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Compare Hootsuite and Tailwind 
At a Glance
Market Segments
Small-Business (59.5% of reviews)
Small-Business (91.1% of reviews)
Entry-Level Pricing
$99.00 1 user Per Month
9.99 per month
Hootsuite
Star Rating
(6,230)4.2 out of 5
Market Segments
Small-Business (59.5% of reviews)
Entry-Level Pricing
$99.00 1 user Per Month
Free Trial is available
Browse all 3 pricing plansTailwind
Star Rating
(139)4.3 out of 5
Market Segments
Small-Business (91.1% of reviews)
Entry-Level Pricing
9.99 per month
Learn more about TailwindSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Hootsuite excels in its Content Calendar feature, scoring 9.0, which allows for effective scheduling and planning of social media posts, while Tailwind's score of 8.4 indicates it may not be as robust in this area.
- Reviewers mention that Tailwind offers superior Follower Analysis with a score of 8.5 compared to Hootsuite's 7.9, highlighting Tailwind's ability to provide deeper insights into audience demographics and engagement.
- G2 users note that Hootsuite's Social Engagement capabilities are strong, with a score of 8.5, allowing for effective interaction with followers, whereas Tailwind's score of 8.0 suggests it may not facilitate engagement as effectively.
- Reviewers say that Hootsuite's Report Customizability is a standout feature with a score of 8.0, enabling users to tailor reports to their specific needs, while Tailwind's lower score of 6.4 indicates limitations in this area.
- Users on G2 highlight that Tailwind's Social Measurement feature is impressive, scoring 8.8, which allows for comprehensive tracking of social media performance, compared to Hootsuite's score of 8.1.
- Reviewers mention that Hootsuite's Quality of Support is rated at 8.1, which is lower than Tailwind's 8.6, suggesting that users may find Tailwind's customer service more responsive and helpful.
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Pricing
Entry-Level Pricing
Hootsuite
Standard
$99.00
1 user Per Month
- Up to 5 social accounts
- Unlimited post scheduling
- Best time to post recommendations
Tailwind
Plus
9.99
per month
- Smart Pin Scheduling
- Measure Pin Success
- Unlimited Pin Scheduling
Free Trial
Hootsuite
Free Trial is available
Tailwind
Free Trial is available
Ratings
Meets Requirements
8.4
5,629
8.7
114
Ease of Use
8.6
5,688
8.7
115
Ease of Setup
8.6
3,507
8.8
27
Ease of Admin
8.6
2,390
9.0
27
Quality of Support
8.1
4,203
8.6
87
Has the product been a good partner in doing business?
8.5
2,164
9.6
21
Product Direction (% positive)
7.9
5,536
8.1
111
Features by Category
Social Analytics
7.5(won by default)
1976
Feature Not Available
7.9(won by default)
2185
Feature Not Available
8.6
2303
8.8(won by 0.2)
53
7.4(won by default)
1654
Feature Not Available
7.4
1886
8.1(won by 0.7)
41
7.6(won by default)
1336
Not enough data
7.5(won by default)
1295
Not enough data
Reports & Dashboards
8.1(won by default)
2201
Feature Not Available
8.3(won by 0.6)
2181
7.7
36
8.4(tied score)
2147
8.4(tied score)
43
7.2(won by default)
1228
Not enough data
Agentic AI - Social Media Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content & Collaboration
9.0
2435
8.4
23
8.0
2276
7.8
20
8.0
2216
6.7
14
7.8
2106
7.0
14
8.2
2231
6.8
13
8.1
2214
7.4
12
Social Management
8.1
4102
8.1
68
8.9
4578
8.8
75
8.2
4124
Feature Not Available
8.4
4426
8.0
68
7.2
3159
Feature Not Available
8.0
2192
6.5
12
7.9
1824
Not enough data
Agentic AI - Social Media Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
7.7
504
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
8.3
584
Not enough data
Campaign Management
8.3
586
Not enough data
8.1
581
Not enough data
8.2
577
Not enough data
7.8
581
Not enough data
8.0
576
Not enough data
8.3
571
Not enough data
8.2
571
Not enough data
7.7
564
Not enough data
7.7
564
Not enough data
8.1
559
Not enough data
8.0
556
Not enough data
7.4
555
Not enough data
7.7
551
Not enough data
Targeting
8.1
558
Not enough data
7.8
553
Not enough data
7.9
552
Not enough data
7.8
548
Not enough data
Platform
7.7
536
Not enough data
8.3
551
Not enough data
8.5
548
Not enough data
8.6
545
Not enough data
8.3
539
Not enough data
8.2
535
Not enough data
8.3
537
Not enough data
7.9
526
Not enough data
8.1
530
Not enough data
Monitoring & Listening
8.1
1836
8.8
39
7.2
1444
Feature Not Available
8.2
631
Not enough data
7.9
610
Not enough data
7.9
602
Not enough data
7.6
581
Not enough data
Agentic AI - Social Media Listening Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management & Analysis
7.5
1291
Feature Not Available
8.0
1796
Feature Not Available
8.2
653
Not enough data
7.8
586
Not enough data
Categories
Categories
Shared Categories
Hootsuite and Tailwind are categorized as Social Media Suites, Social Media Management, Social Media Listening Tools, and Social Media Analytics
Unique Categories
Hootsuite is categorized as Social Media Advertising
Tailwind has no unique categories
Reviews
Reviewers' Company Size
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Tailwind
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.3%
Non-Profit Organization Management
8.0%
Higher Education
4.5%
Computer Software
3.9%
Information Technology and Services
3.6%
Other
64.7%
Marketing and Advertising
17.0%
Writing and Editing
9.6%
Health, Wellness and Fitness
6.7%
Online Media
4.4%
Information Technology and Services
4.4%
Other
57.8%
Most Helpful Reviews
Hootsuite
Most Helpful Favorable Review
Kristin H.
Verified User in Higher Education
Hootsuite lets you control your Twitter, Facebook, LinkedIn, Google+, Foursquare, and more all from one dashboard. You can schedule posts, collaborate with team members by assigning messages to people, and you can run reports of your social media, all for...
Most Helpful Critical Review
Francis P.
Verified User in Computer Software
It could support more social networks. Also Google+ functionality only allows you to post to a page rather than your profile.
Tailwind
Most Helpful Favorable Review
Verified User in Design
The chrome plugin for Tailwind makes it super easy to pin at volume from any site. The analytics are also top-notch and much more robust than native Pinterest analytics. It's an intuitive platform that easily shows you what's working and what's not in your...
Most Helpful Critical Review
Verified User in Religious Institutions
When they update their product, it is super buggy. This latest update made Tailwind unusable. Even my billing pages won't load on any browser. They inexplicably downgraded my account to allow only 20 posts per month. I paid for the premium for a full year...
Kristin H.
Verified User in Higher Education
Hootsuite lets you control your Twitter, Facebook, LinkedIn, Google+, Foursquare, and more all from one dashboard. You can schedule posts, collaborate with team members by assigning messages to people, and you can run reports of your social media, all for...
Verified User in Design
The chrome plugin for Tailwind makes it super easy to pin at volume from any site. The analytics are also top-notch and much more robust than native Pinterest analytics. It's an intuitive platform that easily shows you what's working and what's not in your...
Francis P.
Verified User in Computer Software
It could support more social networks. Also Google+ functionality only allows you to post to a page rather than your profile.
Verified User in Religious Institutions
When they update their product, it is super buggy. This latest update made Tailwind unusable. Even my billing pages won't load on any browser. They inexplicably downgraded my account to allow only 20 posts per month. I paid for the premium for a full year...
Discussions
What is the most popular feature of Hootsuite?
4 comments
HV
Scheduling in advance and recommend post timesRead more
What do you get with free Hootsuite?
4 comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How to connect Hootsuite to Facebook business page
3 comments
JM
The text is already in English and does not require translation.Read more
Can I use this for Pinterest and
4 comments
KT
It was designed primarily for Pinterest scheduling but you can use it for Instagram as well. Read more
Pricing for the Paid Version
3 comments
MJ
I started with the free version to test it out and have never looked back. As my understanding of the program has grown along with the incredible growth of...Read more
Tailwind has no more discussions with answers
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