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Compare Google Analytics and Google Analytics 360 
At a Glance
Market Segments
Small-Business (59.9% of reviews)
Small-Business (50.2% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google Analytics
Star Rating
(6,467)4.5 out of 5
Market Segments
Small-Business (59.9% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsGoogle Analytics 360
Star Rating
(592)4.4 out of 5
Market Segments
Small-Business (50.2% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google Analytics 360Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Analytics offers a solid foundation for small businesses with its user-friendly interface, while Google Analytics 360 provides advanced features that cater to larger enterprises, making it a better fit for organizations with more complex analytics needs.
- Reviewers mention that the real-time reporting capabilities in Google Analytics 360 are slightly superior, with an 8.9 rating compared to Google Analytics' 8.8, allowing businesses to make quicker data-driven decisions.
- G2 users highlight that Google Analytics excels in user segmentation with an 8.8 rating, while Google Analytics 360 edges ahead with a 9.0, providing more granular insights into user behavior and demographics.
- Users on G2 report that the custom reports and dashboards feature in Google Analytics 360, rated at 8.7, offers more flexibility and customization options compared to Google Analytics' 8.5, which is crucial for businesses needing tailored reporting.
- Reviewers say that Google Analytics 360 shines in its attribution capabilities, scoring an 8.9, which helps businesses better understand the customer journey, while Google Analytics has a slightly lower score of 8.5 in this area.
- Users report that the quality of support for Google Analytics 360 is rated higher at 8.0 compared to Google Analytics' 7.5, indicating that users of the premium version may receive more comprehensive assistance when needed.
Featured Products
Sponsored
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(16)
Digital Analytics
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CampaignTrackly
(31)
Digital Analytics
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Pricing
Entry-Level Pricing
Google Analytics
No pricing availableGoogle Analytics 360
No pricing availableFree Trial
Google Analytics
No trial information availableGoogle Analytics 360
No trial information availableRatings
Meets Requirements
9.0
5,377
8.8
445
Ease of Use
7.8
5,404
8.1
448
Ease of Setup
7.9
2,611
8.0
193
Ease of Admin
8.2
2,544
8.4
186
Quality of Support
7.5
4,469
8.0
405
Has the product been a good partner in doing business?
8.3
2,332
8.4
182
Product Direction (% positive)
8.5
5,258
8.4
429
Features by Category
Metrics
9.0
3902
8.7
322
8.7
3887
8.5
330
8.7
3826
8.5
320
8.6
3510
8.6
302
8.4
3280
8.4
296
8.4
3488
8.4
302
8.5
3538
8.2
301
8.6
3601
8.4
308
8.2
3195
8.2
284
Reporting
Feature Not Available
Feature Not Available
8.5
3439
8.6
308
8.2
3156
8.4
277
8.4
3395
8.5
294
8.5
3336
8.4
288
8.3
3016
8.2
266
8.5
3554
8.7
309
Other
8.5
3584
8.5
298
8.5
3402
8.4
303
8.4
3192
8.3
288
8.7
3327
8.6
300
8.5
2605
8.5
265
8.0
2335
8.2
246
8.2
2709
8.3
264
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.5
2530
8.5
241
8.2
2242
8.2
241
8.9
3364
8.6
291
8.9
3472
8.6
291
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
8.9
1150
9.1
111
8.8
1110
9.0
108
9.1
1122
9.0
103
Tracking & Reporting
8.6
994
8.9
99
8.9
1137
8.8
109
8.5
1044
8.9
102
8.9
1152
9.0
108
8.7
1096
8.8
103
8.6
1072
8.8
101
Metrics
8.8
208
9.0
33
8.6
204
8.6
32
8.7
198
8.6
33
8.5
207
8.5
33
8.8
211
8.6
33
Exchange Functions
Not enough data
Not enough data
Not enough data
Not enough data
Data as a Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
8.3
1080
Not enough data
8.9
1447
Not enough data
8.4
1211
Not enough data
Metrics
8.9
1419
Not enough data
8.9
1454
Not enough data
8.9
1456
Not enough data
8.7
1373
Not enough data
8.7
1388
Not enough data
8.4
1324
Not enough data
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.8
208
9.0
33
8.6
204
8.6
32
8.7
198
8.6
33
8.5
207
8.5
33
8.8
211
8.6
33
Categories
Categories
Shared Categories
Google Analytics and Google Analytics 360 are categorized as Mobile App Analytics and Digital Analytics
Unique Categories
Google Analytics is categorized as Content Analytics and Data Exchange Platforms
Google Analytics 360 has no unique categories
Reviews
Reviewers' Company Size
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Analytics 360
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.4%
Information Technology and Services
7.9%
Computer Software
6.7%
Internet
4.6%
Retail
2.9%
Other
56.7%
Marketing and Advertising
20.9%
Information Technology and Services
6.2%
Computer Software
4.9%
Retail
3.1%
Education Management
3.1%
Other
61.7%
Most Helpful Reviews
Google Analytics
Most Helpful Favorable Review
Kristin H.
Verified User in Higher Education
Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.
Most Helpful Critical Review
Verified User in Non-Profit Organization Management
My biggest gripe about it is that it isn't very intuitive. There are a lot of data points, but it's hard to really understand what the bigger picture story behind the numbers really mean between all the specific terms - users vs. new users vs. sessions,...
Google Analytics 360
Most Helpful Favorable Review
Alley L.
Verified User in Marketing and Advertising
The main difference between Google Analytics and Google Analytics 360 is the amount of the data you can store. The more premium version of the two, Google Analytics 360, allows the user to better house and manipulate large amounts of data. This is a big...
Most Helpful Critical Review
Verified User in Marketing and Advertising
The segmentation could be easier to use.
Kristin H.
Verified User in Higher Education
Google Analytics is the gold standard for free web analytics. As clean as it is comprehensive, this tool allows you to track, organize, and report information relatively easily.
Alley L.
Verified User in Marketing and Advertising
The main difference between Google Analytics and Google Analytics 360 is the amount of the data you can store. The more premium version of the two, Google Analytics 360, allows the user to better house and manipulate large amounts of data. This is a big...
Verified User in Non-Profit Organization Management
My biggest gripe about it is that it isn't very intuitive. There are a lot of data points, but it's hard to really understand what the bigger picture story behind the numbers really mean between all the specific terms - users vs. new users vs. sessions,...
Verified User in Marketing and Advertising
The segmentation could be easier to use.
Discussions
What is Google Analytics used for?
6 comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How do I link it to my SPSS journal
4 comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
How would you compare google analytics with something else
4 comments
TS
There's quite a few. The thing to remember is the free version of google analytics is sampled data. The paid version is not. Most paid analytics solution are...Read more
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