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- Data Management Platforms (DMP)
- Google Audience Center
- OnAudience.com - Data Management Platform
- Google Audience Center-vs-OnAudience.com - Data Management Platform
Compare Google Audience Center and OnAudience.com - Data Management Platform 
At a Glance
Market Segments
Small-Business (75.0% of reviews)
Small-Business (88.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Audience Center
Star Rating
(18)4.1 out of 5
Market Segments
Small-Business (75.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google Audience CenterOnAudience.com - Data Management Platform
Star Rating
(31)4.8 out of 5
Market Segments
Small-Business (88.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about OnAudience.com - Data Management PlatformSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Audience Center excels in "Mobile Data Integration" with a score of 9.2, allowing for seamless access to audience data on mobile devices, while OnAudience.com has not been rated in this area, indicating a potential gap for mobile-focused users.
- Reviewers mention that OnAudience.com shines in "Quality of Support" with an impressive score of 9.8, highlighting their responsive customer service, whereas Google Audience Center's support quality is rated lower at 7.5, suggesting users may face challenges in getting timely assistance.
- G2 users indicate that OnAudience.com offers superior "Audience Segmentation" capabilities, scoring 9.8, which allows for more precise targeting, while Google Audience Center, with a score of 9.3, may not provide the same level of granularity in audience targeting.
- Users on G2 report that OnAudience.com provides better "Custom Reports" functionality, scoring 9.5, which allows for tailored insights, compared to Google Audience Center's score of 8.5, indicating a less flexible reporting system.
- Reviewers say that Google Audience Center has a lower score in "Product Direction" at 6.9, suggesting concerns about its future development, while OnAudience.com boasts a perfect score of 10.0, indicating strong confidence in its ongoing improvements and innovations.
- Users mention that OnAudience.com excels in "Data Integration" across various types, scoring 9.8 in 1st, 2nd, and 3rd-party data integration, while Google Audience Center's scores in these areas (8.3, 7.7, and 7.6 respectively) suggest it may not be as robust in integrating diverse data sources.
Pricing
Entry-Level Pricing
Google Audience Center
No pricing availableOnAudience.com - Data Management Platform
No pricing availableFree Trial
Google Audience Center
No trial information availableOnAudience.com - Data Management Platform
No trial information availableRatings
Meets Requirements
8.3
15
9.2
23
Ease of Use
7.2
15
9.3
23
Ease of Setup
Not enough data
9.4
11
Ease of Admin
Not enough data
9.1
11
Quality of Support
7.5
14
9.8
23
Has the product been a good partner in doing business?
Not enough data
9.1
11
Product Direction (% positive)
6.9
15
10.0
23
Features by Category
Data Integration
8.3
11
9.8
10
7.7
10
9.8
8
7.6
7
9.8
9
7.4
7
9.4
6
9.2
10
Not enough data
9.3
10
9.2
6
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
9.3
12
9.8
8
8.5
11
9.7
5
8.3
12
8.9
6
8.5
12
9.5
7
Platform
8.7
9
9.7
5
8.9
11
9.2
6
8.9
11
9.7
6
8.1
8
9.4
6
8.5
10
Feature Not Available
Categories
Categories
Shared Categories
Google Audience Center and OnAudience.com - Data Management Platform are categorized as Data Management Platform (DMP)
Unique Categories
Google Audience Center has no unique categories
OnAudience.com - Data Management Platform has no unique categories
Reviews
Reviewers' Company Size
Google Audience Center
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
OnAudience.com - Data Management Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
18.8%
Textiles
6.3%
Staffing and Recruiting
6.3%
Retail
6.3%
Outsourcing/Offshoring
6.3%
Other
56.3%
Marketing and Advertising
64.0%
Internet
12.0%
Online Media
8.0%
Information Technology and Services
4.0%
Financial Services
4.0%
Other
8.0%
Most Helpful Reviews
Google Audience Center
Most Helpful Favorable Review
An R.
Verified User in Textiles
It's easily accessible within campaigns, targeting various regions is possible, you can import and export audiences.
Most Helpful Critical Review
Verified User in Information Technology and Services
It can be difficult to find details on specific pages/assets
OnAudience.com - Data Management Platform
Most Helpful Favorable Review
Mumtaz S.
Verified User in Marketing and Advertising
Access to 3rd party data. Their platform gives you access to over billions of customers (over 12B according to their website). It’s a huge benefit that really helped me in finding new customers.
Most Helpful Critical Review
Verified User in Information Technology and Services
In previous version the interface was rather not UX friendly, but it was redesigned some time ago and it is much better now.
An R.
Verified User in Textiles
It's easily accessible within campaigns, targeting various regions is possible, you can import and export audiences.
Mumtaz S.
Verified User in Marketing and Advertising
Access to 3rd party data. Their platform gives you access to over billions of customers (over 12B according to their website). It’s a huge benefit that really helped me in finding new customers.
Verified User in Information Technology and Services
It can be difficult to find details on specific pages/assets
Verified User in Information Technology and Services
In previous version the interface was rather not UX friendly, but it was redesigned some time ago and it is much better now.
Alternatives
Discussions
Google Audience Center has no discussions with answers
OnAudience.com - Data Management Platform has no discussions with answers
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