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Compare Hootsuite and Sprout Social 
At a Glance
Market Segments
Small-Business (59.5% of reviews)
Small-Business (45.4% of reviews)
Entry-Level Pricing
$99.00 1 user Per Month
Starting at $199.00 1 user/per month (billed annually)
Hootsuite
Star Rating
(6,235)4.2 out of 5
Market Segments
Small-Business (59.5% of reviews)
Entry-Level Pricing
$99.00 1 user Per Month
Free Trial is available
Browse all 3 pricing plansSprout Social
Star Rating
(4,184)4.4 out of 5
Market Segments
Small-Business (45.4% of reviews)
Entry-Level Pricing
Starting at $199.00 1 user/per month (billed annually)
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Sprout Social excels in its Content Calendar feature, scoring a perfect 9.0, which allows for seamless scheduling and planning of posts. In contrast, Hootsuite also offers a solid content calendar but does not surpass this score, leading to a more streamlined experience for Sprout users.
- Reviewers mention that Sprout Social's Quality of Support is notably higher, with a score of 8.7 compared to Hootsuite's 8.1. Users appreciate the responsive customer service and detailed resources provided by Sprout, which enhances their overall experience.
- G2 users highlight the superior Social Reporting capabilities of Sprout Social, scoring 8.7, which allows for more in-depth analytics and insights compared to Hootsuite's 8.0. This feature is particularly beneficial for businesses looking to track their social media performance effectively.
- Users on G2 report that Sprout Social's Post Performance feature, with a score of 8.8, provides more actionable insights than Hootsuite's 8.6. This helps users optimize their content strategy based on performance metrics.
- Reviewers mention that while both platforms offer Campaign Optimization tools, Sprout Social's scoring of 8.2 is on par with Hootsuite, but users feel that Sprout's interface is more intuitive, making it easier to implement changes based on campaign performance.
- Users say that Sprout Social's Ease of Use is a standout feature, scoring 8.8, which is higher than Hootsuite's 8.6. This user-friendly design is frequently praised by reviewers, making it easier for teams to adopt and utilize the software effectively.
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Pricing
Entry-Level Pricing
Hootsuite
Standard
$99.00
1 user Per Month
- Up to 5 social accounts
- Unlimited post scheduling
- Best time to post recommendations
Sprout Social
Standard
Starting at $199.00
1 user/per month (billed annually)
- 5 social profiles
- All-in-one social inbox
- Social content calendar
Free Trial
Hootsuite
Free Trial is available
Sprout Social
Free Trial is available
Ratings
Meets Requirements
8.4
5,633
8.5
3,755
Ease of Use
8.6
5,692
8.8
3,795
Ease of Setup
8.6
3,510
8.7
2,337
Ease of Admin
8.6
2,392
8.8
1,707
Quality of Support
8.1
4,207
8.7
3,351
Has the product been a good partner in doing business?
8.5
2,166
8.8
1,670
Product Direction (% positive)
7.9
5,540
8.9
3,691
Features by Category
Social Analytics
7.5
1978
7.9(won by 0.4)
1955
7.9(tied score)
2187
7.9(tied score)
2135
8.6
2305
8.8(won by 0.2)
2296
7.4(tied score)
1656
7.4(tied score)
1616
7.4(won by 0.1)
1888
7.3
1634
7.6(tied score)
1338
7.6(tied score)
1387
7.5(won by 0.2)
1297
7.3
1327
Reports & Dashboards
8.1(tied score)
2204
8.1(tied score)
2163
8.3
2184
8.6(won by 0.3)
2232
8.4
2150
8.5(won by 0.1)
2073
7.2(won by default)
1230
Feature Not Available
Agentic AI - Social Media Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content & Collaboration
9.0
2437
9.0
1981
8.0
2278
7.9
1793
8.0
2218
8.2
1837
7.8
2108
8.1
1756
8.2
2233
8.4
1860
8.1
2216
Feature Not Available
Social Management
8.1
4106
8.6
2974
8.9
4582
8.9
2965
8.2
4128
8.2
2623
8.4
4430
8.5
2928
7.2
3162
Feature Not Available
8.0
2196
8.0
1706
7.9
1827
7.6
1300
Agentic AI - Social Media Management
6.3
5
Not enough data
8.0
5
Not enough data
6.0
5
Not enough data
8.3
5
Not enough data
6.7
5
Not enough data
7.3
5
Not enough data
Not enough data
Not enough data
Platform Interoperability
7.7
505
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
8.3
586
Not enough data
Campaign Management
8.3
588
Not enough data
8.1
583
Not enough data
8.2
579
Not enough data
7.8
583
Not enough data
8.0
578
Not enough data
8.3
573
Not enough data
8.2
573
Not enough data
7.7
565
Not enough data
7.7
565
Not enough data
8.0
560
Not enough data
8.0
557
Not enough data
7.4
556
Not enough data
7.7
552
Not enough data
Targeting
8.1
559
Not enough data
7.8
554
Not enough data
7.9
553
Not enough data
7.8
549
Not enough data
Platform
7.7
537
Not enough data
8.2
552
Not enough data
8.5
549
Not enough data
8.6
546
Not enough data
8.3
540
Not enough data
8.2
536
Not enough data
8.3
538
Not enough data
7.9
527
Not enough data
8.1
531
Not enough data
Monitoring & Listening
8.1
1836
8.6
1475
7.2
1444
7.1
1017
8.2
631
8.3
777
7.9
610
8.0
761
7.9
602
7.9
739
7.6
581
8.0
766
Agentic AI - Social Media Listening Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management & Analysis
7.5
1291
7.5
783
8.0
1796
8.7
1540
8.2
653
8.2
806
7.8
586
7.9
715
Generative AI
Not enough data
7.4
542
Not enough data
7.3
534
Process
Not enough data
8.6
1111
Not enough data
8.1
908
Not enough data
7.8
672
Channels
Not enough data
Feature Not Available
Not enough data
9.0
1165
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Insight
Not enough data
7.5
798
Not enough data
8.6
1091
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
Hootsuite and Sprout Social are categorized as Social Media Suites, Social Media Management, Social Media Listening Tools, and Social Media Analytics
Unique Categories
Hootsuite is categorized as Social Media Advertising
Sprout Social is categorized as Social Customer Service
Reviews
Reviewers' Company Size
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sprout Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.3%
Non-Profit Organization Management
8.0%
Higher Education
4.5%
Computer Software
3.9%
Information Technology and Services
3.6%
Other
64.7%
Marketing and Advertising
21.0%
Non-Profit Organization Management
6.2%
Higher Education
4.9%
Information Technology and Services
3.8%
Computer Software
3.4%
Other
60.7%
Most Helpful Reviews
Hootsuite
Most Helpful Favorable Review
Kristin H.
Verified User in Higher Education
Hootsuite lets you control your Twitter, Facebook, LinkedIn, Google+, Foursquare, and more all from one dashboard. You can schedule posts, collaborate with team members by assigning messages to people, and you can run reports of your social media, all for...
Most Helpful Critical Review
Francis P.
Verified User in Computer Software
It could support more social networks. Also Google+ functionality only allows you to post to a page rather than your profile.
Sprout Social
Most Helpful Favorable Review
Stephany S.
Verified User in Gambling & Casinos
The incredibly clean UI makes this tool a breeze to use for daily social media monitoring. Up to 50 different channels can be added to the platform, making it very easy for a community manager to respond quickly for multiple brands. Teams also have the...
Most Helpful Critical Review
Mateusz P.
Verified User in Sporting Goods
Firstly, the features are a bit lacking. Sprout Social pulls @mentions and #hashtags into the feed but photo tags and other social media tags are not pulled in by Sprout Social requiring you to log into each social media channel and check. Secondly, the...
Kristin H.
Verified User in Higher Education
Hootsuite lets you control your Twitter, Facebook, LinkedIn, Google+, Foursquare, and more all from one dashboard. You can schedule posts, collaborate with team members by assigning messages to people, and you can run reports of your social media, all for...
Stephany S.
Verified User in Gambling & Casinos
The incredibly clean UI makes this tool a breeze to use for daily social media monitoring. Up to 50 different channels can be added to the platform, making it very easy for a community manager to respond quickly for multiple brands. Teams also have the...
Francis P.
Verified User in Computer Software
It could support more social networks. Also Google+ functionality only allows you to post to a page rather than your profile.
Mateusz P.
Verified User in Sporting Goods
Firstly, the features are a bit lacking. Sprout Social pulls @mentions and #hashtags into the feed but photo tags and other social media tags are not pulled in by Sprout Social requiring you to log into each social media channel and check. Secondly, the...
Discussions
What is the most popular feature of Hootsuite?
4 comments
HV
Scheduling in advance and recommend post timesRead more
What do you get with free Hootsuite?
4 comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How to connect Hootsuite to Facebook business page
3 comments
JM
The text is already in English and does not require translation.Read more
Is there a place of education for users?
6 comments
EC
I'm sorry, but the text you provided is a URL, which does not contain any content in an unknown language for translation. If you have a specific text in an...Read more
How can I access a more affordable reasonably priced membership with Sprout Social
3 comments
RS
Feel free to chat us directly at Sprout and we can get you in touch with a team member who can walk through your specific use case for you and the best...Read more
Is Sprout Social legit?
3 comments
JG
Definitely! Very useful and intuitive platform to manage and analyze social media.Read more
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