not enough data
9.0
8
Not enough data
8.8
8
Not enough data
8.9
9
Not enough data
Analytics
8.7
10
Not enough data
9.6
9
Not enough data
9.0
10
Not enough data
Categories
Categories
Shared Categories
Later Social and Tailwind are categorized as Social Media Analytics, Social Media Suites, and Social Media Management
Unique Categories
Later Social is categorized as Social Commerce Platforms
Tailwind is categorized as Social Media Listening Tools
Reviews
Reviewers' Company Size
Later Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Tailwind
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.8%
Health, Wellness and Fitness
6.9%
Retail
5.3%
Photography
4.6%
Apparel & Fashion
4.6%
Other
62.8%
Marketing and Advertising
17.0%
Writing and Editing
9.6%
Health, Wellness and Fitness
6.7%
Online Media
4.4%
Information Technology and Services
4.4%
Other
57.8%
Most Helpful Reviews
Later Social
Most Helpful Favorable Review
Verified User in Retail
A previous scheduling software I was using lost their partnership with IG. I frantically reached out to multiple paltforms and later was quick to assist me in the transition! Great product & Great support!
Most Helpful Critical Review
Arnab M.
Verified User in Marketing and Advertising
We got an annual subscription but decided to cancel it 80 days after paying for it. The customer support got back to us and said that they only refund within 30 days of payment. I understand the need to make money as a SaaS product, but charging people for...
Tailwind
Most Helpful Favorable Review
Verified User in Design
The chrome plugin for Tailwind makes it super easy to pin at volume from any site. The analytics are also top-notch and much more robust than native Pinterest analytics. It's an intuitive platform that easily shows you what's working and what's not in your...
Most Helpful Critical Review
Verified User in Computer Games
Still growing and tougher to balance as Pinterest has their own version
Verified User in Retail
A previous scheduling software I was using lost their partnership with IG. I frantically reached out to multiple paltforms and later was quick to assist me in the transition! Great product & Great support!
Verified User in Design
The chrome plugin for Tailwind makes it super easy to pin at volume from any site. The analytics are also top-notch and much more robust than native Pinterest analytics. It's an intuitive platform that easily shows you what's working and what's not in your...
Arnab M.
Verified User in Marketing and Advertising
We got an annual subscription but decided to cancel it 80 days after paying for it. The customer support got back to us and said that they only refund within 30 days of payment. I understand the need to make money as a SaaS product, but charging people for...
Verified User in Computer Games
Still growing and tougher to balance as Pinterest has their own version
Discussions
How to connect Facebook Page With the Instagram and enabling Auto Post on iNstagram and facebook
1 comment
MD
Are you looking to connect your Facebook and Instagram to Later? I believe when you create an account, it connects to your social media accounts then. Here...Read more
Is later a good app?
1 comment
WS
It seems like the text you provided is already in English. If you have a different string of text in an unknown language that you would like translated,...Read more
What is later software?
1 comment
JB
Later is a social media content management platform that can be used for multiple platforms but is specifically geared towards Instagram. Read more
Can I use this for Pinterest and
4 comments
KT
It was designed primarily for Pinterest scheduling but you can use it for Instagram as well. Read more
Pricing for the Paid Version
3 comments
MJ
I started with the free version to test it out and have never looked back. As my understanding of the program has grown along with the incredible growth of...Read more
Tailwind has no more discussions with answers
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