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Compare Instapage and Unbounce Landing Pages 
At a Glance
Market Segments
Small-Business (63.6% of reviews)
Small-Business (59.4% of reviews)
Entry-Level Pricing
$79.00 Per Month
$74.00 Per Month
Instapage
Star Rating
(506)4.3 out of 5
Market Segments
Small-Business (63.6% of reviews)
Entry-Level Pricing
$79.00 Per Month
Free Trial is available
Browse all 3 pricing plansUnbounce Landing Pages
Star Rating
(379)4.4 out of 5
Market Segments
Small-Business (59.4% of reviews)
Entry-Level Pricing
$74.00 Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Unbounce excels in its drag-and-drop functionality, scoring 8.8, which allows for easy page customization. In contrast, Instapage shines even brighter with a score of 9.2, making it a preferred choice for those who prioritize intuitive design.
- Reviewers mention that Unbounce offers a solid selection of pre-designed templates, scoring 7.5, but Instapage outperforms with a score of 8.0, providing users with more visually appealing and diverse options to choose from.
- G2 users highlight that Unbounce's A/B testing capabilities are robust, scoring 8.9, which is slightly higher than Instapage's score of 8.5. This makes Unbounce a strong contender for users focused on optimizing conversion rates through testing.
- Users on G2 report that Instapage's customer support is slightly better, with a quality of support score of 8.6 compared to Unbounce's 8.5. This could be a deciding factor for users who value responsive and helpful customer service.
- Reviewers mention that Unbounce's AI/Machine Learning features score 6.9, indicating room for improvement, while Instapage's score of 6.4 suggests it may not be the best option for users looking for advanced AI capabilities.
- Users say that both platforms offer good mobile optimization, but Instapage edges out with a score of 8.1 compared to Unbounce's 8.0, making it a better choice for those focused on mobile user experience.
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Pricing
Entry-Level Pricing
Instapage
Create
$79.00
Per Month
Build on-brand, pixel-perfect, responsive pages without a developer
- Drag & drop builder
- Reusable page blocks
- Real-time visual collaboration
Unbounce Landing Pages
Build
$74.00
Per Month
Easily build and launch high-converting landing pages for any campaign
- Landing page builder
- Unlimited landing pages, popups, and sticky bars
- Form builder
Free Trial
Instapage
Free Trial is available
Unbounce Landing Pages
Free Trial is available
Ratings
Meets Requirements
8.5
418
8.6
321
Ease of Use
9.0
418
8.6
321
Ease of Setup
9.0
233
8.8
181
Ease of Admin
8.9
227
8.7
170
Quality of Support
8.7
389
8.5
282
Has the product been a good partner in doing business?
8.5
215
8.9
167
Product Direction (% positive)
7.8
399
8.4
301
Features by Category
Design and Customization
Not enough data
7.6
19
Not enough data
7.8
22
Not enough data
8.2
22
Not enough data
7.7
23
Campaigns
Not enough data
7.6
14
Not enough data
7.4
11
Not enough data
8.4
19
Not enough data
7.1
19
Integrations
Not enough data
7.9
21
Not enough data
6.9
9
Not enough data
6.7
12
Not enough data
7.3
11
Generative AI
Not enough data
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
9.2
134
|
Verified
8.9
65
|
Verified
8.1
132
|
Verified
7.8
65
|
Verified
7.9
121
|
Verified
7.4
63
|
Verified
7.8
124
|
Verified
7.7
58
|
Verified
Page Optimization
8.4
118
|
Verified
9.0
62
|
Verified
8.0
132
|
Verified
8.1
66
|
Verified
7.2
118
|
Verified
7.7
58
|
Verified
6.8
99
|
Verified
6.5
53
|
Verified
Integrations
6.6
59
|
Verified
7.3
30
|
Verified
7.5
87
|
Verified
8.0
46
|
Verified
8.6
126
|
Verified
8.6
62
|
Verified
Generative AI
6.4
27
6.3
9
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Computing
8.6
44
7.7
21
6.1
28
6.9
14
8.5
54
8.1
26
Experimental Design
8.1
40
8.0
22
8.2
38
7.7
22
7.8
42
8.2
23
Analytics
7.4
53
7.0
24
7.8
47
6.3
14
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.0
52
Not enough data
7.9
50
Not enough data
7.5
52
Not enough data
7.6
41
Not enough data
7.9
45
Not enough data
Reporting
8.1
59
Not enough data
7.5
33
Not enough data
7.9
43
Not enough data
7.6
37
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
6.2
7
Not enough data
7.1
7
Not enough data
8.6
7
Not enough data
7.6
7
Not enough data
Growth
7.1
7
Not enough data
8.8
7
Not enough data
7.9
7
Not enough data
6.7
7
Not enough data
7.6
7
Not enough data
Content
7.9
7
Not enough data
8.1
7
Not enough data
8.3
7
Not enough data
8.6
6
Not enough data
Support
8.6
6
Not enough data
Categories
Categories
Shared Categories
Instapage and Unbounce Landing Pages are categorized as Landing Page Builders and A/B Testing
Reviews
Reviewers' Company Size
Instapage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Unbounce Landing Pages
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
28.9%
Computer Software
7.7%
Information Technology and Services
5.3%
Real Estate
4.9%
Financial Services
4.7%
Other
48.6%
Marketing and Advertising
29.5%
Computer Software
13.2%
Internet
7.0%
Information Technology and Services
6.8%
Financial Services
4.1%
Other
39.5%
Most Helpful Reviews
Instapage
Most Helpful Favorable Review
Zack W.
Verified User in Marketing and Advertising
Instapage makes it very easy to make professional landing pages that convert at a very high rate. I love how much freedom you have to move things around design-wise instead of being locked into a template like other landing page builders. I also love the...
Most Helpful Critical Review
Megan R.
Verified User in Hospitality
**Trying to cancel your account is easy but unless you can do it within 24 hours of being billed, you will not get a refund for anything you paid. They throw the terms of service in your face which is never on the emails about your account renewing.That is...
Unbounce Landing Pages
Most Helpful Favorable Review
Drew E.
Verified User in Marketing and Advertising
This is by far the most user friendly platform I have found for designing and developing landing pages. Virtually anyone with a computer will be able to get their landing pages up and running with little to know help. Of course there will always be...
Most Helpful Critical Review
Raphael C.
Verified User in Internet
I miss the full A/B testing with confidence levels and all standard features that comes with it.
Zack W.
Verified User in Marketing and Advertising
Instapage makes it very easy to make professional landing pages that convert at a very high rate. I love how much freedom you have to move things around design-wise instead of being locked into a template like other landing page builders. I also love the...
Drew E.
Verified User in Marketing and Advertising
This is by far the most user friendly platform I have found for designing and developing landing pages. Virtually anyone with a computer will be able to get their landing pages up and running with little to know help. Of course there will always be...
Megan R.
Verified User in Hospitality
**Trying to cancel your account is easy but unless you can do it within 24 hours of being billed, you will not get a refund for anything you paid. They throw the terms of service in your face which is never on the emails about your account renewing.That is...
Raphael C.
Verified User in Internet
I miss the full A/B testing with confidence levels and all standard features that comes with it.
Alternatives
Discussions
Can I use Instapage landing pages on my own website/domain?
1 comment
BL
Yes!Read more
What is Instapage used for?
1 comment
JS
Instapage is a powerful landing page builder designed to help businesses create high-converting landing pages quickly and easily. Founded in 2012, the...Read more
Instapage has no more discussions with answers
What is unbounce used for?
3 comments
FR
Unbounce is used to build landing pages - these are web pages that can be embedded under an existing domain/website but they serve a single purpose: for the...Read more
What is Unbouncepages?
2 comments
LF
It is a marketing tool that makes easy create, manage and measure landing pages, and is capable to connect with other tools.Read more
What’s a unique visitor?
1 comment
NS
This is how Unbounce counts visitors: "Unbounce uses a Page Visitor cookie, named ubvs, to track page traffic. The cookie uniquely (but anonymously)...Read more
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