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- Customer Identity and Access Management (CIAM) Software
- Google Cloud Identity Platform
- Microsoft Entra ID
- Google Cloud Identity Platform-vs-Microsoft Entra ID
Compare Google Cloud Identity Platform and Microsoft Entra ID 
At a Glance
Market Segments
Enterprise (45.5% of reviews)
Enterprise (38.5% of reviews)
Entry-Level Pricing
No pricing available
Free
Google Cloud Identity Platform
Star Rating
(23)4.6 out of 5
Market Segments
Enterprise (45.5% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google Cloud Identity PlatformMicrosoft Entra ID
Star Rating
(792)4.5 out of 5
Market Segments
Enterprise (38.5% of reviews)
Entry-Level Pricing
Free
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Google Cloud Identity Platform vs Microsoft Entra ID
When assessing the two solutions, reviewers found Microsoft Entra ID easier to use. However, Google Cloud Identity Platform is easier to set up and administer. Reviewers also preferred doing business with Google Cloud Identity Platform overall.
- Google Cloud Identity Platform and Microsoft Entra ID both meet the requirements of our reviewers at a comparable rate.
- When comparing quality of ongoing product support, reviewers felt that Google Cloud Identity Platform is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Microsoft Entra ID over Google Cloud Identity Platform.
Pricing
Entry-Level Pricing
Google Cloud Identity Platform
No pricing availableMicrosoft Entra ID
Azure Active Directory Free
Free
The free edition of Azure AD is included with a subscription of a commercial online service such as Azure, Dynamics 365, Intune, Power Platform, and others.
- Partially Included: Authentication, single sign-on and multifactor authentication (MFA)
- Partially Included: Applications Access
- Partially Included: Authorization and Conditional Access
Free Trial
Google Cloud Identity Platform
No trial information availableMicrosoft Entra ID
Free Trial is available
Ratings
Meets Requirements
9.1
17
9.1
625
Ease of Use
8.6
17
8.8
631
Ease of Setup
8.7
9
8.6
352
Ease of Admin
9.8
8
8.8
339
Quality of Support
8.8
16
8.7
567
Has the product been a good partner in doing business?
9.6
8
9.0
328
Product Direction (% positive)
7.8
16
9.4
606
Features by Category
Authentication Options
Not enough data
8.9
203
Not enough data
8.9
194
Not enough data
9.3
195
Not enough data
8.8
196
Not enough data
8.7
164
Not enough data
8.8
154
Access Control Types
Not enough data
8.9
185
Not enough data
8.9
184
Not enough data
8.9
184
Not enough data
8.8
162
Not enough data
8.7
161
Administration
Not enough data
8.8
182
Not enough data
9.0
192
Not enough data
8.8
193
Not enough data
8.7
196
Not enough data
8.9
187
Platform
Not enough data
8.7
166
Not enough data
8.9
164
Not enough data
9.0
181
Not enough data
8.7
158
Not enough data
8.9
174
Not enough data
8.8
170
Not enough data
8.6
155
User on/off Boarding
Not enough data
8.9
69
|
Verified
Not enough data
8.8
71
|
Verified
Not enough data
9.1
77
|
Verified
Not enough data
9.2
75
|
Verified
Not enough data
9.0
76
|
Verified
Not enough data
8.9
67
|
Verified
User Maintenance
Not enough data
9.0
72
|
Verified
Not enough data
8.5
70
|
Verified
Not enough data
8.6
70
|
Verified
Governance
Not enough data
8.9
75
|
Verified
Not enough data
8.9
70
|
Verified
Administration
Not enough data
8.7
76
|
Verified
Not enough data
8.4
64
|
Verified
Not enough data
8.8
78
|
Verified
Not enough data
8.8
70
|
Verified
Authentication type
Not enough data
8.1
153
Not enough data
7.2
133
Not enough data
8.4
145
Not enough data
7.8
132
Not enough data
8.8
154
Not enough data
8.6
154
Not enough data
8.9
162
Not enough data
8.5
140
Functionality
Not enough data
8.9
162
Not enough data
8.6
158
Implementation
Not enough data
8.9
176
Not enough data
8.2
138
Not enough data
8.1
126
Access Control
Not enough data
9.0
166
Not enough data
8.7
160
Not enough data
8.8
151
Not enough data
8.7
147
Administration
Not enough data
8.6
152
Not enough data
8.7
164
Not enough data
8.7
150
Not enough data
8.7
157
Functionality
Not enough data
9.0
164
Not enough data
9.1
168
Not enough data
9.0
156
Administration
Not enough data
9.3
84
Not enough data
8.8
78
Not enough data
9.0
81
Not enough data
8.6
79
Not enough data
9.3
83
Not enough data
9.1
82
Functionality
Not enough data
9.5
83
Not enough data
9.4
83
Not enough data
9.1
72
Not enough data
9.0
78
Not enough data
9.4
83
Not enough data
9.3
84
Not enough data
9.0
81
Not enough data
Feature Not Available
Not enough data
9.1
77
Not enough data
9.2
77
Monitoring
Not enough data
9.2
83
Not enough data
9.2
83
Not enough data
9.0
78
Reporting
Not enough data
9.1
80
Not enough data
9.2
78
Functionality
8.8
8
Not enough data
8.5
9
Not enough data
8.5
9
Not enough data
9.2
8
Not enough data
8.7
9
Not enough data
8.7
9
Not enough data
Functionality
Not enough data
8.6
83
Not enough data
8.7
90
Not enough data
9.0
110
Not enough data
7.6
98
Functionality
Not enough data
9.0
219
Not enough data
8.7
187
Not enough data
9.2
216
Not enough data
8.8
210
Not enough data
9.2
217
Not enough data
9.2
216
Type
Not enough data
8.5
192
Not enough data
9.3
212
Reporting
Not enough data
8.8
197
Not enough data
8.8
206
Categories
Categories
Shared Categories
Google Cloud Identity Platform and Microsoft Entra ID share no categories
Unique Categories
Google Cloud Identity Platform is categorized as Customer Identity and Access Management (CIAM)
Microsoft Entra ID is categorized as Passwordless Authentication, Cloud Directory Services, Privileged Access Management (PAM), Multi-Factor Authentication (MFA), Identity and Access Management (IAM), User Provisioning and Governance Tools, and Single Sign-On (SSO)
Reviews
Reviewers' Company Size
Google Cloud Identity Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Microsoft Entra ID
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
13.6%
Consulting
9.1%
Transportation/Trucking/Railroad
4.5%
Retail
4.5%
Program Development
4.5%
Other
63.6%
Information Technology and Services
26.4%
Computer Software
9.3%
Computer & Network Security
6.7%
Financial Services
4.7%
Hospital & Health Care
2.9%
Other
50.0%
Most Helpful Reviews
Google Cloud Identity Platform
Most Helpful Favorable Review
Ataur R.
Verified User in Accounting
It is very secure and user friendly interface.
Most Helpful Critical Review
Rushabh S.
Verified User in Information Technology and Services
Can have some more social platform login integrations.
Microsoft Entra ID
Most Helpful Favorable Review
Manoranjan R.
Verified User in Consumer Services
Entra I'd is useful to connect remote devices to one it has enhance the capability of connection of devices however the space should be large like gdrive Overall good
Most Helpful Critical Review
David L.
Verified User in Financial Services
There is no way to combine some users with MFA and some users with a standard authentification (We don't have all customer mobile phone). Sometimes the Azure Portal is not responding well : the website is slow and some tasks failed. Azure is providing...
Ataur R.
Verified User in Accounting
It is very secure and user friendly interface.
Manoranjan R.
Verified User in Consumer Services
Entra I'd is useful to connect remote devices to one it has enhance the capability of connection of devices however the space should be large like gdrive Overall good
Rushabh S.
Verified User in Information Technology and Services
Can have some more social platform login integrations.
David L.
Verified User in Financial Services
There is no way to combine some users with MFA and some users with a standard authentification (We don't have all customer mobile phone). Sometimes the Azure Portal is not responding well : the website is slow and some tasks failed. Azure is providing...
Discussions
Google Cloud Identity Platform has no discussions with answers
This question is asking for a comparison between Google Authenticator and Microsoft Authenticator, which are both applications used for two-factor authentication. The answer would depend on specific user needs and preferences, such as compatibility with other services, user interface, and additional features like backup options.
3 comments
SP
Microsoft AuthenticatorRead more
How good is Microsoft authenticator app?
4 comments
AW
Easy to add accounts and hassle free for every authentication promptRead more
Is Azure Active Directory SaaS or PaaS?
2 comments
SG
Azure Active Directory (Azure AD) is primarily a SaaS (Software-as-a-Service) offering provided by Microsoft as a cloud-based identity and access management...Read more
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