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- Identity and Access Management (IAM) Software
- Google Cloud Identity
- Microsoft Entra ID
- Google Cloud Identity-vs-Microsoft Entra ID
Compare Google Cloud Identity and Microsoft Entra ID 
At a Glance
Market Segments
Enterprise (46.7% of reviews)
Enterprise (38.5% of reviews)
Entry-Level Pricing
No pricing available
Free
Google Cloud Identity
Star Rating
(17)4.5 out of 5
Market Segments
Enterprise (46.7% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google Cloud IdentityMicrosoft Entra ID
Star Rating
(791)4.5 out of 5
Market Segments
Enterprise (38.5% of reviews)
Entry-Level Pricing
Free
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Microsoft Entra ID excels in Multi-Factor Authentication with a score of 9.5, while Google Cloud Identity also performs well but slightly lower at 9.2. Reviewers mention that the variety of authentication methods available in Entra ID enhances security and user experience.
- Reviewers mention that Microsoft Entra ID's Role Management feature scores 9.2, indicating strong capabilities in managing user roles effectively. In contrast, Google Cloud Identity's role management is rated at 9.1, which is still robust but not as highly rated.
- Users on G2 highlight that Microsoft Entra ID's Self-Service Password Reset feature is rated at 9.1, making it easier for users to manage their passwords independently. Google Cloud Identity's similar feature is also well-received but scores slightly lower at 9.0, indicating a minor difference in user satisfaction.
- G2 users report that Microsoft Entra ID's Automated Provisioning feature is rated at 9.0, which streamlines user onboarding processes effectively. Google Cloud Identity's automated provisioning is rated at 8.6, suggesting that while it is functional, it may not be as seamless as Entra ID's offering.
- Reviewers mention that Microsoft Entra ID's Centralized Management feature scores 9.3, providing a comprehensive view and control over user access. Google Cloud Identity, while also strong in this area, scores slightly lower at 9.4, indicating a preference for its centralized management capabilities.
- Users say that Microsoft Entra ID's Policy Management feature is rated at 9.3, which allows for effective governance and compliance. Google Cloud Identity's policy management is rated at 8.8, suggesting that while it is effective, it may not offer the same level of flexibility or user satisfaction as Entra ID.
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Pricing
Entry-Level Pricing
Google Cloud Identity
No pricing availableMicrosoft Entra ID
Azure Active Directory Free
Free
The free edition of Azure AD is included with a subscription of a commercial online service such as Azure, Dynamics 365, Intune, Power Platform, and others.
- Partially Included: Authentication, single sign-on and multifactor authentication (MFA)
- Partially Included: Applications Access
- Partially Included: Authorization and Conditional Access
Free Trial
Google Cloud Identity
No trial information availableMicrosoft Entra ID
Free Trial is available
Ratings
Meets Requirements
8.9
11
9.1
625
Ease of Use
9.1
11
8.8
630
Ease of Setup
8.1
8
8.6
351
Ease of Admin
8.8
7
8.8
339
Quality of Support
8.5
11
8.7
567
Has the product been a good partner in doing business?
8.8
7
9.0
328
Product Direction (% positive)
8.8
10
9.4
606
Features by Category
Authentication Options
Not enough data
8.9
203
Not enough data
8.9
194
Not enough data
9.3
195
Not enough data
8.8
196
Not enough data
8.7
164
Not enough data
8.8
154
Access Control Types
Not enough data
8.9
185
Not enough data
8.9
184
Not enough data
8.9
184
Not enough data
8.8
162
Not enough data
8.7
161
Administration
Not enough data
8.8
182
Not enough data
9.0
192
Not enough data
8.8
193
Not enough data
8.7
196
Not enough data
8.9
187
Platform
Not enough data
8.7
166
Not enough data
8.9
164
Not enough data
9.0
181
Not enough data
8.7
158
Not enough data
8.9
174
Not enough data
8.8
170
Not enough data
8.6
155
User on/off Boarding
Not enough data
8.9
69
|
Verified
Not enough data
8.8
71
|
Verified
Not enough data
9.1
77
|
Verified
Not enough data
9.2
75
|
Verified
Not enough data
9.0
76
|
Verified
Not enough data
8.9
67
|
Verified
User Maintenance
Not enough data
9.0
72
|
Verified
Not enough data
8.5
70
|
Verified
Not enough data
8.6
70
|
Verified
Governance
Not enough data
8.9
75
|
Verified
Not enough data
8.9
70
|
Verified
Administration
Not enough data
8.7
76
|
Verified
Not enough data
8.4
64
|
Verified
Not enough data
8.8
78
|
Verified
Not enough data
8.8
70
|
Verified
Authentication type
Not enough data
8.1
153
Not enough data
7.2
133
Not enough data
8.4
145
Not enough data
7.8
132
Not enough data
8.8
154
Not enough data
8.6
154
Not enough data
8.9
162
Not enough data
8.5
140
Functionality
Not enough data
8.9
162
Not enough data
8.6
158
Implementation
Not enough data
8.9
176
Not enough data
8.2
138
Not enough data
8.1
126
Access Control
Not enough data
9.0
166
Not enough data
8.7
160
Not enough data
8.8
151
Not enough data
8.7
147
Administration
Not enough data
8.6
152
Not enough data
8.7
164
Not enough data
8.7
150
Not enough data
8.7
157
Functionality
Not enough data
9.0
164
Not enough data
9.1
168
Not enough data
9.0
156
Administration
Not enough data
9.3
84
Not enough data
8.8
78
Not enough data
9.0
81
Not enough data
8.6
79
Not enough data
9.3
83
Not enough data
9.1
82
Functionality
Not enough data
9.5
83
Not enough data
9.4
83
Not enough data
9.1
72
Not enough data
9.0
78
Not enough data
9.4
83
Not enough data
9.3
84
Not enough data
9.0
81
Not enough data
Feature Not Available
Not enough data
9.1
77
Not enough data
9.2
77
Monitoring
Not enough data
9.2
83
Not enough data
9.2
83
Not enough data
9.0
78
Reporting
Not enough data
9.1
80
Not enough data
9.2
78
Functionality
Not enough data
8.6
83
Not enough data
8.7
90
Not enough data
9.0
110
Not enough data
7.6
98
Functionality
Not enough data
9.0
219
Not enough data
8.7
187
Not enough data
9.2
216
Not enough data
8.8
210
Not enough data
9.2
217
Not enough data
9.2
216
Type
Not enough data
8.5
192
Not enough data
9.3
212
Reporting
Not enough data
8.8
197
Not enough data
8.8
206
Categories
Categories
Shared Categories
Google Cloud Identity and Microsoft Entra ID are categorized as Identity and Access Management (IAM)
Unique Categories
Google Cloud Identity has no unique categories
Microsoft Entra ID is categorized as Passwordless Authentication, Cloud Directory Services, Privileged Access Management (PAM), Multi-Factor Authentication (MFA), User Provisioning and Governance Tools, and Single Sign-On (SSO)
Reviews
Reviewers' Company Size
Google Cloud Identity
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Microsoft Entra ID
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
26.7%
Education Management
13.3%
Computer Software
13.3%
Consulting
6.7%
Internet
6.7%
Other
33.3%
Information Technology and Services
26.4%
Computer Software
9.3%
Computer & Network Security
6.7%
Financial Services
4.7%
Hospital & Health Care
2.9%
Other
49.9%
Most Helpful Reviews
Google Cloud Identity
Most Helpful Favorable Review
Verified User in Education Management
I love how Google cloud is easy to use on multiple devices and I never have to worry about if it will work or not.
Most Helpful Critical Review
Microsoft Entra ID
Most Helpful Favorable Review
Ramakrishnan K.
Verified User in Management Consulting
It was pretty easy to enable this feature, with not so many steps involved. When we log in to any other device, the popup to Approve is very cool to click and get into the system. The push notification is easier than opening app and entering the code...
Most Helpful Critical Review
David L.
Verified User in Financial Services
There is no way to combine some users with MFA and some users with a standard authentification (We don't have all customer mobile phone). Sometimes the Azure Portal is not responding well : the website is slow and some tasks failed. Azure is providing...
Verified User in Education Management
I love how Google cloud is easy to use on multiple devices and I never have to worry about if it will work or not.
Ramakrishnan K.
Verified User in Management Consulting
It was pretty easy to enable this feature, with not so many steps involved. When we log in to any other device, the popup to Approve is very cool to click and get into the system. The push notification is easier than opening app and entering the code...
David L.
Verified User in Financial Services
There is no way to combine some users with MFA and some users with a standard authentification (We don't have all customer mobile phone). Sometimes the Azure Portal is not responding well : the website is slow and some tasks failed. Azure is providing...
Discussions
What's new on Google Cloud in 2021?
3 comments
NR
Storage policy they chagedRead more
Google Cloud Identity has no more discussions with answers
This question is asking for a comparison between Google Authenticator and Microsoft Authenticator, which are both applications used for two-factor authentication. The answer would depend on specific user needs and preferences, such as compatibility with other services, user interface, and additional features like backup options.
3 comments
SP
Microsoft AuthenticatorRead more
How good is Microsoft authenticator app?
4 comments
AW
Easy to add accounts and hassle free for every authentication promptRead more
Is Azure Active Directory SaaS or PaaS?
2 comments
SG
Azure Active Directory (Azure AD) is primarily a SaaS (Software-as-a-Service) offering provided by Microsoft as a cloud-based identity and access management...Read more
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